JORGE VALDES
Bradenton,FL
Summary
Innovative Marketing professional and business manager with 10+ years of experience in health and retail sectors. Proven track record in developing strategic initiatives that enhance market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
17
17
years of professional experience
Work History
Upstream Marketing Manager MIS
Novanta Inc.
Sarasota, USA
11.2022 - Current
- Developed and executed multi-year strategic growth plan for iOR business, targeting $36M revenue.
- Proposed and implemented new market segmentation strategy, generating comprehensive market intelligence.
- Designed mid-term strategy to achieve over $300M in revenue from 2024 to 2028.
- Created and executed inaugural Voice of Customer initiative to gather essential feedback.
- Formulated NPI business cases to manage product launch pipeline effectively.
- Crafted relevant value propositions to differentiate all products within portfolio.
- Conducted Price Value maps analysis to optimize target pricing and product positioning.
- Maintained relationships with key customers through regular communication.
- Delivered marketing strategy updates to upper-level management.
RM Regional Marketing Manager Latin America
Boston Scientific Co.
Weston, USA
02.2017 - 10.2022
- Led Latin America Rhythm Management businesses, achieving $50M in revenue.
- Restructured sales business models and incentive product tiering, resulting in 7% CAGR from 2017 to 2021.
- Improved product mix and prioritized investments, yielding 261% CAGR in operative income against AOP.
- Expanded solutions to new territories, driving double-digit growth in seven regions from 2017 to 2021.
- Gained over 700 basis points in market share for high voltage therapies in 2020.
- Relaunched Electrophysiology business, increasing revenue from $1.2M to $5.7M within four years.
- Introduced new products generating $3.9M in 2021, exceeding AOP by 15%.
- Developed digital projects that saved over $1.5M in SG&A while empowering patients.
- Analyzed competitor strategies and identified opportunities for improvement.
Brand Manager Med Surge
Boston Scientific
Mexico City, Mexico
01.2014 - 02.2017
- Oversaw Urology, Endoscopy, and Neuromodulation division in Mexico and Central America, achieving $20M USD revenue.
- Attained 18% revenue growth and 27% operating income growth, earning 2016 President's Club Award for Local Marketing Manager Key Contributor Category.
- Recognized with Blue T-Shirt award for developing three initiatives improving access to limited-resource patients for Boston Scientific solutions.
- Selected as Latin America Urology Brand Ambassador to adapt product pipeline between corporate and regional markets.
- Established patient database of over 250K followers on Facebook through online therapy awareness strategy at www.pacientescomoyo.com.mx.
- Generated 8% of total company revenue by launching Deep Brain Stimulation business in Mexico and Central America.
- Maintained over 14% gross margin growth during three-year period from 2014 to 2017 through effective product mix management.
- Achieved 26% CAGR for Med Surg division from 2014 to YTD 2016, leading growth among all divisions in Mexico and Central America.
Product Manager Patient Assessment
3M
Mexico City, Mexico
10.2011 - 12.2013
- Developed business plans and pricing strategies for Stethoscopes and electrodes segment ($1.7M USD) in Mexico.
- Achieved 23% increase in net income for Biomedical Electrode Commodity by enhancing local production and reducing scrap.
- Expanded net sales by 17% for Biomedical Electrode Commodity through participation in local tender processes.
- Launched and developed Auscultation Commodity at retailers' points of sale, generating $110K USD in six months.
Product Manager
Epson
Mexico City, Mexico
08.2010 - 10.2011
- Managed printers and ink businesses in Mexico, generating $1.1M USD revenue.
- Achieved 250 basis points market share increase for core printers by Q3 2011.
- Developed market model that improved ink forecast accuracy from 25% to 8% within three months.
- Executed introduction plan for Workforce K101 in Mexico, valued at $250,000 USD in 2011.
Regional Trainee Professional Education EES. (L.A.)
Johnson & Johnson
Mexico City, Mexico
03.2008 - 08.2010
- Developed and integrated ELAF online platform for Ethicon Endo Surgery division across Colombia, Mexico, Puerto Rico, and Costa Rica.
- Managed Health Care Compliance forms and events in Mexico to ensure regulatory adherence.
- Achieved 100% implementation of Event Management module throughout Latin America.
- Expanded physicians database by thirteen percent within first two months.
- Reduced product samples expenses by twenty-three percent by Q3 2010.
Education
Master - Business Administration
Universidad Anahuac
Mexico01.2012
Bachelor - Industrial Engineering
Universidad Iberoamericana
Mexico01.2008
Skills
- Leadership and strategic thinking
- Problem-solving and critical analysis
- Coaching and mentoring
- Effective communication
- Presentation skills
- Active listening and empathy
- Team collaboration and accountability
- Conflict resolution strategies
- Technical expertise in MS Office, MekkoGraphics, SAP, Salesforce, and Tableau
- Market analysis and product positioning
- Digital marketing strategies
- Competitive analysis and voice of customer insights
- Budgeting and allocation management
- Business development and P&L oversight
- CRM management
- Social media platforms
- Adaptability and flexibility
- Market research analysis
Websites
Awards
- President's Club winner, Boston Scientific, 2016, Local Marketing Category
- Blue shirt winner, Boston Scientific, 2017, Business program for high performer Managers
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Portuguese
Professional
Accomplishments
- Boston Scientific
President's Club winner 2016
Local Marketing Category
- Boston Scientific
Blue shirt winner 2017
Business program for high performer Managers
Timeline
Upstream Marketing Manager MIS
Novanta Inc.
11.2022 - Current
RM Regional Marketing Manager Latin America
Boston Scientific Co.
02.2017 - 10.2022
Brand Manager Med Surge
Boston Scientific
01.2014 - 02.2017
Product Manager Patient Assessment
3M
10.2011 - 12.2013
Product Manager
Epson
08.2010 - 10.2011
Regional Trainee Professional Education EES. (L.A.)
Johnson & Johnson
03.2008 - 08.2010
Master - Business Administration
Universidad Anahuac
Bachelor - Industrial Engineering
Universidad Iberoamericana
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