Summary
Overview
Work History
Education
Skills
Certification
Software
Websites
Career Experience
Work Preference
Timeline
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Kacy Frickel

Kacy Frickel

Bakersfield,CA

Summary

Professional with experience in technical writing, content development, and collaboration within civil infrastructure and construction projects. Skilled in gathering and synthesizing technical information from subject matter experts (SMEs), engineers, and project teams to create clear, concise, and accurate documentation. Proficient in writing and formatting technical proposals, reports, and other project-related materials, ensuring compliance with project requirements and request for proposal (RFP) specifications. Experienced in utilizing data and industry insights to produce well-organized and accessible content. Strong collaborator with a focus on supporting cross-functional teams, managing documentation, and ensuring high-quality output aligned with organizational goals.

Overview

4
4
years of professional experience

Work History

Technical Writer/Proposal Coordinator

Flatiron Dragados Constructors Inc.
08.2023 - 05.2025
  • Collaborated with pursuit team members including joint venture partners, designers, and subcontractors to develop high-quality proposals.
  • Interviewed SMEs, estimators, and engineers to gather technical information and craft clear, concise narratives.
  • Wrote, edited, and proofread proposal materials, ensuring consistency with the Proposal Department Style Guide and compliance with RFP requirements.
  • Analyzed and refined content related to design, construction methodologies, and project execution strategies.
  • Managed and updated key business development resources, including resumes, project descriptions, and pursuit databases.
  • Oversaw document production and formatting to ensure proposal submissions met quality and compliance standards.
  • Tracked, compiled, and finalized critical pursuit information, ensuring timely and accurate proposal submissions.

Marketing Operations Specialist

Race Communications
01.2022 - 01.2023
  • Collaborated with cross-functional teams, including product marketing, to develop and execute targeted marketing initiatives aimed at increasing brand visibility and customer acquisition.
  • Conducted extensive industry research and gathered insights to inform decision-making, translating complex data into clear and actionable strategies.
  • Fostered and maintained strong relationships with key suppliers, vendors, and industry peers, ensuring effective partnerships that enhanced business outcomes.
  • Compiled and edited marketing materials, producing clear, concise reports and presentations that communicated complex findings to both technical and non-technical audiences.
  • Implemented data-driven strategies to improve customer engagement and satisfaction, using performance metrics and analysis to guide decisions.
  • Conducted qualitative interviews with customers, gathering key information to inform development of targeted, customer-centric marketing strategies.
  • Developed and tracked key performance indicators such as website traffic, engagement metrics, and social media analytics, providing comprehensive performance reports that informed future campaign strategies.

Senior Sales Enablement Associate

Jones Lang LaSalle Incorporated (JLL)
01.2022 - 12.2022
  • Collaborated with sales teams to create customized pitches, proposals, and client presentations, aligning content with client needs and company objectives.
  • Developed and edited high-quality sales materials, ensuring clarity and consistency in messaging.
  • Led coordination of proposal processes, including scheduling meetings, drafting content, and facilitating reviews, ensuring timely and accurate submissions.
  • Utilized client insights and past engagement data to inform proposal strategies, enhancing effectiveness of sales communications.
  • Maintained and analyzed data related to new business pursuits, generating insights to refine sales strategies and improve proposal quality.
  • Engaged with various service lines within JLL to identify cross-selling opportunities, ensuring comprehensive and cohesive proposal content.
  • Proficient in using InDesign to design and format proposal documents and presentations, ensuring visually appealing and professional final outputs.

Marketing Specialist

Cushman & Wakefield Pacific
01.2021 - 12.2021
  • Led marketing projects from start to finish, working with cross-functional teams to define objectives, gather data, and produce tailored marketing materials.
  • Developed comprehensive marketing documents, including offering memorandums and pitch decks, ensuring alignment with client needs and company standards.
  • Analyzed marketing performance using Google Analytics, refining strategies to improve client targeting and increase engagement.
  • Collaborated with analysts and sales teams to convert complex data into clear, visually engaging content.
  • Produced, edited, and formatted marketing collateral using InDesign, ensuring consistency and adherence to brand guidelines.
  • Managed multiple projects simultaneously, meeting deadlines and ensuring high-quality output while optimizing resources and team efforts.

