Summary
Overview
Work History
Education
Skills
Timeline
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Justin Watts

Akron,OH

Summary

Justin is a strategy-driven Senior Product (UX) Designer with 10 years of experience untangling business problems by working through ambiguity and designing elegant solutions. He is adept at interaction design, usability, user research and has successfully delivered 30+ UX projects in B2B and B2C.

Overview

12
12
years of professional experience

Work History

Head of User Experience Design

R.R. Donnelley
01.2021 - Current

Promoted from UX Lead to UX Manager. Tasks: Lead UX projects, Manage UX and UI teams, facilitate stakeholder workshops, design reviews, strategic partner for stakeholders, and strategy.


  • Led UX Design on a successful, cross-functional team for RRD’s complex flagship B2B website ‘Storefront’, resulting in 11% YOY revenue increase and a system usability score of 96%
  • Designed 100+ wireframes and prototypes for 4 Key Projects including 2 full website redesigns, tools, shopping, and checkout interfaces for B2C / B2B partners with 100% satisfaction
  • Ushered in era of UX at RRD by strategically providing value to stakeholders via research-based design adding 3 new UX projects and 1 new journey mapping project adding 22% more revenue.

Principal Product Designer

Home Depot
08.2021 - 01.2022

Contract role at Principal Designer Level. Tasks: Design Lead, mentored 6 Juniors, facilitated design workshops, product strategy, design presentations, design reviews and design sprints.


  • Led UX Design for ‘SIMple’ a mobile iOS freight-application that reduced Home Depot Associates time on task to put away products by 12%
  • Collaborated with 12 UX Designers and 20 Stakeholders on a future-state ‘Task Reassignment’ iOS app prototype that would return Home Depot $10 million in lost yearly revenue
  • Mentored 6 UX Teammates in design sprints designing and defining strategy for Home Depot ‘Connected Associate’ app ecosystem; presented to leadership; awarded funding.

Lead UX

Camping World
02.2019 - 09.2021


Tasks: UX Lead, Research and Design Salesforce-powered products for Sales, Finance, Marketing and Business teams. Lead design presentations, design reviews, workshops, etc.


  • Prototyped, usability tested and delivered a successful Salesforce-powered mobile iOS app for rv.campingworld.com Sales Team decreasing admin task time by 15%
  • Conducted extensive User Research for a desktop and mobile Call Center interface redesign; designed 18 personas; delivered the business transformation with 100% user satisfaction.

Senior User Experience Designer

Westfield Insurance
08.2017 - 02.2019

Senior UX Level. Tasks: Wireframes, prototypes, research on multiple high-visibility digital experiences.


  • Collaborating with UX Designers, IT, Engineers, Marketing, Business and Leadership
  • Designed, managed, and delivered westfieldinsurance.com an award-winning, responsive site resulting in ~200% increases of users, sessions, engagement
  • Senior UX for $10 million quote-issuing Portal responsible for visual design, wireframes, prototypes, and committed to meeting user needs by simplifying complex design problems.

User Experience Designer

Cardinal Health
01.2015 - 08.2017

UX Designer on multiple high-visibility medical website redesigns and interfaces. Created wireframes, prototypes and conducted user research and analysis as needed.


  • Collaborated with stakeholders on edgepark.com redesign designing prototypes and collaborating with UX Team, increasing breast pump sales by 22% after launch
  • UX Design on redesign of B2B medical supply site indemed.com using research, design, and interaction skills redesigning the website resulting in 19% YOY revenue increase.

Research & Customer Experience Analyst

Precision Dialogue
01.2012 - 01.2015

Internship role promoted to full-time Lab Manager working on many UX projects.


  • Worked with 20+ agency clients in 2.5 years resulting in broad experience in multiple industries including insurance, retail, pharmaceutical, banking and eCommerce of all types
  • Achieved adept skills in usability principles by working in a cutting-edge usability lab.

Education

M.S - User Experience Design

Kent State University
Kent, Ohio

B.A. - Strategic Communication

Ohio State University
Columbus, Ohio

Skills

  • Expert in: Interaction Design, Product Design, UX Design, Prototyping, HTML/CSS, Sketch, Figma, Axure RP, Design Systems, Workshops, Agile, Wireframing, Usability Testing, Heuristic Evaluation, Principal Product Design, Design Concepts, Information Architecture, User Interface Design, Cross-Functional Design, Personas, Typography, Customer Experience, Enterprise Systems, Partner Enablement, Strategic Partnerships, AI, Visual Design, Competitive Analysis, User Research, UX, IxD, Facilitation, Creative Solutions, Storytelling, Cohesive Design, Design Thinking, Quality Standards, Design Standards, Journey Mapping, Task Prioritization, Product Innovation, Innovative Technologies, Brainstorming, Problem Solving , Product Development Process, Project Management, Service Design, Product Development, Business Analysis, Qualitative, Quantitative, Surveys, Analysis, Page Flows, Problem Solving, Collaboration, Customer Blueprint, Mentorship, Mobile Design, Responsive, Concepts Validation, User Workflows

Timeline

Principal Product Designer

Home Depot
08.2021 - 01.2022

Head of User Experience Design

R.R. Donnelley
01.2021 - Current

Lead UX

Camping World
02.2019 - 09.2021

Senior User Experience Designer

Westfield Insurance
08.2017 - 02.2019

User Experience Designer

Cardinal Health
01.2015 - 08.2017

Research & Customer Experience Analyst

Precision Dialogue
01.2012 - 01.2015

M.S - User Experience Design

Kent State University

B.A. - Strategic Communication

Ohio State University
Justin Watts