Tableau
Joseph Lee
Category Management
Los Angeles,CA
Summary
A results-driven category management professional with over 8 years of experience in the CPG industry. Proven track record of driving category growth and increasing market share through effective data analysis, insights generation, and cross-functional collaboration. Skilled in building strong relationships with key customers and leading successful product launches.
Overview
9
9
years of professional experience
13
13
years of post-secondary education
Work History
Manager, Category Development
The Wonderful Company
Los Angeles, CA
05.2022 - Current
- Identified and reported key performance indicators to define successful category management.
- Mitigated business risk and improved customer lead times through thoughtful supplier network design.
- Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
Associate Manager, Trade Insights
The Wonderful Company
Los Angeles, CA
05.2020 - 04.2022
- Presented actionable category insights to the sales team, senior management, retail buyers, and distributor partners utilizing syndicated and panel data from IRI and 84.51° Stratum
- Created scorecards and executive summaries to track sales and profit performance by channel, division, account, and SKU for the Wonderful portfolio.
- Worked collaboratively within Sales, Marketing and Category Development teams to establish best practices for reporting, analysis, insights, and team development.
Associate Category Manager
PepsiCo
Irvine, CA
03.2019 - 05.2020
- Provided shopper and consumer insights to develop key category strategies and retailer customized sell stories
- Drove effective assortment/merchandising optimization via new item revenue projections, seasonal programs and pricing/promotion planning
- Created weekly share reports and business performance trackers for senior leadership and West Division sales force
- Developed a first-in-class rank report merging internal and syndicated scan data for less developed retailers to assess missing SKU opportunity
Sales Strategy Senior Analyst
PepsiCo
Monrovia, CA
03.2017 - 02.2019
- Supported the design of share growth strategies and execution of KPIs via scorecards and presentation material for senior leadership
- Provided periodic reporting to management for tracking business results and identifying potential risks and opportunities
- Supported the innovation pipeline and new product development for KeVita by monitoring key trends and calculating risk associated with innovation strategies
- Supported field sales team with selling objectives, sales presentations and quarterly reviews
Category Manager
Advantage Solutions
Anaheim, CA
05.2016 - 05.2017
- Developed innovative selling strategies that contributed to double-digit revenue increases for large clients
- Facilitated stronger retailer support for clients’ trade programs by showing retailers how to improve shopper loyalty and reduce leakage to other channels
- Established mutually beneficial opportunities for clients and retailers by effectively utilizing IRI, Nielsen, Spectra, POS and panel data
- Developed performance scorecards and category reviews for clients to increase and maintain distribution
- Performed promotional analyses for clients and retailers and developed new strategies for effective incremental sales
Category Analyst
Advantage Solutions
Portland, OR
06.2015 - 05.2016
- Conducted promotion, price elasticity, product assortment and opportunity gap analyses to improve brand performance and gain new distribution
- Created weekly ad hoc reports to maximize dollar sales, unit movement and store inventory
- Analyzed consumer insights data and custom market research to capitalize on emerging trends in product and flavor innovation and identified key opportunities for new product development
- Represented Home Depot manufacturers with planogram support for over two thousand stores and secured $15K in company’s incremental revenue in a two-month period
- Strategized space management for world’s first fully automated convenience store and increased company division’s incremental revenue by $70K
Leadership Development Associate
Advantage Solutions
Portland, OR
06.2014 - 06.2015
- Completed Category Management certification program and demonstrated fundamental knowledge in managing product categories customized to customer needs
- Implemented VBA training program for the Category Management department to increase analytical efficiency
Education
Data Analytics Boot Camp - Data Science
01.2019 - 08.2019
Bachelor of Science - Economics
01.2008 - 01.2012
High School Diploma -
01.2004 - 01.2012
Skills
Data Analysis
Software
JDA
Adobe Photoshop
Microsoft Office
Web database
IRI, Nielsen, SPINS, 84.51, KANTAR, Simmons, Mintel, GfK, Numerator, Technomics, TDLinx
Timeline
Manager, Category Development - The Wonderful Company
05.2022 - Current
Associate Manager, Trade Insights - The Wonderful Company
05.2020 - 04.2022
Associate Category Manager - PepsiCo
03.2019 - 05.2020
UC Irvine - Data Analytics Boot Camp, Data Science
01.2019 - 08.2019
Sales Strategy Senior Analyst - PepsiCo
03.2017 - 02.2019
Category Manager - Advantage Solutions
05.2016 - 05.2017
Category Analyst - Advantage Solutions
06.2015 - 05.2016
Leadership Development Associate - Advantage Solutions
06.2014 - 06.2015
Carnegie Mellon University - Bachelor of Science, Economics
01.2008 - 01.2012
Seoul Foreign School - High School Diploma,
01.2004 - 01.2012
Similar Profiles
ROBIN RAISZADEHROBIN RAISZADEH
Senior Project Manager at THE WONDERFUL COMPANYSenior Project Manager at THE WONDERFUL COMPANY
Alyssa AshleyAlyssa Ashley
PR Manager at The Wonderful CompanyPR Manager at The Wonderful Company
Vernon ButlerVernon Butler
System Administrator at The Wonderful CompanySystem Administrator at The Wonderful Company