Summary
Overview
Work History
Education
Work Preference
Timeline

Jeremy Yoches

Product Management and Growth leader
Oakland,CA

Summary

Product Management and Growth leader with 20+ years of experience building and leading teams using experimentation to optimize consumer experiences and deliver business outcomes in a variety of industries and verticals. Seeking a leadership role where I can apply my extensive experience and expertise building great teams and products.

Overview

25
25
years of professional experience

Work History

Head of Growth

Lendtable
04.2022 - Current
  • Lead Growth for series-A fintech startup delivering over 200% improvement in CAC in first 6 months
  • Managed strategy and execution across all acquisition channels with emphasis on Paid Search and Paid Social
  • Owned and optimized funnel from first impression to on site conversion driving 50% improvement to on site conversion through continuous funnel optimization and new feature delivery
  • Established brand guidelines informed by experimentation to identify most performant creative
  • Managed team of growth and marketing managers while mentoring product management team and acting as PM for pre-customer experience.

Director of Product Management

NerdWallet
07.2019 - 03.2022
  • Lead growth focussed teams across SEO/Organic, Performance Marketing, and CRM/email marketing channels
  • Managed 5 scrum/agile pods, establishing goals and success metrics, providing direction on roadmaps and coaching on execution
  • Delivered 40% growth in acquisition in 1 quarter after standing up new team focussed on registration
  • Established paid marketing landing page optimization team using rapid experimentation based process driving revenue per visitor gains across top 3 verticals
  • Partnered with Organic Growth team to identify strategic SEO priorities and delivered new features focussed on improving EAT and site performance improvements that resulted in the recovery of first result rank on our most valuable keywords, valued at more than $1M per month
  • CapitalOne

Sr. Manager, Product Management

Capital One
07.2017 - 07.2019
  • Managed team of 3 Product Managers working across enterprise owned properties and tools
  • Delivered $100M+ in incremental revenue through winning A/B test experiences
  • Owned and managed the capitalone.com homepage, established and utilizing experimentation based process for all experience changes to maximize revenue per visitor
  • Launched and received patent on an API to enable customer data to be utilized to deliver personalized experiences in unauthenticated spaces while managing PII and data privacy
  • Became Enterprise subject matter expert in testing, experimentation and personalization, forming a community of practice and consulting across the organization on these topics

Group Product Manager

Viator/TripAdvisor
02.2015 - 07.2017
  • Delivered $50M+ in estimated incremental annual gross bookings through winning A/B tests in the first year
  • Extended and stabilized testing capabilities across all Viator points for sale (www, mobile web, multi-language and apps) to enable insights and testing wins across all touch points
  • Managed team responsible for Revenue Optimization, and CRM technologies, leading adoption of iterative, data driven prioritization, planning and delivery methodology
  • Provided testing support for a large checkout redesign project, preventing roll out of experience that could have cost $20M loss if not detected and corrected through subsequent iteration.

Senior Product Manager

Sephora
07.2014 - 07.2015
  • Extended a partial Adobe Test and Target implementation to allow testing site wide on www and mobile
  • Scaled testing velocity to deliver 50+ tests in the first year of the program with a consistent focus on revenue per visitor
  • Partnered with the Analytics team to discover testing opportunities and provided coaching in statistical analysis of test results and funnel analysis to identify next test iterations
  • Implemented testing strategy and hypothesis backlog scoring methodology to ensure testing was always focused on highest value opportunities.

Senior Product Manager

Stella & Dot
11.2013 - 07.2014
  • Executed an average of 4 A/B tests per month using Optimizely with a focus on driving conversion and revenue optimization, lead generation, and sales support objectives
  • Delivered key features across the online properties, including contextual and personalized sales contact points, leading to 30% higher lead generation.

Sr. Product Manager

Macys.com
06.2011 - 11.2013
  • Generated millions of dollars in incremental revenue through the delivery of a product recommendation service that utilized continuous testing and optimization to measure, analyze, and iterate on the models and rules used across customer touch points
  • Established domain leadership in the area of personalized shopping experiences with a specific focus on product recommendations
  • Implemented A/B and multivariate testing capabilities to clearly understand and measure the impact of each enhancement delivered and utilized test results to inform long-term strategy and roadmap.

Product Manager

Benetech/Miradi
02.2009 - 06.2011
  • Created a strategy that focused on adoption by key organizations (World Wildlife Fund, The Nature
  • Conservancy etc.) which lead to a 400% increase in individual user subscriptions
  • Oversaw the expansion of the product into 120 countries and managed the initial translation efforts of Miradi intolanguages; implemented Pootle and other infrastructure necessary to support the ongoing efforts of translation teams.

Product Manager

Fluid
06.2007 - 11.2008
  • Lead the 0 to 1 development of Fluid Drive, a powerful e-commerce product recommendation engine that empowered merchandisers to utilize site analytics, customer browsing and purchase history, stock levels, location, and other relevant data to create rules used to feature specific products throughout their site.

Product Manager

Encore Associates/AgriWise
01.2005 - 06.2007
  • Transformed software designed for small scale UK farm management to an Enterprise class system used by some of the largest fresh produce growers and packers in the world
  • Created a new product strategy, based on extensive in-person, in-field observation and testing, to meet the needs and opportunities of large-scale US growers.

Project Manager/Product Marketing Manager

Blended Networks
05.2002 - 01.2005
  • Identified condo and apartment complexes as new market segments resulting in leads with more standardized implementations and higher profit margins than previous corporate installations.

Product Manager

Zengine
04.1999 - 04.2002
  • As the 2nd non-founding employee, I was involved in all aspects of the business from the first site launch to the IPO.

Education

Bachelor of Arts - Politics

University of California, Santa Cruz, CA
1998

Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Company Culture

Timeline

Head of Growth - Lendtable
04.2022 - Current
Director of Product Management - NerdWallet
07.2019 - 03.2022
Sr. Manager, Product Management - Capital One
07.2017 - 07.2019
Group Product Manager - Viator/TripAdvisor
02.2015 - 07.2017
Senior Product Manager - Sephora
07.2014 - 07.2015
Senior Product Manager - Stella & Dot
11.2013 - 07.2014
Sr. Product Manager - Macys.com
06.2011 - 11.2013
Product Manager - Benetech/Miradi
02.2009 - 06.2011
Product Manager - Fluid
06.2007 - 11.2008
Product Manager - Encore Associates/AgriWise
01.2005 - 06.2007
Project Manager/Product Marketing Manager - Blended Networks
05.2002 - 01.2005
Product Manager - Zengine
04.1999 - 04.2002
University of California - Bachelor of Arts, Politics

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Jeremy YochesProduct Management and Growth leader