JESSE VIEYRA
Houston,TX
Summary
Accomplished sales leader with a proven track record, achieving a 10-20% revenue growth through strategic sales initiatives and market analysis. Excelled in building customer relationships and coaching teams towards exceeding performance metrics. Fluent in Spanish and English, adept at consultative selling and performance management, consistently fostering strong partnerships for sustained growth.
Overview
13
13
years of professional experience
Work History
DIRECTOR OF SALES
HANKOOK TIRE AMERICA CORP.
Houston, US
01.2019 - 03.2024
- Develop & implement business plans and sales strategies to increase sales revenue according to company policies and programs
- Create and update monthly sale forecast to ensure recent market trends are considered
- Establish plans & strategies to expand customer base while ensuring profitability of the Hankook PC/LT brand
- In conjunction with PC/LT sales and Supply Chain work on demand planning of products in Region Distribution Centers
- Manage all region key metrics such as Test Tire Budget, Salesforce utilization, Fleet Sales growth and market share targets
- Assist Territory Managers with presentations and proposals as necessary
- Obtain current market information and trends, maintaining awareness of competition
- Responsible for development & performance of all sales activities in assigned region and ensure proper documentation via Salesforce.Com
- Prospect new business and help establish brand awareness
- Control expenses to meet budget guidelines
- Monitor performance of assigned team members to ensure Key Performance metrics are met
- Maintain customer satisfaction within sales territory staff
- Address and remedy customer disputes as necessary
- Recruit, hire and train Territory Managers to manage all aspects of their assigned markets
- Built high-achieving team by setting clear expectations and providing ongoing training and mentorship
- Monitored sales performance on consistent basis, initiating corrective action as required
- Consistently met or exceeded quarterly quotas by leveraging consultative selling techniques
- Established strong partnerships with customers to secure organic growth
- Successfully developed and implemented sales strategies to increase revenue growth by 10%.
TERRITORY SALES MANAGER
HANKOOK TIRE AMERICA CORP.
Houston
01.2017 - 01.2019
- Managed a total of 15 National, Regional accounts in Houston and Louisiana
- Establish Hankook Tire brand awareness, by working with Distributors to hold local dealer events
- Generated internal sales contest with distributor Account Managers that increased ONE dealer enrollments of 10 new dealers
- Assisted and planned dealer contest that generated 20% incremental growth with distributors
- In 2017 grew unit sales of 10%+ growth with key distributor accounts (ATD, NTW, Carroll and USAF)
- Planned and developed strategies to increase sales and territory or market positioning for the Hankook brand by dissecting dealers product screens and implement Hankook where needed
- Grew the Houston territory to 20 new ONE dealers in less than a year, actively managing the territory and producing a compliance of 70%
- Monitored and evaluated product sell-through and performance metrics for individual retail doors to devise sales opportunities, identify problematic areas, and initiate remedial solutions
- Trained staff members on proper sales techniques and monitored competition within assigned region
- Obtain current market information and trends in order to maintain awareness of competition by studying their programs.
ACCOUNT MANAGER
AMERICAN TIRE DISTRIBUTORS
Houston
01.2013 - 01.2017
- Managed an average of 400+ dealer accounts, with my top 20% accounts generating over 7 million dollars in revenue
- Ranked top 10% in sales achievement for ATD in 2016-2017
- Assisted in development of all distribution channels deemed Bilingual in English and Spanish
- Achieve monthly and annual budget/plan as assigned by GM, success and expertise to grow in RVP and the company
- Planned and led Region Sales Team in local/regional sales blitz
- Develop and maintain existing customers by developing and implementing an annual sales and marketing plan
- Consistently maintained a positive year or year growth in my assigned territory
- As a part of ATD's onboarding process, I was assigned by the Region Director to train new hires on value-added selling
- Was recognized as best in class for dealer program compliance for 2016-2107.
ACCOUNT EXECUTIVE
ARAMARK
Houston
01.2011 - 01.2013
- Driving the growth of my organization through selling profitable Rental Service Contracts
- Working closely with C-Level executives in both Operations and Finance to develop solutions for Uniform and Textile Rental programs
- I have maintained a 31% closing ratio by effectively using the Miller Heiman Targeted Account Process as well as selling on a strong Value Proposition and Total Cost of Ownership
- Researched and developed a pipeline of clients that demonstrated interest in being partners with the organization.
Education
BACHELOR OF ARTS IN COMMUNICATION -
Texas A&M University
01.2001
Skills
- Bilingual in Spanish and English
- Coaching and development
- Market analysis
- Value-added selling
- Performance tracking and evaluations
- Consultative and relationship selling
- Customer relationships
- Needs analysis
- Customer training
- Strategies and goals
- Sales solutions
- Excellent communication skills
- Team leadership
- Goal-oriented
- Performance Management
Accomplishments
- Achieved Region of the Year
- Awarded Sales Person of the Year
Languages
Spanish
Professional
Timeline
DIRECTOR OF SALES
HANKOOK TIRE AMERICA CORP.
01.2019 - 03.2024
TERRITORY SALES MANAGER
HANKOOK TIRE AMERICA CORP.
01.2017 - 01.2019
ACCOUNT MANAGER
AMERICAN TIRE DISTRIBUTORS
01.2013 - 01.2017
ACCOUNT EXECUTIVE
ARAMARK
01.2011 - 01.2013
BACHELOR OF ARTS IN COMMUNICATION -
Texas A&M University
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