Summary
Overview
Work History
Education
Skills
Websites
Certification
References
Awards
Timeline
Generic

Justin Wade

Durham,NC

Summary

Dynamic marketing professional with a proven track record at Fizz App, driving a 45% increase in app downloads through innovative outreach and content creation. Skilled in social media marketing and team leadership, I excel at crafting engaging campaigns that enhance brand visibility and user engagement.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Brand Ambassador

Fizz App
Durham, NC
08.2024 - 05.2025
  • Increased app downloads by 45% on campus through strategic outreach, peer networking, and targeted promotional efforts.
  • Created trend-driven content such as memes, short videos, polls, and student spotlights that resonated with the NCCU student audience and led to a 60% increase in weekly active users.
  • Spearheaded multiple on-campus tabling events and digital campaigns that boosted brand visibility and contributed to a surge in first-time user engagement.
  • Collaborated with Greek organizations and student clubs to cross-promote the app during events, resulting in a 30% increase in follower count across university-affiliated Fizz accounts.
  • Provided weekly feedback to the Fizz headquarters team with user insights and engagement analytics, directly influencing content strategy and product feature testing on campus.

Student Marketing Consultant (Capstone Project)

NCCU Business School - Marketing Lab
Durham, NC
09.2024 - 12.2024
  • Worked with the AMA's group to design and present a comprehensive 6-month marketing plan.
  • Conducted SWOT analysis, competitor benchmarking, and social media audits.
  • Recommended improvements to email marketing strategy, resulting in a projected 20% boost in open rates.
  • Designed a detailed email marketing plan with segment-specific messaging and automation strategies.
  • Proposed a refreshed social media strategy, including platform selection, content themes, and frequency calendar.
  • Delivered a formal presentation to the client and faculty, incorporating visual reports, campaign mockups.

Host and Promoter

The MusicianShip
Washington, DC
06.2022 - 08.2023
  • Hosted events with over 200 attendees, ensuring a smooth experience for performers and the audience.
  • Created advertisements and promotions to drive event attendance.
  • Introduced scholarships and public figures, showcasing strong communication and presentation skills.
  • Promoted events on Instagram, TikTok, Facebook, and Snapchat to drive attendance.
  • Designed flyers and digital advertisements using Canva and Adobe Photoshop.
  • Increased ticket sales and attendance through direct outreach and networking.

IT Help Desk Assistant

North Carolina Central University
Durham, North Carolina
05.2023 - 08.2024
  • Diagnose and resolve hardware, software, and network issues for desktops, laptops, and mobile devices.
  • Troubleshoot operating system errors on Windows, macOS, and Linux.
  • Maintain a high level of customer service and professionalism when assisting users.
  • Educate users on basic troubleshooting steps and best practices.

Shift Leader

Insomnia Cookies
Durham, NC
10.2023 - Current
  • Supervised a team of 3 employees, ensuring operational efficiency and goal attainment.
  • Streamlined workflow processes, boosting productivity by 60%.
  • Delivered exceptional customer service by resolving inquiries swiftly and effectively.
  • Trained new team members, equipping them with critical skills for success.
  • Managed inventory and upheld product quality to meet company standards.
  • Ensured compliance with safety and sanitation protocols through regular audits.

Education

Bachelor of Business Marketing -

North Carolina Central University
Durham, NC
05.2025

Skills

  • Microsoft Office Suite
  • Marketing Automation Tools
  • Social Media Marketing
  • SEO
  • Data Analytics
  • Content Creation
  • Video Production
  • Strong Communication
  • Public Relations
  • Creative Thinking
  • Problem Solving
  • Organizational Skills
  • Time Management
  • Team Leadership
  • Training
  • Team leadership
  • Customer service
  • Social media management
  • Marketing strategy
  • Content creation proficiency
  • Business growth
  • Staff training
  • Social media marketing
  • Engaging storytelling
  • Content creation
  • Email marketing

Certification

  • Microsoft Word and Excel Certified
  • Google Docs, Slides, and Sheets Certified
  • Well-versed in Qualtrics
  • E.P.I.C. Certificate

References

  • Brandy Underwood, bunderwood@gmail.com, (919) 717-2691
  • Kaliel Wilson, Kalwil6398@gmail.com, (910) 364-7080
  • Leyah Shelton, leyahshelton10@gmail.com, (980) 233-0003
  • Alicia Banks, (336) 455-6908

Awards

  • Heef Housing Scholarship Recipient
  • Soaring Eagles Scholarship
  • Kennedy Act of 1964 Scholarship

Timeline

Student Marketing Consultant (Capstone Project)

NCCU Business School - Marketing Lab
09.2024 - 12.2024

Brand Ambassador

Fizz App
08.2024 - 05.2025

Shift Leader

Insomnia Cookies
10.2023 - Current

IT Help Desk Assistant

North Carolina Central University
05.2023 - 08.2024

Host and Promoter

The MusicianShip
06.2022 - 08.2023

Bachelor of Business Marketing -

North Carolina Central University

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