Summary
Overview
Work History
Education
Skills
Languages
Timeline
OperationsManager
JACQUELINE L. WARD

JACQUELINE L. WARD

Far Hills,NJ

Summary

Purpose-driven global Sales Leader offering an exceptional record of achievement throughout a 17-year career spanning the sectors of finance and technology. Extensive experience in exceeding sales targets, leading winning teams, and designing creative GTM strategies that drive growth. Expertise in selling complex B2B SaaS to C-level decision-makers and developing strategies that boost revenue as a private advisor to fast-moving tech startups. Committed to advancing organizational change, building solid client relationships, growing revenue streams, and enhancing talent, while also building loyalty and trust, both externally and internally as VP of Sales.

Overview

17
17
years of professional experience

Work History

Enterprise Account Executive

Foothold Technology
New York, NY
01.2022 - Current

• FY22: On track to close 103% of $1.15M annual quota
• Responsible for closing securing large national accounts including Volunteers of America, Salvation Army, and Goodwill with $100k average deal size
• Lead a team of Digital and Content Marketing experts, Strategic Partnerships team, and Sales reps to carry out my territory plan

Account Executive

Foothold Technology
New York, NY
06.2018 - 12.2021
  • FY21: $700,000 ACV quota, achieved $824,000 or 117%
  • FY20: $375,000 ACV quota, achieved $450,000 or 120%
  • FY19:$450,000 ACV quota, achieved $524,000 or 116%
  • FY18: $200,000 quota for 6 month period, achieved $248,000 or 124%

Vice President of Sales

Foothold Technology
New York, NY
11.2017 - 06.2018

(Role ended due to acquisition)

  • Led sales team of 8 quota-carrying members to achieve 233% of the team quota,$1.4M in net new ARR on a collective annual quota of $600k
  • Restructured the SDR and AE commission plan to incentivize collaboration, increase close rate, and improve average time to close by 2 months
  • Used market research to identify new product pricing which attracted new prospects
  • Pioneered center of excellence program which led to $1.8M in referrals
  • Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.

Head of Inside Sales

Foothold Technology
New York, NY
11.2016 - 11.2017
  • Directed team of 5 Sales Development Reps resulting in over $8M in pipeline growth over a 12-month period
  • Conducted performance reviews and provided constructive feedback to guide the team forward.
  • Promoted one SDR to the AE role. Hired, onboarded and trained new SDR who became part of the team
  • Restructured performance incentives and KPIs to reward SDRs for adding larger, better qualified deals to the pipeline
  • Developed team contests to focus on performing the same tasks together with cash prizes for team-building fun

Inside Sales Representative

Foothold Technology
New York, NY
2015 - 2016
  • FY 2016 Exceeded quota by 150% by booking 120 demos out of a quota of 80 demos adding $6M in pipeline revenue
  • 74% of demos I secured closed as won deals due to targeted lead generation, exceptional rapport building, and careful understanding of needs

Founder

DIY Design Mom
New York, NY
01.2012 - 01.2017

Created the #1 rated home and garden DIY website for moms according to national ranking site TMB.

  • Led all aspects of business development: finance, operations, technology, and marketing
  • Incorporated an influencer revenue model focused on affiliate marketing, product placement, and brand sponsorships with Fortune 500 companies including LG, Chairish, and Whirlpool
  • Hired and managed a team of writers, creatives, and strategic partners
  • Recognized as a registered developer within the amazon development platform and published app on Google Play
  • Used Google Analytics and KPIs to implement data-driven marketing strategies

Assistant Treasurer, Senior Sales Executive

The Bank of New York Mellon
New York, NY
07.2007 - 07.2010
  • BNY Mellon is one of the three oldest financial institutions with a global customer base. Hired away from Bloomberg as a front-office sales executive within Global Corporate Trust
  • Managed top international Lat Am accounts including BBVA Bancomer, Santander, Banco do Brasil, Banco Bradesco.
  • Joined the executive leadership team to create the first Women’s Initiative Network (WIN) to support the advancement of women in finance
  • Appointed WIN Sales Leader providing professional development mentoring to members
  • Worked closely with CEO identifying key insights from quarterly salesforce reports to recommend sales process improvements within the executive management program

Account Manager

Bloomberg L.P
New York, NY
05.2005 - 07.2007

Bloomberg is the world’s largest, most admired provider of financial data, news, and analytics. Received exceptional sales and product training and a solid foundation of financial products including Stocks, Bonds, Rates, and Currencies.

  • Added $2M in new revenue as top performing sales rep on the institutional team by winning business away from competitors
  • Maintained relationships with clients to ensure high renewal rates each year
  • Published article in June 2006 Markets Magazine, “F/X Arbitrage Opportunities”
  • Advised all German-speaking clients as only German-speaker in NY office
  • Promoted quickly to sales after proving proficiency in over 30,000 Bloomberg functions

Education

B.S - Marketing

Rutgers Business School
New Brunswick, NJ

Skills

  • Sales Presentations/ Closing
  • Contract Negotiations
  • Fluently communicate, read, and write in German
  • Account-based Marketing (ABM)
  • Sales Planning
  • Team Recruiting and Onboarding
  • Business Development
  • Establishing KPI Metrics
  • Operational Analysis
  • Strategic Planning
  • Executive Leadership and People Development
  • Effective Communicator and Public Speaker
  • Employee Motivation, Training, and Performance
  • Digital Marketing
  • Corporate Strategy and Development
  • Salesforce
  • Hubspot
  • Customer Trend Analysis
  • Sales Quota Management
  • Interdepartmental Collaboration
  • Performance Management
  • Operational Efficiency
  • Profit and Revenue-Generating Strategies
  • Client Needs Assessment
  • Consultative Selling Techniques
  • Pricing Strategies
  • Competitive Analysis
  • Lead Generation and Qualification
  • Marketing Strategy Development
  • Persuasive Negotiations
  • Data Integrity
  • Territory Management
  • Business Development and Planning

Languages

German
Full Professional
English
Native or Bilingual

Timeline

Enterprise Account Executive

Foothold Technology
01.2022 - Current

Account Executive

Foothold Technology
06.2018 - 12.2021

Vice President of Sales

Foothold Technology
11.2017 - 06.2018

Head of Inside Sales

Foothold Technology
11.2016 - 11.2017

Inside Sales Representative

Foothold Technology
2015 - 2016

Founder

DIY Design Mom
01.2012 - 01.2017

Assistant Treasurer, Senior Sales Executive

The Bank of New York Mellon
07.2007 - 07.2010

Account Manager

Bloomberg L.P
05.2005 - 07.2007

B.S - Marketing

Rutgers Business School
JACQUELINE L. WARD