Julia Kim
Business Strategy
Summary
Julia is a seasoned professional renowned for her adept leadership, project management, research, analytics, and client management skills. With a focus on creative marketing and visual storytelling, she plays a pivotal role in guiding CEOs and C-level executives to formulate strategic visions with impactful narratives. Julia's expertise lies in translating these visions into tangible results, leveraging her strategic foresight, technical acumen, and design thinking. She consistently drives teams towards brand excellence and operational efficiencies, all while delivering solutions grounded in real-world outcomes. Julia's proficiency in project management, meticulous research, and analytics, coupled with her ability to forge strong client relationships, uniquely positions her to deliver exceptional value to both individuals and organizations alike.
Overview
17
17
years of professional experience
Work History
STRATEGY CONSULTANT
FREELANCE
6 2007 - Current
- Lead development and implementation of innovative brand and digital marketing strategies, advising top-tier leaders on growth initiatives, and accelerating company and market expansion
- Tailor strategic planning, research methodologies, and delivery of creative and IT solutions to clients, optimizing operational efficiencies and digital modernization
- Provide strategic counsel to executive leadership on must-win pursuits, significantly increasing market share and profitability
- Transform market entry strategies through captivating visual storytelling and creative pitch presentations, capturing new segments and securing lucrative opportunities
- Curate dynamic digital and social media frameworks to optimize lead generation and sales, resulting in measurable increases in customer engagement and conversion rates, driving revenue growth.
DIRECTOR OF STRATEGIC COMMUNICATIONS
POINTE ADVISORY
04.2018 - 02.2021
- Spearheaded the development of innovative business strategies, driving a 20% increase in market share within 12 months across 35 priority clients
- Led cross-functional initiatives to streamline processes and improve efficiency, resulting in more than an 18% reduction in project completion time and a 25% increase in overall productivity
- Implemented financial modeling tools resulting in a 15% reduction in operational costs while maintaining high-quality standards, enhancing profitability and sustainability
- Collaborated with C-level to formulate and execute strategic plans aligning with organizational goals, resulting in a 10% year-over-year revenue growth and improved market positioning
- Successfully negotiated partnerships and alliances with key stakeholders, leading to improved resource utilization and expanded market reach
- Provided strategic guidance and coaching to cross-functional teams, fostering professional development, and enhancing team capabilities
- Established and directed a dynamic team of three to oversee internal and external creative services and communications, enhancing organizational effectiveness
- Headed brand strategy development in collaboration with managing partners, resulting in comprehensive roadmaps for communications, marketing, HR, business development, sales, and client experience
- Recognized for the ability to distill complex ideas into business insights that led to actionable strategies, driving measurable outcomes and sustainable results for clients
- Conceptualized and executed the parent company's brand identity, voice, and narrative, crafting a brand style guide and resources utilized by support teams across 35+ clients
- Implemented a rigorous quality control program and streamlined project management processes across key practice areas, including Health, Manufacturing & Industrials, Biotech & Pharma, and Professional Services
- Pioneered the introduction of digital services to meet the data output needs of large portfolio clients, enhancing service offerings and market competitiveness
- Identified and capitalized on strategic opportunities, driving successful outcomes across major practice areas from conception to execution
- Implemented a diverse array of applications and tools encompassing project management, data analytics, CRM, and brand asset libraries, catalyzing enhanced performance, collaboration, and organizational culture
- Resultantly, facilitated exponential growth and bolstered organizational agility
- Revolutionized business processes and workflows by migrating to cloud platforms, resulting in significant productivity gains and operational efficiencies
- Served as the primary liaison for IT systems, administering Microsoft suite, audio/visual software, databases, and document libraries, ensuring seamless operations
- Directed content development and provided creative and content direction for CEO and C-Level presentations, elevating visual storytelling and client engagement across more than 250 deliverables
- Elevated over 35 client-branded assets through enhanced data aggregation, analysis, and compelling written and visual content
- Developed proprietary methodologies across diverse industries, driving success in new pursuits including Professional Services, Biopharma & Life Sciences, Education, Agriculture, Technology, and Energy & Oil.
