Hi, I’m
Justine Copland
East Northport,New York
Summary
I'm an experienced CRM Strategist who can drive your omnichannel projects forward. I have demonstrated ability to sell ideas and build consensus around initiatives that are rooted in data and insight. I champion innovation with an attentiveness to proven and effective approaches, best practices, and flawless execution. My competent and goal-oriented approach to solving complex business problems fuels growth and operational excellence. I've got a proven track record of effective team collaboration and believe rolling up our sleeves and working together will yield great results.
Overview
25
years of professional experience
Work History
FCB Health
VP, Engagement Strategy CRM
02.2020 - Current
Job overview
- Proven subject matter expert in CRM Strategy including the planning, ideation, and activation phases
- Highly skilled at developing, presenting, and socializing strategic plans
- Ability to manage a portfolio of client projects to deliver message maps, next-best message flows, and business rules that are foundational to omnichannel execution
- Collaborated with senior stakeholders to run data enablement workshops for dynamic cross-channel trigger programs
- Respected for developing and nurturing healthy and effective relationships with both the client and internal teams
- Elevated the depth of the projects I managed, successfully identifying new revenue streams through organic growth
FCB Health
Director, Engagement Strategy CRM
11.2020 - 11.2022
FCB Health
Associate Director, Engagement Strategy CRM
02.2020 - 11.2020
Rauxa
Senior Strategist, Data Intelligence
05.2017 - 02.2020
Job overview
- Brought data to life for clients with visualization, storytelling, and actionable insights
- Defined measurement strategy with all-encompassing plans for insight mining and project optimization
- Built well-thought-out learning agendas while cultivating a strong test and learn culture among internal and external partners
- Always objective and inquisitive bringing experience and value to every meeting, conversation, and project
- Presented findings from data-driven analyses to stakeholders
Publicis Groupe
Associate Director, CRM Strategy & Operations
02.2015 - 05.2017
Job overview
- Instrumental in developing a solid strategic foundation for CRM efforts including providing insights and best practices around data capture, segmentation, message mapping, and campaign build
- Maintained compliance with industry regulations while adapting to changes in legislation or best practices as needed
- Implemented data-driven decision-making strategies, leading to more informed business choices and positive outcomes
Geometry Global
Associate Director, RM Operations
11.2011 - 02.2015
Job overview
- Established the segmentation and strategic framework for handling customers who raise their hand for brand information
- Developed cadenced communication streams and schematics for acquisition, conversion, and adherence
- Built the strategy around registration channels and data collection as well as secure patient data feeds between vendors
Saatchi & Saatchi Wellness
Senior Account Executive, CRM Operations
03.2010 - 11.2011
Job overview
- Successfully managed a team of functional experts and cross-agency partners and vendors to launch new campaigns
- Strategic partner in the implementation of multiple channel communication streams, savings card launches, and lead gen efforts
- Established reporting parameters, segmentation plans, and test cells
Direct Brands, Inc.
Senior Manager, Customer Experience
01.2007 - 03.2010
Job overview
- Part of a Marketing team that executed online and offline promotions for largest direct-to-consumer distributor of media in the U.S and Canada
Victoria's Secret
Director, Creative Operations
01.2002 - 01.2007
Job overview
- Chosen to develop a newly-created department that managed the accurate and timely completion of all creative milestones for projects worldwide
Victoria's Secret
Manager, Marketing and Creative Operations
01.2002 - 01.2003
Job overview
- Partnered with Purchasing and Manufacturing to ensure that launch requirements were shipped on time and within budget
The Estée Lauder Companies Inc.
Manager, Marketing Operations
01.2000 - 01.2002
Job overview
- Forecasted and timetabled all saleable and collateral launches with minimal direction from Director
Education
New York University, New York, NY
Bachelor of Arts from English and American Literature
Skills
- Relationship Building
- Business Storytelling
- Complex Problem-Solving
- Cross-functional Team Stewardship
- Critical Thinking
Timeline
Director, Engagement Strategy CRM
FCB Health
11.2020 - 11.2022
VP, Engagement Strategy CRM
FCB Health
02.2020 - Current
Associate Director, Engagement Strategy CRM
FCB Health
02.2020 - 11.2020
Senior Strategist, Data Intelligence
Rauxa
05.2017 - 02.2020
Associate Director, CRM Strategy & Operations
Publicis Groupe
02.2015 - 05.2017
Associate Director, RM Operations
Geometry Global
11.2011 - 02.2015
Senior Account Executive, CRM Operations
Saatchi & Saatchi Wellness
03.2010 - 11.2011
Senior Manager, Customer Experience
Direct Brands, Inc.
01.2007 - 03.2010
Director, Creative Operations
Victoria's Secret
01.2002 - 01.2007
Manager, Marketing and Creative Operations
Victoria's Secret
01.2002 - 01.2003
Manager, Marketing Operations
The Estée Lauder Companies Inc.
01.2000 - 01.2002
New York University
Bachelor of Arts from English and American Literature
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