Justin Witcoff

Current Focus Areas:

• Design & implement AI workflow automation systems to streamline repetitive tasks, reduce decision fatigue, & increase operational efficiency.
• Build intelligent, multi-agent systems to manage complex, real-world tasks with layered reasoning & dynamic tool use.
• Develop natural, brand-aligned conversational interfaces powered by LLMs to enhance user experience & drive engagement.

Select Clients:

• Tixr - Led GTM operations across a 2-year product roadmap; leveraged Notion AI to build a centralized GTM Hub with 90% adoption, streamlining cross-functional alignment & increasing launch consistency.
• Vuora - Built a GPT-powered onboarding flow & brokered a fintech influencer partnership, generating 5M+ views and converting 600+ new users.
• HOKA - Streamlined social media workflows to align content, brand, & performance teams around product launches, improving campaign execution speed & increasing content output by 30%.

• Partnered with Product, Engineering, & Design to develop & launch cross-platform concert discovery experiences integrated into Apple Music, Maps, Siri, & Search.
• Pulled user research & usage data to influence product prioritization, roadmap tradeoffs, & GTM messaging.
• Owned full GTM lifecycle from positioning & audience definition to ASO, push, & post-launch optimization-driving 1M+ engagements & $250K ARR.
• Oversaw concert-data integration through strategic Bandsintown partnership, informing real-time recommendations in Shazam.

• Drove product marketing operations for 100+ weekly radio programs across three global stations, ensuring content launches stayed on time, in scope, & aligned with brand & audience expectations.
• Led cross-functional coordination across Talent, Artist Relations, Design, Operations, PR, & Production to improve internal workflows—streamlining content development & scaling asset management using Quip & Box.
• Shaped positioning for flagship programs like The Zane Lowe Show, ensuring creative aligned with insights & goals.

• Served as strategic right hand to Apple Music’s Global Creative Director, managing cross-functional initiatives and acting as proxy in executive-level meetings—streamlining communication across 5+ departments and accelerating decision-making on global campaigns.

• Managed logistics for Red Bull Music Festival LA (guest, vendor, security, production) for 10k attendees across 28 events.

• Contributed to the successful planning and execution of 15+ domestic tours annually, serving a diverse clientele of 30+ artists across 400+ booked dates.

• Consistent top-performer in the org, exceeding $200,000 in ARR while targeting key enterprises of 1,000+ employees.

• Averaged 150% of quota over 2 years, earning a spot in Yelp's competitive Management Development Program.