Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

JUSTIN WILLIAMSON

Nashville,TN

Summary

Certified Product Marketing manager with a background in lifecycle marketing, retention strategies, product launch, persona development, and marketing operations. Natural problem-solver and adept at driving customer marketing strategies, specifically feature launches and product stickiness.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Customer Marketing Manager

Tebra
10.2024 - Current
  • Establish all aspects of the customer life cycle, including communications that transition customers out of onboarding into Account Management
  • Built & established customer email communications, implementing Subject Line and Whole Body email tests, resulting in double the customer engagement
  • Strategize with account management and expansion teams to maintain high retention rates, drive over 300 customer touch points per month, and drive expansion revenue to 113% month over month

Campaign Marketing Manager

Medallia (previously Mindful)
10.2021 - 06.2024
  • Responsible for all Mindful customer communications and product insights
  • Launched and maintained company's first-ever prospect nurture programs and client onboarding experiences
  • Oversaw Marketing Operations within Marketing CRM, which included drip campaigns, client webinars, and ad content strategy
  • Collaborated closely with cross-functional teams, Product, Client Success, Partner, and Enablement, to formulate compelling campaign messaging and strategic approaches

Customer Email Marketing Manager

Marigold
10.2020 - 10.2021
  • Company Overview: (Product suite comprised of Campaign Monitor, Emma, Delivra, and Sailthru)
  • Owned all customer segmentation across each brand's platform, becoming proficient in our product suite
  • Drove customer email delivery rates up to 98% across all product suites
  • Designed and executed multi-brand client onboarding and retention strategies, while leading the end-to-end process to ensure successful customer experiences and long-term product stickiness

Product & Customer Marketing Specialist

Marigold
01.2019 - 10.2020
  • Boosted quarterly NPS by 10+ points through feedback surveys, showcasing product offerings, and organizing new feature demos in collaboration with product teams
  • Formulated impactful retention strategies for feature adoption, including onboarding emails, in-app guides, blogs, and product videos
  • Collaborated with Product to develop roadmapping and cross-sell product offerings with marketing strategy

Writer & Marketing Specialist

Foundation Group
10.2013 - 12.2018
  • Boosted new client revenue by 25% through email nurtures and sales enablement
  • Created customer personas, marketing blog posts, email campaigns, landing page copy, and enablement brochures to drive new business and customer retention
  • Involved in pricing, product naming, and product launch strategies
  • Played pivotal role in administrating the company's first implementation of Salesforce & Marketing CRMs

Education

B.S. - English Literature, Minors in Marketing, Professional Writing

Austin Peay State University
Clarksville, TN
05.2013

Skills

  • Customer & Product Marketing
  • Email Marketing
  • CRM Administration
  • Product Roadmapping
  • A/B Testing
  • Customer Personas

Websites

Certification

  • Product Marketing Certification, Pragmatic Institute
  • March 2020

Timeline

Customer Marketing Manager

Tebra
10.2024 - Current

Campaign Marketing Manager

Medallia (previously Mindful)
10.2021 - 06.2024

Customer Email Marketing Manager

Marigold
10.2020 - 10.2021

Product & Customer Marketing Specialist

Marigold
01.2019 - 10.2020

Writer & Marketing Specialist

Foundation Group
10.2013 - 12.2018

B.S. - English Literature, Minors in Marketing, Professional Writing

Austin Peay State University

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