Kacee Sims, PhD
Head Of Insights And Innovation, Nucleic Acid Delivery
Hoover,AL
Summary
Results-driven strategic thinker skilled in identifying new business opportunities, establishing long-term strategic
goals, and connecting the research market to clinical and/or commercial supply strategies. Adept at sales and marketing collaboration with a proven track record in customer relationship management and identifying market expansion opportunities. Strong communicator with the ability to translate market insights into actionable strategies with cross-functional teams.
Overview
13
13
years of professional experience
3
3
Certifications
Work History
Head of Insights and Innovation, NAD
Croda Pharma
12.2023 - Current
- Develop and implement an innovation strategy informed by market intelligence and an internal culture of ideation.
- Prioritize and execute programs to advance the innovation product portfolio through clinical development and commercialization
- Collaborate with internal teams to develop application data and training resources.
- Increase brand awareness through portfolio product positioning
- Work with cross-functional teams across multiple Croda Pharma sites to support product lifecycle management.
Global Marketing Manager – Innovation, NAD
Croda Pharma
12.2022 - 12.2023
- Collaborated with the Managing Director to map the market, analyze insights, and track competitor activities.
- Identified new opportunities for growth and expansion of the innovation pipeline.
- Led ideation and launch phases of Croda Pharma's nucleic acid delivery product portfolio.
- Managed cross-functional collaboration to drive innovation initiatives.
- Communicated progress and results to internal and external stakeholders.
Director, Marketing and Technical Services
Avanti Polar Lipids, Inc.
10.2019 - 12.2022
- Directed the planning, development, and implementation of Avanti's brand strategy for new and existing products and services.
- Communicated complex scientific material effectively to drive the creation of high-quality scientific publications, including abstracts, company presentations, website/digital content, and marketing materials.
- Focused on brand familiarity, consistency, and product understanding through innovative digital and traditional marketing strategies.
- Engaged key opinion leaders and prospective customers using data-driven analysis of marketing strategies, competitive landscape, and consumer trends.
- Represented Avanti at national and international scientific conferences/trade shows to cultivate business contacts, provide product education, and manage relationships with key opinion leaders.
- Identified opportunities for technology transfer and commercialization.
- Led the Technical Services team as the primary contact for worldwide customer technical inquiries regarding Avanti's products and services.
- Leveraged customer feedback to collaborate with scientific staff and support new product development.
Alliance Manager
Avanti Polar Lipids, Inc.
09.2017 - 12.2022
- Served as primary point of contact for Avanti's Global Alliance Partnership with MilliporeSigma.
- Coordinated alliance activities, facilitated communication, and ensured decision-making processes were effective.
- Managed processes for smooth introduction of new products and data exchange.
- Oversaw brand management to monitor internal and external perceptions of the alliance.
- Led change management efforts to anticipate and navigate transitions effectively.
Technical Marketing Specialist
Avanti Polar Lipids, Inc.
10.2016 - 10.2019
- Promoted Avanti through all facets of marketing and provided technical support to domestic and international customers.
- Ensured accuracy, clarity, and compliance with branding for technical documents, product literature, and advertisements (digital and print).
- Maintained and updated Avanti's external website, including product webpages, references, and technical content.
- Interacted with customers via email and phone to address specific technical inquiries.
- Executed and coordinated outbound marketing and technical support materials, including tutorials, videos, and newsletters.
- Managed and updated the customer contact database.
- Represented Avanti at national and international scientific conferences, engaging with leading scientists and key opinion leaders.
Project Manager, Lipidomics
Avanti Polar Lipids, Inc.
01.2012 - 10.2016
- Led the launch of new product lines within Avanti's Lipidomics Division from conception to catalog.
- Developed packaging and marketing materials to support product introduction.
- Managed and reported project budgets to ensure financial oversight.
- Monitored product stability to maintain quality and compliance.
Education
Ph.D. - Biochemistry
Georgia Institute of Technology
Atlanta, GA 08.2005 - 2011.12
Bachelor of Science - Chemistry
Jacksonville State University
Jacksonville, AL 08.2001 - 2005.05
Skills
- Leverages market insights to drive strategy development and foster innovation
- Adaptable multitasker with attention to detail
- Organized, self-motivated, and independent problem solver
- Integrity-driven with a customer focus
- Strong written and verbal communication; skilled presenter
- Simplifies complex concepts for non-experts
Certification
Graduate of the Junior League of Birmingham Leadership Institute
Timeline
Head of Insights and Innovation, NAD
Croda Pharma
12.2023 - Current
Global Marketing Manager – Innovation, NAD
Croda Pharma
12.2022 - 12.2023
Croda International Accelerated Leadership Program
09-2022
Director, Marketing and Technical Services
Avanti Polar Lipids, Inc.
10.2019 - 12.2022
Graduate of the Junior League of Birmingham Leadership Institute
01-2018
Graduate of the Junior League of Birmingham's JLBeConnected Mentoring Program
01-2018
Alliance Manager
Avanti Polar Lipids, Inc.
09.2017 - 12.2022
Technical Marketing Specialist
Avanti Polar Lipids, Inc.
10.2016 - 10.2019
Project Manager, Lipidomics
Avanti Polar Lipids, Inc.
01.2012 - 10.2016
Ph.D. - Biochemistry
Georgia Institute of Technology
08.2005 - 2011.12
Bachelor of Science - Chemistry
Jacksonville State University
08.2001 - 2005.05
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