Kacie Lawman
Germantown,TN
Summary
An adaptive, detail-oriented team player with 13+ years of experience in marketing, fundraising and project management. Specializes in operationalizing strategy through strong communication and project management skills, generating more than $200 million dollars annually in marketing campaign revenue. Commits to team vision and finding solutions that drive success for internal and external partners.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Sr. Advisor, Campaign Operations
ALSAC/St. Jude Children's Research Hospital
2021.01 - Current
- Serves as expert lead in developing and implementing strategic marketing initiatives related to corporate fundraising campaigns and programs such as St
- Jude Thanks and Giving , Childhood Cancer Awareness Month, spring and partner proprietary campaigns, generating more than $200 million annually
- Works closely with account managers and key stakeholders to develop, support, and implement a comprehensive, strategic/integrated approach to corporate campaigns and programs
- Collaborates with key internal and external stakeholders and works across the enterprise as a subject matter expert for corporate partnership and cause marketing campaigns
- Serves as a project manager ensuring production quality under deadline pressure while making recommendations, initiating work, and follows through on projects
- Oversees day-to-day internal communications regarding project status and communicates to internal stakeholders, including leadership
- Identifies, delegates, communicates, and activates timelines and plans for corporate campaigns
- Establishes program milestones, sets critical deadlines, activates plans, and reports on progress
- Recognize and connect current corporate partner and cause marketing trends to develop and integrate across all channels for campaign optimization
- Oversees the process of submitting legal documentation and the collateral review process for all campaigns and programs
- Improve business processes to increase efficiency and results.
Liaison, Campaign Operations, Corporate
ALSAC/St. Jude Children's Research Hospital
2016.08 - 2021.01
- Develop and implement strategic marketing initiatives related to corporate fundraising campaigns and programs such as St
- Jude Thanks and Giving , Childhood Cancer Awareness Month, spring and partner proprietary campaigns, generating more than $200 million annually
- Worked with teams across organization to develop and deliver campaign and marketing solutions for more than 70 national corporate partner brands
- Developed and managed strong relationships with key stakeholders across ALSAC to prioritize and organize work through strong communication and project management skills
- Identified campaign milestones, metrics and insights and report progress to key stakeholders and leadership through campaign overview presentations and recaps
- Recognized and connected current corporate partner and cause marketing trends to develop and integrate across all channels for campaign optimization
- Improved business processes to increase efficiency and results
- Managed corporate partner collateral review process for more than 100 corporate partner and prospect brands, working closely with senior leadership to ensure brand and legal compliance and with cross-functional team to ensure business objectives for partners are met.
Senior Specialist, Gift Planning
ALSAC/St. Jude Children's Research Hospital
2015.11 - 2016.08
- Developed and managed more than 20 major business initiatives for major giving annually that included: lead generation and development, cultivation and fundraising tactics and daily execution and implementation of these strategies
- Managed production processes that included research, execution and data analysis; served as end-to-end project expert, from planning to measurement
- Developed strategic campaign recommendations while adapting and remaining flexible to outside variables.
Specialist, Gift Planning
ALSAC/St. Jude Children's Research Hospital
2014.08 - 2015.11
- Managed relationships with team of major gift staff and delivered strategic cultivation services in support of donor-facing fundraising efforts
- Developed strategies and plans for large-scale annual donor events and naming opportunities through cross-functional teams
- Collaborated with cross-functional teams to develop materials and messaging for capital campaigns and events.
Representative, Gift Planning
ALSAC/St. Jude Children's Research Hospital
2013.12 - 2014.08
- Provided monthly and quarterly production numbers for major gift teams
- Prepared and delivered training to Gift Planning teams as organization made database shift to Blackbaud.
Account Coordinator
Inferno
2012.07 - 2013.12
- Managed portfolio of client accounts such as FedEx St
- Jude Classic, Campbell Clinic Orthopaedics, Woodland Presbyterian School, and Tipton-Rosemark Academy
- Prepared project budgets and estimates, project development timelines and schedules for clients.
Marketing Coordinator
FedEx St. Jude Classic
2011.01 - 2012.07
- Managed relationship and led efforts with advertising and marketing agencies to envision event re-brand and implement efforts
- Led effort to re-brand and launch company website.
Education
BBA - Marketing
Mississippi State University
Starkville, MS 2006.08 - 2010.05
Skills
- Project Management
- Campaign planning + implementation
- Corporate fundraising and cause marketing
- Process improvement
- Problem solving
- Systems and software (Microsoft 365, Smartsheet, Confluence, JIRA, Workamajig, Blackbaud Donor Management System)
Timeline
Sr. Advisor, Campaign Operations
ALSAC/St. Jude Children's Research Hospital
2021.01 - Current
Liaison, Campaign Operations, Corporate
ALSAC/St. Jude Children's Research Hospital
2016.08 - 2021.01
Senior Specialist, Gift Planning
ALSAC/St. Jude Children's Research Hospital
2015.11 - 2016.08
Specialist, Gift Planning
ALSAC/St. Jude Children's Research Hospital
2014.08 - 2015.11
Representative, Gift Planning
ALSAC/St. Jude Children's Research Hospital
2013.12 - 2014.08
Account Coordinator
Inferno
2012.07 - 2013.12
Marketing Coordinator
FedEx St. Jude Classic
2011.01 - 2012.07
BBA - Marketing
Mississippi State University
2006.08 - 2010.05
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