Tableau
Joseph Lee
Category Management
Los Angeles,CA
Summary
A results-driven category management professional with over 8 years of experience in the CPG industry. Proven track record of driving category growth and increasing market share through effective data analysis, insights generation, and cross-functional collaboration. Skilled in building strong relationships with key customers and leading successful product launches.
Overview
9
9
years of professional experience
13
13
years of post-secondary education
Work History
Manager, Category Development
The Wonderful Company
Los Angeles, CA
05.2022 - Current
- Identified and reported key performance indicators to define successful category management.
- Mitigated business risk and improved customer lead times through thoughtful supplier network design.
- Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
Associate Manager, Trade Insights
The Wonderful Company
Los Angeles, CA
05.2020 - 04.2022
- Presented actionable category insights to the sales team, senior management, retail buyers, and distributor partners utilizing syndicated and panel data from IRI and 84.51° Stratum
- Created scorecards and executive summaries to track sales and profit performance by channel, division, account, and SKU for the Wonderful portfolio.
- Worked collaboratively within Sales, Marketing and Category Development teams to establish best practices for reporting, analysis, insights, and team development.
Associate Category Manager
PepsiCo
Irvine, CA
03.2019 - 05.2020
- Provided shopper and consumer insights to develop key category strategies and retailer customized sell stories
- Drove effective assortment/merchandising optimization via new item revenue projections, seasonal programs and pricing/promotion planning
- Created weekly share reports and business performance trackers for senior leadership and West Division sales force
- Developed a first-in-class rank report merging internal and syndicated scan data for less developed retailers to assess missing SKU opportunity
Sales Strategy Senior Analyst
PepsiCo
Monrovia, CA
03.2017 - 02.2019
- Supported the design of share growth strategies and execution of KPIs via scorecards and presentation material for senior leadership
- Provided periodic reporting to management for tracking business results and identifying potential risks and opportunities
- Supported the innovation pipeline and new product development for KeVita by monitoring key trends and calculating risk associated with innovation strategies
- Supported field sales team with selling objectives, sales presentations and quarterly reviews
Category Manager
Advantage Solutions
Anaheim, CA
05.2016 - 05.2017
- Developed innovative selling strategies that contributed to double-digit revenue increases for large clients
- Facilitated stronger retailer support for clients’ trade programs by showing retailers how to improve shopper loyalty and reduce leakage to other channels
- Established mutually beneficial opportunities for clients and retailers by effectively utilizing IRI, Nielsen, Spectra, POS and panel data
- Developed performance scorecards and category reviews for clients to increase and maintain distribution
- Performed promotional analyses for clients and retailers and developed new strategies for effective incremental sales
Category Analyst
Advantage Solutions
Portland, OR
06.2015 - 05.2016
- Conducted promotion, price elasticity, product assortment and opportunity gap analyses to improve brand performance and gain new distribution
- Created weekly ad hoc reports to maximize dollar sales, unit movement and store inventory
- Analyzed consumer insights data and custom market research to capitalize on emerging trends in product and flavor innovation and identified key opportunities for new product development
- Represented Home Depot manufacturers with planogram support for over two thousand stores and secured $15K in company’s incremental revenue in a two-month period
- Strategized space management for world’s first fully automated convenience store and increased company division’s incremental revenue by $70K
Leadership Development Associate
Advantage Solutions
Portland, OR
06.2014 - 06.2015
- Completed Category Management certification program and demonstrated fundamental knowledge in managing product categories customized to customer needs
- Implemented VBA training program for the Category Management department to increase analytical efficiency
Education
Data Analytics Boot Camp - Data Science
01.2019 - 08.2019
Bachelor of Science - Economics
01.2008 - 01.2012
High School Diploma -
01.2004 - 01.2012
Skills
Data Analysis
Insights Generation
Cross-Functional Collaboration
Customer Relationship Management
Product Launches
Software
JDA
Adobe Photoshop
Microsoft Office
Web database
IRI, Nielsen, SPINS, 84.51, KANTAR, Simmons, Mintel, GfK, Numerator, Technomics, TDLinx
Timeline
Manager, Category Development - The Wonderful Company
05.2022 - Current
Associate Manager, Trade Insights - The Wonderful Company
05.2020 - 04.2022
Associate Category Manager - PepsiCo
03.2019 - 05.2020
UC Irvine - Data Analytics Boot Camp, Data Science
01.2019 - 08.2019
Sales Strategy Senior Analyst - PepsiCo
03.2017 - 02.2019
Category Manager - Advantage Solutions
05.2016 - 05.2017
Category Analyst - Advantage Solutions
06.2015 - 05.2016
Leadership Development Associate - Advantage Solutions
06.2014 - 06.2015
Carnegie Mellon University - Bachelor of Science, Economics
01.2008 - 01.2012
Seoul Foreign School - High School Diploma,
01.2004 - 01.2012