Justina Gabriel Amasowomwan

Key Achievements:

• User-Centric Designs: Successfully conducted user research, translating insights into wireframes, prototypes, and final UI designs for [specific projects/products]
• Collaboration: Collaborated closely with cross-functional teams, including developers and product managers, contributing to a dynamic and creative work environment
• Iterative Design: Implemented iterative design processes, refining concepts based on user feedback, testing results, and emerging design trends

Responsibilities:

• Conducted user interviews, surveys, and usability testing to inform design decisions
• Converted abstract ideas and requirements into user personas and storyboards.
• Devised site maps and mockups for designs based on proven methodologies and end-user feedback.
• Created user flows, wireframes, and prototypes to visualize and communicate design concepts.
• Integrated UI features complying with prescribed code standards and technical design guidelines.
• Collaborated with developers to ensure smooth implementation of designs, maintaining a balance between aesthetics and functionality
• Collaborated with teammates to deliver valuable features meeting business and customer needs.
• Operated in global development environment, working across multiple time zones and cultures.
• Used wireframes, mock-ups and prototypes to establish user interface design and architecture.
• Contributed to design critiques and discussions, actively participating in refining and improving design solutions.

• I was equipped with a solid foundation in creating user-centric products while addressing inconsistencies and glitches.
• I developed my understanding of design processes, mastered user research techniques, conducted interviews and testing, undertook relevant research, generated ideas and concepts, enhanced drawing skills, collaborated with peers, communicated ideas through drawings.
• Collaborated with senior management on new initiatives to build confidence.
• Collaborated with team of engineers to develop new products.
• Optimized customer experience by delivering superior services and effectively troubleshooting issues.
• I gained an understanding of design fundamentals and professional processes, and achieved mastery in designing for mobile and web platforms.
• Analyzed problems and worked with teams to develop solutions.
• Participated in workshops and presentations related to projects to gain knowledge.

• Implemented visual content strategies and tactics, aligned with the company's goals to grow followers on social media channels.
• Maintained brand consistency across all visual content, adhering to style guides and brand guidelines.
• Conducted in-depth research on industry trends, target audience preferences, behavior, media habits and competitor analysis to inform content creation.
• Managed social media accounts, including content scheduling, community engagement, and monitoring analytics.
• Collaborated with cross-functional teams, including marketing and communications, to understand project requirements and deliver visually engaging content.
• Translated client briefs and requirements into visually compelling concepts and designs.
• Developed original content using social listening and independent sources.
• Provided clear direction to the designers, ensuring all content meets set guidelines.
• Adapted to evolving trends and technologies in visual content creation, constantly enhancing skills and techniques.
• Applied current editing and photography tools to tell great stories.
• Strengthened content through proofreading and editing.
• Tracked key performance indicators to measure success of campaigns.

• Developed content strategies aligned with the company's objectives and target audience.
• Generated innovative ideas and concepts for various content formats, including videos, cover photography or artwork, selected fonts to attract target readership.
• Led the end-to-end production process, from pre-production planning to post-production execution.
• Directed and coordinated shoots, managed production crew, and ensured technical aspects were executed to a high standard.
• Collaborated with videographers, editors, and designers to deliver visually appealing and impactful content.
• Utilized SEO techniques, social media marketing, and email marketing to promote and distribute content.
• Monitored content performance and audience engagement, making data-driven decisions for content optimization.
• Strengthened content through proofreading and editing.
• Organized collected information to produce well-written articles.
• Created dynamic graphics and pieces to increase website and social media traffic.
• Generated stories to reflect current trends and news to pull audience into website.
• Edited and proofread drafts of articles and other documents.
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
• Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.

• Developed social media strategies.
• Developed and managed digital marketing campaigns.
• Provided good usability design practices and feedback for the organization’s website.
• Created content to drive traffic on social media; Instagram, Snapchat and Pinterest.
• Designed infographic with canvas explaining social media strategies on digital growth.
• Designed SlideShare images on keynotes for presentations and to create online banner adverts.
• Generated discussions on Purr Traffic social media pages, keeping in mind rules for SEO optimization.
• Created engaging content for Pinterest, Facebook, and Instagram.
• Performed office administrative duties to enhance team cohesiveness.
• Participated in brainstorming meetings to develop marketing collateral.
• Assisted in creating written, video and image content for marketing channels.