O-CEO CONSULTING DESIGN MANAGER
DELOITTE CONSULTING
10.2016 - 04.2018
- Orchestrated collaborative efforts with cross-functional teams to formulate distinctive value propositions and messaging strategies, positioning the organization as an industry frontrunner and driving market leadership
- Translated complex technical concepts into compelling narratives tailored to diverse audiences, fostering comprehension and alignment with strategic objectives, resulting in widespread support and endorsement from senior leadership
- Partnered closely with Deloitte's top executives, project managers, and technology leadership to conceptualize and execute differentiated messaging and visuals for high-stakes consulting pursuits, contributing to must-win projects that generated over $240M in fees
- Integrated design thinking principles and visual storytelling techniques into the proposal and oral presentation development process, enhancing the persuasiveness and impact of strategic initiatives and client engagements
- Recognized for skillfully distilling complex data and technical details to engage audiences across various levels, resulting in a 30% increase in stakeholder engagement and a 20% reduction in misunderstandings during project discussions and presentations
- Acquired in-depth knowledge of leading IT products from industry giants such as SAP, Oracle, and Microsoft, enhancing proficiency in leveraging cutting-edge technologies to drive organizational growth and innovation
- Established comprehensive data capture and analysis criteria for pursuit metrics, including revenues, win/loss rates, and effectiveness of tools and offshore full-time equivalents (FTEs), enabling data-driven decision-making and optimization of pursuit strategies
- Teamed and managed 15 client-specific user interface (UI) and user experience (UX) microsites, enhancing usability and engagement, and elevating client experience
- Implemented client experience mapping, journey mapping, and research processes for consulting pursuit teams, optimizing client engagement and satisfaction throughout the consulting lifecycle
- Collaborated closely with Deloitte Digital to implement digital experience tools and customer-centric designs, fostering innovation, and delivering enhanced digital experiences for clients and stakeholders.
PRESENTATION & EXPERIENTIAL DESIGN MANAGER
UNDER ARMOUR
08.2015 - 10.2016
- Directed a team of three in orchestrating print, experience, video, motion graphics, and external creative agency projects, overseeing presentations, events, and print design, resulting in streamlined processes and enhanced project efficiency
- Headed the development of compelling brand narratives and stories that resonated with target audiences, leading to a notable 30% increase in global brand awareness and market positioning
- Served as a key strategist in pitch development, crafting winning strategies for critical business opportunities, ultimately driving a substantial 25% revenue growth and solidifying market presence
- Expanded support services beyond the Office of the CEO, facilitating the successful execution of 75+ pitches and keynotes for top-tier executives, including CEO, CFO, CMO, CIO, CHR, and 12+ SVPs and VPs, showcasing adaptability and proactive initiative
- Innovated by establishing an internal communications access point and implementing an employee engagement survey system, fostering data-driven improvements in employee experiences for both full-time employees and talent acquisition efforts
- Managed and executed over 50 brand story events, utilizing visual storytelling, event theming, and experience design expertise to create impactful experiences, including large-scale events, driving brand recognition and customer engagement.
SENIOR GRAPHIC DESIGNER, OCEO
KPMG LLP
07.2007 - 08.2015
- Led proposal design development as a key pursuits team member, contributing to successful engagements valued at $1M-$5M+ for CEO of Advisory and C-Level leadership, showcasing expertise in pursuit management, design, and fostering client trust
- Provided crucial support to a specialized creative team by delivering digital collateral, crafting UX wireframe designs, and contributing to app development efforts, enhancing national go-to-market initiatives and enabling seamless collateral creation for HR, Audit, Tax, Advisory, and campus recruiting purposes
- Curated the design and event production for the firm's flagship event, Advisory University, spanning from 2012 to 2015
- Played a pivotal role in executing various aspects, including keynote presentations, executive workshops, environment design, digital app development, and social media integration, amplifying the event's impact and fostering attendee engagement by 15% YoY.
Education
B.S. - VISUAL COMMUNICATION DESIGN
STEVENSON UNIVERSITY
05.2006
Skills
SENIOR LEADERSHIP ENGAGEMENT
undefinedTimeline
DIRECTOR OF STRATEGIC COMMUNICATIONS
POINTE ADVISORY
04.2018 - 02.2021
O-CEO CONSULTING DESIGN MANAGER
DELOITTE CONSULTING
10.2016 - 04.2018
PRESENTATION & EXPERIENTIAL DESIGN MANAGER
UNDER ARMOUR
08.2015 - 10.2016
SENIOR GRAPHIC DESIGNER, OCEO
KPMG LLP
07.2007 - 08.2015
STRATEGY CONSULTANT
FREELANCE
6 2007 - Current
B.S. - VISUAL COMMUNICATION DESIGN
STEVENSON UNIVERSITY