Justine Gilkin, RPLU, AINS, AIS, P&C
West Chester,PA
Overview
11
11
years of professional experience
Work History
Communications Manager
Pathpoint Insurance Inc.
Washington, D.C.
04.2024 - Current
- Lead GTM strategy, executing weekly campaigns to launch new appetite and UX features.
- Collaborate with Underwriting, Product, and external partners to ensure alignment across digital channels—generating over $77M in Gross Written Premium this year.
- Maximize agent engagement using Customer.IO and AI to automate key user journey content. Results: 54% open rate, 6.5% conversion, and
- Steward brand governance and cross-functional communications, resolving operational bottlenecks and unlocking $1.7M+ in additional revenue.
- Maintain sales enablement content (Help Center, guides, webinars) to ensure consistent messaging.
- Curate daily LinkedIn and YouTube content, achieving 18% organic growth.
- Own end-to-end virtual event strategy—from sales alignment to post-event analysis.
- Manage cross-functional communications pipeline via Linear, Front, and Notion to prioritize urgent business needs.
- Oversee the marketing website, leading content governance, SEO, and analytics strategy—boosting engagement by 49%.
Marketing Content Manager
Pathpoint Insurance Inc.
Washington, D.C.
06.2023 - 04.2024
- Created and executed content across web, blog, social, print, and email channels using Canva, Adobe, and FlexClip.
- Implemented web personalization tactics and UX-optimized copy for onboarding, press releases, and guides.
Digital Marketing Specialist
USLI
Wayne, PA
10.2021 - 06.2023
- Developed co-branded B2B campaigns with 50+ wholesale partners.
- Presented WebEx webinars and led weekly email campaigns.
- Designed digital and print materials using graphic design tools.
- Trained agents on quoting platforms via 40–50 monthly web and in-person events.
- Built segmentation strategies and tested subject lines to improve open and click-through rates.
- Reported campaign performance to internal stakeholders.
- Mentored new team members on webinar and email best practices.
Inside Sales Specialist
USLI
Wayne, PA
02.2018 - 10.2021
- Increased submissions by 27% using insights from customer data and market research.
- Sourced leads via competitive analysis, Google, CRM, and SaaS platforms.
- Conducted 350+ weekly outbound calls and WebEx meetings to drive new business.
Marketing/Office Manager
The Prep Boys Property Prepping
Drexel Hill, PA
09.2014 - 02.2018
- Created marketing campaigns across email, SEO, direct mail, social, and print.
- Managed daily operations, scheduling, and CRM-driven lead management.
Education
Bachelor of Science -
Temple University
Philadelphia, PASkills
- GTM Strategy
- AI Development
- Copywriting & Editing
- Market Research
- Digital Marketing
- SEO Content/Governance
- Graphic Design
- P&C Insurance
- Email Marketing
- Event Coordination
- Google Analytics
- Data Analysis & Surveys
Timeline
Communications Manager
Pathpoint Insurance Inc.
04.2024 - Current
Marketing Content Manager
Pathpoint Insurance Inc.
06.2023 - 04.2024
Digital Marketing Specialist
USLI
10.2021 - 06.2023
Inside Sales Specialist
USLI
02.2018 - 10.2021
Marketing/Office Manager
The Prep Boys Property Prepping
09.2014 - 02.2018
Bachelor of Science -
Temple University