JUSTIN WINEY
Summary
I am an accomplished marketing professional with six years of expertise in digital marketing and business analysis, having recently completed my MBA at the top of my class. I am recognized for driving impactful marketing strategies, leveraging data-driven insights, and building strong stakeholder relationships-proven ability to enhance corporate performance and optimize ROI through strategic planning and execution. I seek a leadership role in a forward-thinking organization where I can apply my skills to accelerate growth, elevate brand positioning, and foster meaningful stakeholder engagement.
Overview
10
10
years of professional experience
Work History
Digital Brand Account Manager
Basis Technologies
08.2022 - Current
- Managed $15 million in revenue across diverse client accounts, driving strategic growth by developing comprehensive business strategies, fostering partnerships with benefit consultants, and identifying untapped opportunities to expand market share and profitability.
- Directed end-to-end sales processes for new business acquisitions, including structuring and negotiating complex multimillion-dollar agreements, managing cross-functional teams to ensure seamless execution, contributing to detailed RFPs, and achieving consistent year-over-year revenue growth.
- Collaborated with cross-functional teams, including technical and product stakeholders, to influence product roadmaps, using customer feedback and market analysis to define requirements, prioritize features, and enhance user-centric innovations, directly contributing to increased client satisfaction and retention.
- Led the development and implementation of integrated marketing and sales strategies, utilizing Salesforce and other CRM tools to streamline client relationship management, improve pipeline visibility, and deliver data-driven insights that informed executive-level decision-making.
- Positioned as a thought leader in digital marketing and business development, staying ahead of industry trends, recommending cutting-edge creative strategies, and mentoring teams to craft tailored approaches that enhance client engagement, boost brand visibility, and drive sustainable growth.
Marketing Account Manager
Memorial Hermann Hospital
Houston, TX
02.2018 - 08.2022
- Directed comprehensive marketing and communications strategies, including advertising, direct marketing, collateral development, public relations, internal communications, and event planning, to elevate brand visibility, and drive measurable engagement.
- Collaborated on designing and implementing engaging digital consumer experiences through owned channels, such as websites and applications, optimizing user interfaces to enhance satisfaction and increase conversion rates.
- Built and nurtured long-term partnerships with clients, stakeholders, and vendors, leveraging insights to promote digital transactions and foster loyalty, contributing to sustained revenue growth and customer retention.
- Coordinated with the brand, agency partners, and creative teams to produce innovative digital content that adhered to brand guidelines, resonated with target audiences, and aligned with strategic business objectives, resulting in consistent ROI improvements.
- Led cross-functional collaboration with analytics teams and agency partners to define and implement measurement best practices, establish ROI benchmarks, develop SEO strategies, and optimize organic visibility, boosting brand discoverability and improving search engine rankings.
Marketing Specialist
AT&T
Houston, TX
06.2016 - 02.2018
- Led and supported comprehensive strategy engagements, including product strategy, M&A strategy, venture capital initiatives, business development advisory, restructuring strategy, and new business creation, ensuring seamless alignment with company objectives and market opportunities.
- Collaborated closely with the Board of Directors, external advisory committees, and internal senior executives, delivering strategic insights and actionable recommendations to drive key initiatives and support organizational growth.
- Partnered with colleagues to mentor and develop top-tier talent, fostering a culture of excellence and contributing to the growth and success of the organization through leadership and team-building efforts.
- Designed and delivered tailored solutions for customers with complex requirements, collaborating with cross-functional business teams to ensure alignment with customer goals, and optimize outcomes.
- Directed end-to-end strategic engagements, synthesizing input from stakeholders and leveraging expertise in business development, M&A, and restructuring to drive innovation, operational efficiency, and long-term value creation.
Digital Marketing Specialist
George Washington Hospital
Washington, DC
09.2014 - 06.2016
- Led marketing impact analytics initiatives, including ROI modeling and comprehensive data analysis, to measure effectiveness and inform data-driven strategy optimization.
- Simplified complex data sets into clear, actionable insights, effectively communicating key trends and themes to senior executives, resulting in informed decision-making and strategic alignment.
- Applied marketing mix modeling techniques to evaluate and refine campaign strategies, leading to improved ROI and increased efficiency across marketing efforts.
- Managed agency and partner relationships, ensuring seamless collaboration and alignment with organizational objectives while driving innovation and strategic partnerships.
- Spearheaded the transition of analytics programs in-house, enhancing operational control, reducing reliance on external vendors, and improving efficiency in delivering actionable insights.
Education
Master of Business Administration - MBA
Baylor University
Bachelor of Arts -
University of Houston
Skills
- Strategy
- Project Management
- Competitor Analysis
- SEO
- Stakeholder Management
- Business Development
- Performance monitoring and optimization
- Cross-Functional Collaboration
- Global planning and coordination
- Vendor Management
- Data Analytics
- Accounting
- Tableau
- Excel
- Marketing Mix Modeling
Timeline
Digital Brand Account Manager
Basis Technologies
08.2022 - Current
Marketing Account Manager
Memorial Hermann Hospital
02.2018 - 08.2022
Marketing Specialist
AT&T
06.2016 - 02.2018
Digital Marketing Specialist
George Washington Hospital
09.2014 - 06.2016
Master of Business Administration - MBA
Baylor University
Bachelor of Arts -
University of Houston
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