Kacie Hammonds
Summary
Experienced marketing professional specializing in brand strategy and community engagement. Successfully doubled sales through targeted communication strategies and community initiatives. Skilled in developing content that resonates with diverse audiences and enhances brand visibility.
Overview
10
10
years of professional experience
Work History
Marketing Lead
Granite REIT
Dallas, TX
05.2022 - Current
- Lead the transformation of community engagement initiatives into strategic business development plans
- Develop brand messaging that enhances public relations and drives customer interaction
- Create and implement written, visual, and video content assets that support and expand marketing objectives
- Manage multiple multi-channel campaigns, utilizing feedback and data analysis to improve outreach effectiveness
- Collaborate with cross-functional teams to optimize marketing strategies aligned with organizational goals
- Utilize various software and tools to troubleshoot complex problems, implement solutions, and streamline processes
Content Creator & Business Owner
@kacieshorses
Dallas, Texas
01.2021 - 05.2022
- Established a thriving online community of equestrian enthusiasts, generating over 5 million views on TikTok in 6 months
- Developed cross-platform campaigns tailored to diverse audience interests through audience analysis and creative storytelling
- Built community through in-person and online events, partnering with local organizations and creators to promote equestrian health and sustainability
- Analyzed emerging trends to remain current in fast-paced content landscape
Executive Assistant | House Management Team Lead
Renegade Swish
Fort Worth, Texas
04.2019 - 12.2020
- Developed multi-layered social responsibility program, identifying and implementing optimization opportunities for enhanced community engagement
- Managed travel and events, fostering strong relationships while ensuring alignment with organizational objectives and seamless execution
- Collaborated across teams to implement operational improvements, adapting strategies to meet evolving organizational needs
Marketing & Merchandising Manager
Claire's Stores
Dallas, TX
12.2018 - 04.2019
- Doubled sales performance across 70+ partner stores by leveraging customer insights and implementing tailored marketing and merchandising strategies
- Designed and executed community-driven marketing initiatives, enhancing customer experience and brand loyalty
- Collaborated with cross-functional teams and suppliers to align promotional campaigns with product availability, enhancing overall marketing effectiveness
- Executed market research surveys to gather insights on customer satisfaction and preferences, informing future marketing strategies
Marketing Coordinator
The Bear Mountain
Waco, TX
01.2017 - 07.2018
- Created and distributed marketing campaigns, including development of promotional materials, to promote outdoor products and seasonal sales
- Managed social media channels and email marketing campaigns to engage customers and boost brand awareness
- Organized events and workshops to enhance community involvement in outdoor activities
- Analyzed customer feedback to refine marketing strategies and improve outreach
Education
Digital Marketing -
HubSpot Academy
01-2024
BS - Marketing & Minor in Business
Baylor University
Waco, TX05-2018
Skills
- Digital Marketing Strategies
- Community Engagement & Outreach
- Content Creation & Storytelling
- Visual Design Tools (Adobe Creative Suite, Canva)
- AI and Digital Management Tools (GPT/Claude, Notebook LM, Notion)
- Data Tracking & Analysis Tools (Google & Microsoft Office Suite)
- Project Management (Asana, Mondaycom, Trello)
Philanthropy Advocacy
- Community Garden Manager, Elmwood Farm | 2024 - Present
- Food Rescue Program Advisor, 4DWN | 2024
- Marketing and Event Planner, Bonton Farms | 2023
Timeline
Marketing Lead
Granite REIT
05.2022 - Current
Content Creator & Business Owner
@kacieshorses
01.2021 - 05.2022
Executive Assistant | House Management Team Lead
Renegade Swish
04.2019 - 12.2020
Marketing & Merchandising Manager
Claire's Stores
12.2018 - 04.2019
Marketing Coordinator
The Bear Mountain
01.2017 - 07.2018
Digital Marketing -
HubSpot Academy
BS - Marketing & Minor in Business
Baylor University