JUSTIN ZELIK
Northbrook,IL
Summary
Results-driven media and marketing professional with extensive experience in brand partnerships, sales, and business development. Demonstrated ability to drive new business and exceed benchmarks, Skilled in strategic planning, client relationship management, and creative strategy development. Expert in creator marketing, music and artist partnerships as well as traditional product placement. Thought leader and strategist in creator marketing. BA in Production from USC School of Cinematic Arts.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Director of Client Development
BENlabs
11.2021 - Current
- Lead strategic client development efforts, driving growth and building long-term partnerships
- Specialize in creator marketing, music and artist partnerships, and product placement
- Act as a thought leader, providing strategic guidance and innovative solutions to clients.
Lead Brand Partner
Linqia
05.2019 - 11.2021
- Successfully lead brand direct and agency media business in the central region, establishing long-term strategic partnerships with new clients
- Executed campaigns across previously untapped categories, expanding Linqia's reach
- Built internal structure for developing creative strategies across accounts
- Collaborated with marketing to develop refreshed messaging for Linqia.
Sales Director
Outbrain
03.2017 - 05.2019
- Managed brand revenue in the central region, achieving a personal book growth of 300%
- Developed new business across verticals, establishing relationships with C-Suite Executives
- Recognized as the top performer in North American Outbrain Amplify Sales for 2017
- Collaborated with the product team to develop new Outbrain features.
Media Strategy & Investment Supervisor
Spark Foundry
05.2016 - 03.2017
- Developed and executed media plans for clients across various business categories
- Optimized campaigns in TV, OLV, Social, Native, Programmatic, and Print advertising
- Established creative and innovative content partnerships with partners
- Met KPIs, negotiated added value, and secured new business through compelling pitches.
Network Programming Operations Supervisor
Weigel Broadcasting
10.2010 - 05.2016
- Successfully supervised on-air content for 4 national television networks, managing a team of 20+ employees
- Fully executed major acquisitions, including content research, distributor relationships, and agreement negotiations
- Coordinated initiatives between media buyers, ad sales team, and traffic department
- Developed and integrated hashtag strategy for web and social media.
Acquisitions Producer/Creative Development Exec.
ReelzChannel Television Network
03.2009 - 06.2010
- Acquired and managed all content produced outside of ReelzChannel
- Created original show formats and coordinated network initiatives for acquired content
- Produced interstitials and custom packaging for acquired content
- Designed and managed the ReelzChannel program schedule and electronic program guide.
Executive Assistant to the President
Tapestry Films
01.2008 - 03.2009
- Developed scripts, coordinated meetings, managed production schedules, and acted as a liaison between company owners and investing partners.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Processed travel expenses and reimbursements for executive team and senior management group.
Assistant, Head of International Media
International Creative Management
06.2007 - 12.2007
- Arranged meetings and developed relationships with clients
- Handled office administration tasks and problem-solving
- Answered incoming calls, processed requests and relayed messages to appropriate personnel.
- Assisted manager in all aspects of business operations.
Tapelogger for Season 15 of "Survivor"
Mark Brunett Productions
05.2007 - 06.2007
- Communicated with editors, post production coordinators and producers to effectively organize the enormous amount of footage
Education
Bachelor of Arts - Cinematic Arts
University of Southern California
Los Angeles05.2007
Skills
- New Business Development
- Enterprise Brand Partnerships
- Creator Marketing and Media Solutions
- Driving Growth for B2B and B2C Businesses
- Music & Artist Brand Partnerships
- Client Guidance
- Go To Market Strategy
- Team Leadership
- Market and Competitive Analysis
- Problem Solving and Creative Thinking
Certification
Data Analytics from General Assembly.
Timeline
Senior Director of Client Development
BENlabs
11.2021 - Current
Lead Brand Partner
Linqia
05.2019 - 11.2021
Sales Director
Outbrain
03.2017 - 05.2019
Media Strategy & Investment Supervisor
Spark Foundry
05.2016 - 03.2017
Network Programming Operations Supervisor
Weigel Broadcasting
10.2010 - 05.2016
Acquisitions Producer/Creative Development Exec.
ReelzChannel Television Network
03.2009 - 06.2010
Executive Assistant to the President
Tapestry Films
01.2008 - 03.2009
Assistant, Head of International Media
International Creative Management
06.2007 - 12.2007
Tapelogger for Season 15 of "Survivor"
Mark Brunett Productions
05.2007 - 06.2007
Bachelor of Arts - Cinematic Arts
University of Southern California
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