Summary
Overview
Work History
Education
Skills
Projects
Achievements
Languages
Timeline
Generic

Kacy Rodriguez

Lodi,CA

Summary

Results-driven marketing leader with 15+ years of experience specializing in growth, ecommerce, and digital strategies. Skilled in crafting data-driven approaches that increase revenue, maximize returns, and improve brand visibility. Demonstrated expertise in executing full-funnel digital campaigns, email marketing, social media plans, and performance analysis, consistently driving significant growth and conversion across digital and omnichannel platforms.

Overview

16
16
years of professional experience

Work History

ECommerce Growth Marketing Manager

Zinus Inc
01.2023 - Current
  • Achieved substantial (85%) year-over-year growth in online sales, implementing targeted marketing campaigns and refining e-commerce strategy.
  • Conducted market trend analysis and consumer behavior studies to refine targeting strategies and inform strategic decision-making.
  • Devised innovative omnichannel media-mix strategy, optimizing $8MM campaign budget across marketplaces, resulting in decreased CPC, higher AOV and increased conversion rate.
  • Led team of performance marketing and merchandising specialists to deliver high-converting tactics to increase ROI by 45% across multiple channels.

Principal Digital Experience & ECommerce Strategist

Bridgetown Ideation
12.2019 - 12.2022
  • Developed data-driven marketing campaigns, enhancing customer acquisition and retention to increase client revenue by 15-85% YoY.
  • Conducted thorough competitor analysis and data-driven research to identify opportunities for differentiation and market positioning and to enable informed decision-making across all levels of organization.
  • Led website redesign & digital marketing campaign strategy to increase monthly DTC sales by 70% in first 3 mos. post-launch
  • Key Clients include: Travel Portland, Restorative Botanicals, My Vice Food & Spirits, Kalvin Panther Designs.

Sr. Digital Marketing & ECommerce Manager

Fishpeople Inc.
07.2018 - 12.2019
  • Directed online retail growth strategies, DTC lifecycle, email marketing, paid social, paid search, and RMN campaign optimization (Amazon, Walmart).
  • Analyzed web analytics data to identify trends, uncovering opportunities for growth, and creating plans to boost online conversions by 45% and in-store activations by 30%.
  • Spearheaded new channel launch plans, integrating full-funnel marketing strategy and test-and-learn schedule to surpass annual sales forecast by 250% in the first year post-launch.

Sr. Digital Marketing & ECommerce Lead

Kohler Company | ANN SACKS Tile & Stone
03.2015 - 04.2018
  • Increased website traffic (25%) and online conversions (15%) by implementing effective customer acquisition and retention strategies.
  • Analyzed web analytics data to identify opportunities for improving website performance and user experience.
  • Boosted social media engagement (450%) through the creation of tailored content and targeted marketing campaigns.
  • Incorporated user-generated content into digital marketing efforts, fostering a sense of community among customers and encouraging brand loyalty.

Account Director

Adpearance Inc.
12.2013 - 03.2015
  • Developed innovative marketing strategies for 30+ clients, enhancing client campaign performance and engagement and delivering measurable increase of KPIs.
  • Led cross-functional teams to execute integrated marketing initiatives, ensuring seamless communication and alignment of business objectives.
  • Doubled account portfolio in first 6 months. Work portfolio includes Chrysler/Jeep/Dodge/Ram, Pape Kenworth, Fetch Eyewear, Alima Pure Cosmetics, Aromatics International.

Communications & Marketing Director

Health Education Council
12.2009 - 12.2013
  • Drove strategic communications, driving brand visibility and stakeholder engagement.
  • Implemented innovative campaigns that significantly amplified Health Education Council's impact and increasing donations by 60% YoY.
  • Boosted audience engagement through the creation of compelling content for various communication channels.

Global Education Coordinator

Volcano Corporation
02.2009 - 07.2009
  • Coordinated 12+ yearly global education events, fostering cross-organizational partnerships and enhancing cross-organizational learning experiences for diverse customer groups.
  • Implemented continuous improvement initiatives based on attendee feedback, refining course content for optimal learning outcomes.

Education

Master of Arts - Communication

Purdue University-Main Campus
West Lafayette, IN
08.2008

Bachelor of Arts - Communication

Pepperdine University
Malibu, CA
04.2006

Skills

  • Digital Marketing
  • E-Commerce
  • Conversion Optimization
  • Paid Advertising
  • Acquisition, Retention & Lifecycle Marketing
  • Data Analysis
  • Team Leadership
  • Social Media Marketing
  • CRM Management
  • Creative Direction
  • Strategic Planning
  • Budget Management

Projects

Digital Marketing Instructor | UC Berkeley Extension (2023-2024) NXT 8.0 | Kohler Signature Leadership Program for Emerging Leaders ( Kohler Company) Published Work: The Construction of Health Beliefs within a Mexican American Community: A Culture-Centered Approach to Understanding Diabetes through Minority Voices ( Proquest Dissertations & Theses)

Achievements

  • Digital Marketing Instructor - UC Berkeley Extension (2023-2024)
  • NXT - Kohler Signature Leadership Program for Emerging Leaders - Kohler Company (2017-2018)
  • Published Work: The Construction of Health Beliefs within a Mexican American Community: A Culture-Centered Approach to Understanding Diabetes through Minority Voices - Proquest Dissertations & Theses (2012)

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

ECommerce Growth Marketing Manager

Zinus Inc
01.2023 - Current

Principal Digital Experience & ECommerce Strategist

Bridgetown Ideation
12.2019 - 12.2022

Sr. Digital Marketing & ECommerce Manager

Fishpeople Inc.
07.2018 - 12.2019

Sr. Digital Marketing & ECommerce Lead

Kohler Company | ANN SACKS Tile & Stone
03.2015 - 04.2018

Account Director

Adpearance Inc.
12.2013 - 03.2015

Communications & Marketing Director

Health Education Council
12.2009 - 12.2013

Global Education Coordinator

Volcano Corporation
02.2009 - 07.2009

Master of Arts - Communication

Purdue University-Main Campus

Bachelor of Arts - Communication

Pepperdine University

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Kacy Rodriguez