Justin Smith
Summary
Dynamic and creative Marketing Manager with proven ability to engage customers and problem solve, including research, analyze and clearly communicate complex technology and ideas to colleagues, clients and large groups. Superb media, marketing technology and communications skills leading to impressive results. Willingness to take on added responsibilities to meet team goals.
Skills
- Business Planning
- Project Management
- Change Implementation
- Strategy Development
- Marketing Strategies
- Digital Marketing
- Social Media Management
- Client Consulting
- Customer Service
- Communication, both verbal and written
Overview
29
29
years of professional experience
Work History
Marketing Consultant
Up to Speed LLC
01.2014 - Current
- Leads the development and management of websites for small businesses nationwide, including custom web design.
- Consults with clients on business issues and develops innovative, high-impact proposals.
- Conducts market research and reports on clients' competition.
- Identifies appropriate marketing channels and target customers for campaigns.
- Creates customized marketing materials for email marketing and social media posts to increase product awareness.
- Plans and executes marketing programs to increase qualified leads.
- Regularly updates and edits content for 5+ websites.
Internet Marketing Manager
Coldwell Banker Realty
03.2006 - 12.2013
- Developed and oversaw customer-facing company website and mobile applications, including developing procedures and training tailored for company staff and 350+ real estate professionals
- Led the company's social media activity across multiple platforms, including researching and planning, daily or weekly posting to networks, engaging customers, and cross-training staff and agents
- Led the Internet Leads department, and served as Administrator of the company's Internet lead generation program and E-Team of agents
- Implemented new technology releases and/or updates, including performing gap-analysis, communicating changes to managers and staff, creating documentation and performing training for successful and seamless transitions across a broad suite of tools, technologies, and programs
- Planned, acquired, integrated, and trained staff to use automated systems
- Developed procedures for using automated lead generation and analysis tools, published training documentation and policies, and trained and guided company staff and sales professionals
- Served as Information technology specialist and subject matter expert on technology, collaborated on multi-disciplinary efforts that involved critical analysis of technology issues, and provided input to executive leadership on key trends
- Served as liaison to vendors, local MLS, and in-house development to ensure proper daily operations of the company website, mobile applications, and company intranet tools
- Used analytical tools to research, develop and innovate information technology tools and management processes/policies/protocols to support sales operations and agent production
- Established dialog with sales professionals and consumers to develop and consolidate their functional requirements and articulated these requirements to web developers, programmers, vendors and service providers
- Monitored company-wide compliance with state and federal rules and regulations in electronic listing syndication, website and mobile presence, and social media activity.
Associate
AcademyHealth
03.2001 - 01.2006
- Solicited and maintained liaison relationships with new and participating organizations. Performed outreach to new and ongoing participating organizations.
- Conducted library and internet searches to identify potential organizations, conducted outreach to state agencies and established ongoing liaison relationships with these agencies.
- Prepared and generated reports, and worked closely with subcontractor towards finalizing project submissions
- Monitored HSRProj contract deliverables and services to ensure all tasks were performed in accordance with contract requirements, were delivered on time and within budget, and met or exceeded the NLM Project Officer's expectations
- Administrative duties included managing project database and master contact calendar.
Delivery Coordinator
Kozmo.com
02.2000 - 06.2000
- Coordinated and evaluated delivery personnel, as well as packing, dispatching and customer service stations.
- Worked closely with personnel, customers, and managers to resolve problems.
- Consulted with customers about delivery and order preparation requests.
- Emphasis on time-efficiency, cooperative skills, quality control and various clerical duties.
Executive Assistant
America's Essential Hospitals
05.1995 - 09.1999
- Consistently increasing responsibilities over four years of assistance in legislative advocacy, member recruitment, and public relations
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Screened calls and emails and responded accordingly to support executive correspondence.
- Used advanced software to prepare documents, reports, and presentations.
- Filed paperwork and organized computer-based information.
Conference Planner
Public Hospital Pharmacy Coalition, Powell Goldstein Frazer & Murphy LLP
05.1999 - 08.1999
- Charged with implementing the 340B Drug Discount Program, the coalition consists of national, state, and regional health care providers, public hospitals, community health centers, AIDS and hemophilia clinics
- Primary responsibility for logistical planning and development of one three-day annual conference, including accounts receivable, communication with hotel staff, vendors and sponsors, preparation of documents and related materials, mailings, and post-conference program for future assistance.
Education
Diploma -
St Albans School For Boys
Washington, DCBachelor of Science - Management Studies
University of Maryland, University College
College Park, MD01.2008
Accomplishments
- Awarded Pacific Business News 2011 class of "40 Under Forty"
- Pacific Edge Magazine's 2011 Young Professional of the Year (finalist).
References
Wendy Dombrowski, Operations Manager, Coldwell Banker Realty, Honolulu, Hawaii, (808) 596-0456
Timeline
Marketing Consultant
Up to Speed LLC
01.2014 - Current
Internet Marketing Manager
Coldwell Banker Realty
03.2006 - 12.2013
Associate
AcademyHealth
03.2001 - 01.2006
Delivery Coordinator
Kozmo.com
02.2000 - 06.2000
Conference Planner
Public Hospital Pharmacy Coalition, Powell Goldstein Frazer & Murphy LLP
05.1999 - 08.1999
Executive Assistant
America's Essential Hospitals
05.1995 - 09.1999
Diploma -
St Albans School For Boys
Bachelor of Science - Management Studies
University of Maryland, University College
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