Justine Stika
San Antonio,TX
Summary
Sales and Events leader with proven expertise in driving revenue growth and building high-performing teams. Strong focus on strategic planning, client relationship management, and market analysis. Adept at fostering collaboration and adapting to evolving business needs. Known for reliability, results-driven approach, and exceptional communication skills.
Overview
11
11
years of professional experience
Work History
Area Associate Director of Sales
Hyatts of San Antonio Riverwalk
04.2024 - Current
- Crafted compelling presentations tailored to individual clients needs, showcasing hotel benefits and driving successful negotiations.
- Negotiated profitable contracts with major clients including several HCA Multi-Years, ensuring long-term revenue growth and stability for several Hyatts.
- Developed accurate forecasting models to predict future sales trends, allowing for proactive adjustments to business strategy.
- Collaborated with marketing team to develop targeted campaigns, such as Need Date internal incentives, and customer focused incentives resulting in increased lead generation and conversion rates.
- Mentored Small Market Team, contributing to their professional development and success within the company.
- Participated in HCA and MSCA Signature Events as well as industry conferences as a representative of San Antonio, generating interest among prospective clients through engaging conversations
Associate Director of Events & Event Services
GRAND HYATT SAN ANTONIO RIVERWALK
01.2022 - 03.2024
- Implemented and coached team through the new Event Experience Guide
- Worked with banquets to streamline events and enhance service standards
- Maintained excellent relationships with our Union partners
- Helped create the 2024 budget and assisted with monthly forecasting for 2023
- Led and directed team members on effective detailing methods, operations and procedures
- Managed day-to-day operations while ensuring quality standards were met or exceeded
- Maintained frequent interaction with senior management to measure goal achievement and determine areas of improvement
- Created weekly schedules based on predicted staffing needs, budgets and employee requests
- Oversaw the recruitment and selection process for new staff
- Handled large market events off 300 - Citywides
SENIOR CONVENTION SERVICES MANAGER
GRAND HYATT NASHVILLE
04.2021 - 12.2021
- Created all SOPs for communication between banquets, culinary and events
- Helped with training the sales, events and banquets team in the Hyatt Systems
- Reorganized Cognos, EMS, Item Catalog and Function Space to more efficiently detail and book events
- Onboarded the new Director of Banquets, our new Banquet Chef, all events hires into the Hyatt systems
- Instrumental in getting hotel Cognos reports and running correctly to effectively distribute the events information to all departments
- Mentored our Events Coordinator and officially promoted her up to Events Manager.
ASSOCIATE DIRECTOR OF SALES AND EVENTS
HYATT REGENCY FRISCO, DALLAS
02.2020 - 10.2020
- Opening Team for the hotel
- Implemented and installed all EMS, Item Catalogs, Function Space and EAS for events and sales
- Created all the SOPs for training, new programs, and communication to each department to streamline as new employees were brought on to open the hotel
- Maintained excellent relations with other departments during a stressful opening, I was able to help them open their departments while still keeping events running and booking
- Worked in a dual role of Event Planning and Event Sales while we on-boarded and maintained a light staff
- Created the 2020 Events Opening Budget and helped create Events budget for 2021
EVENT SALES MANAGER
HYATT REGENCY DFW
01.2018 - 01.2020
- Booked and serviced over $825,000 in local catering revenue for the Hotel
- Consistently exceeded achieved monthly and quarterly quota
- Booked, detailed and serviced non-profit galas, weddings, Proms, holiday parties and corporate events ranging from 50 to 800 people while driving excellent customer service results
- Responsible for EMS Key Ops, SOPs for new packages coming to our hotel and mentoring our event concierge and administrative assistants
- Successfully rolled out brand new wedding packages and conference center packages
- Focused on unique and fun sales blitz and marketing.
EVENT PLANNING MANAGER
GRAND HYATT DFW
01.2016 - 01.2018
- Successfully serviced over 250 groups ranging from 10-375 attendees each year for pharmaceutical companies, executive board meetings and sales trainings for Fortune 500 companies.
- Consistently achieved personal and hotel wide Medallia goals
- Helped Implement EMS SOP, paperless turnover and the Event Concierge App to the hotel to help streamline all business
- Maintained a 91.7% Medallia score year to date and received Manager of the Quarter for Q3
EVENT ADMINISTRATIVE ASSISTANT/EVENT CONCIERGE
HYATT REGENCY ORLANDO
01.2014 - 01.2016
- Right hand and involved in every aspect of planning groups with a unique set of clients such as GM's Meeting, Passover and Hyatt Corporate Events
- Serviced Rooms Only and Groups with events up to 50 people
Education
Bachelor of Science (B.S.) - Business Management
University of Wyoming
Laramie, WY01.2016
Skills
- Together by Hyatt Specialist
- HyPerformer 2023
- Associate Director of Events Leader of the Year Nominee 2023
- Events Team of the Year 2022
- Manager of the Quarter 2017
Timeline
Area Associate Director of Sales
Hyatts of San Antonio Riverwalk
04.2024 - Current
Associate Director of Events & Event Services
GRAND HYATT SAN ANTONIO RIVERWALK
01.2022 - 03.2024
SENIOR CONVENTION SERVICES MANAGER
GRAND HYATT NASHVILLE
04.2021 - 12.2021
ASSOCIATE DIRECTOR OF SALES AND EVENTS
HYATT REGENCY FRISCO, DALLAS
02.2020 - 10.2020
EVENT SALES MANAGER
HYATT REGENCY DFW
01.2018 - 01.2020
EVENT PLANNING MANAGER
GRAND HYATT DFW
01.2016 - 01.2018
EVENT ADMINISTRATIVE ASSISTANT/EVENT CONCIERGE
HYATT REGENCY ORLANDO
01.2014 - 01.2016
Bachelor of Science (B.S.) - Business Management
University of Wyoming
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