Kacey Cielecki
Hoboken,NJ
Summary
Dynamic communications professional with extensive experience working in the Influencer, Public Relations and Social Media marketing industries. Committed with demonstrated success in creative campaign strategy and client and influencer relations. Ambitious and dedicated leader with experience training and mentoring new team members.
Overview
3
3
years of professional experience
Work History
Senior Account Executive
RVD Communications
02.2022 - Current
- Established influencer relationships across Lifestyle, Culinary, Fashion, Health and Wellness industries, interfacing with managers and collaborating to achieve campaign results
- Analyzed and confirmed up to 30 prospective influencer partners per month to meet client goals that included audience engagement, informative content, conversions, and UGC repurposing
- Secured upwards of 100 earned social placements for one client within 3 months, effectively presenting brand offerings while maximizing social impressions across multiple platforms
- Developed campaign strategies to meet client goals, generating affinity for both NYC hospitality properties and DTC clients across sexual wellness, lifestyle, and food industries
- Lead up to 2 client accounts simultaneously, managing colleagues to reach concrete client goals
- Negotiated with prospective paid influencer partners to maximize partnerships and maintain client budgets, reserving up to $9000 of budget while securing multi-deliverable partnerships.
- Maintained and organized campaign reporting, monitored impressions and metrics and presented results to clients.
- Researched emerging social trends, and applications, presenting them to clients and internal team to enhance partnerships and strategy.
Marketing Manager
The Promotion Factory
02.2021 - 02.2022
- Managed Instagram, Facebook, and Twitter accounts for 5 clients at one time.
- Curated content calendars for 2 social platforms per 5 clients each month, including copy, hashtag and imagery.
- Pitched and achieved client press placements for key industry aligned outlets including Forbes, Spy.com, and others.
- Drafted and disseminated up to 2 press releases per week including client brand messaging leveraging collateral materials.
- Curated media lists for active pitching across all clients for trade and consumer media outlets.
- Pulled brand-aligned lists of up to 30 influencers for client review and coordinated influencer outreach for up to 4 clients at one time.
- Managed and met with influencers to secure up to 10 paid partnerships per month working under concrete brand budget.
Marketing Manager
Subtl Beauty
10.2020 - 02.2021
- Managed brand Instagram, Facebook, TikTok, and Youtube channels, directing community management and content creation.
- Led email marketing management, designing and creating assets for up to 4 emails per week for product launches and promotion
- Analyzed and managed segmentation for marketing emails coordinating dissemination to brand-established customer base.
- Managed up to 5 established influencer affiliates at one time, assigning content creation leveraging brand collateral, and explaining campaign goals.
- Created digital imagery using Canva and brand assets to create content for email and social marketing.
Education
Bachelor of Arts - Communications
Rutgers, The State University of New Jersey
New Brunswick, NJ05.2020
Skills
- Influencer Networking
- Digital Marketing
- Mighty Scout
- Metrics Reporting
- Influencer Industry Knowledge
- Budget Management
- Campaign Pitching
- Staff Management
- Social Media Trend Analysis
- Content Strategy
Timeline
Senior Account Executive
RVD Communications
02.2022 - Current
Marketing Manager
The Promotion Factory
02.2021 - 02.2022
Marketing Manager
Subtl Beauty
10.2020 - 02.2021
Bachelor of Arts - Communications
Rutgers, The State University of New Jersey
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