Education

Bachelor of Arts - English, Writing, Rhetoric, Technical Communications (WRTC)

Boise State University
Boise

Skills

  • Market Research & Analysis: Conducted in-depth market research and competitive analysis to inform the creation of technical content, ensuring relevance and alignment with project specifications and client needs
  • Content Development & Analysis: Translated complex technical and project data into clear, concise, and accessible content for proposals, reports, and client-facing materials This included working with SMEs to ensure technical accuracy
  • Data-Driven Decision Making: Applied insights from various data sources, including analytics and feedback, to refine proposal content and project documentation, ensuring effectiveness and clarity in technical communications
  • Cross-Functional Collaboration: Collaborated closely with project teams, engineers, SMEs, and other stakeholders to gather technical information, ensuring that all documentation aligns with project goals, deadlines, and RFP requirements
  • Proposal and Documentation Development: Developed, edited, and proofread various documents, including proposals, project descriptions, and technical reports, ensuring consistency, clarity, and adherence to internal and external standards
  • Client Relationship Management: Maintained strong working relationships with internal teams and external clients, ensuring delivery of high-quality, on-time technical documentation that met client specifications and expectations
  • Project Coordination: Managed multiple proposal and documentation projects simultaneously, ensuring timely delivery and compliance with project guidelines, while tracking milestones and coordinating with key stakeholders
  • Technical Content Optimization: Continuously optimized technical content for clarity, accuracy, and readability, ensuring that it was accessible to both technical and non-technical audiences

Certification

  • Microsoft Office Specialist Certification
  • Content Strategy for Professionals: Engaging Audiences Certification – Coursera
  • Adobe Certified Expert in InDesign

Software

Indesign

Adobe CC

Illustrator

Photoshop

Microsoft Office Suite

SharePoint

Adobe Pro

Outlook

Microsoft Word

Career Experience

Technical Writer/Proposal Coordinator

Flatiron Dragados Constructors Inc.

Chino, CA (Remote) | 08/2023 - 05/2025

In the role of Technical Writer/Proposal Coordinator at Flatiron Dragados Constructors Inc., the responsibilities include collaborating with joint venture partners, designers, and subcontractors to develop precise and comprehensive proposals. The role involves gathering technical details from SMEs, estimators, and engineers to create clear and effective narratives that convey complex project information and execution plans. Another key responsibility is managing business development resources, including ensuring that all proposal materials comply with RFP requirements. This position also requires maintaining high standards of quality and ensuring timely production and submission of documents that meet both internal and external expectations.

Marketing Operations Specialist
Race Communications
Tehachapi, CA (Remote) | 01/2022 - 12/2023

In the role of Marketing Operations Specialist at Race Communications, the primary responsibility was to develop and execute marketing strategies aimed at increasing brand visibility and customer acquisition. This involved collaborating with the product marketing team and utilizing industry research to inform marketing decisions. The role required fostering relationships with suppliers, vendors, and industry peers to strengthen business partnerships. Data-driven insights were applied to improve customer engagement, with comprehensive reports generated to track performance against key metrics such as website traffic, social media engagement, and campaign effectiveness. Regular qualitative interviews were conducted with customers to gain insights that shaped customer-centric marketing strategies.

Senior Sales Enablement Associate
JLL
Irvine, CA | 01/2022 - 12/2022

As a Senior Sales Enablement Associate at JLL, the role involved working with sales teams to create and refine sales materials, ensuring the content was aligned with client needs and company goals. Responsibilities included managing the proposal process from initial content creation to final submission, ensuring the documents were accurate and aligned with the brand guidelines. Close collaboration with internal teams provided insights that helped improve the effectiveness of sales communications and optimized proposal strategies. The position also required utilizing data from previous client engagements to inform future sales strategies and enhance the overall proposal quality. InDesign was used to design and format all sales materials to ensure a polished, professional appearance.

Marketing Specialist
Cushman & Wakefield Pacific
Boise, ID | 01/2021 - 12/2021

As a Marketing Specialist at Cushman & Wakefield Pacific, the role involved leading various marketing projects from concept to completion. Responsibilities included collaborating with cross-functional teams to gather data and produce targeted marketing materials. The role required the use of analytics tools such as Google Analytics to assess campaign performance and refine strategies to increase customer engagement. Key deliverables included creating offering memorandums and pitch decks, ensuring alignment with both client requirements and brand guidelines. Marketing materials were produced using InDesign to maintain visual consistency and high-quality output across all collateral. Time management skills were essential as multiple projects were handled simultaneously, consistently meeting deadlines.

Work Preference

Work Type

Full Time

Work Location

Remote

Important To Me

Company CultureCareer advancementWork-life balanceWork from home optionPaid time offHealthcare benefitsPaid sick leave401k matchPersonal development programsFlexible work hours

Timeline

Technical Writer/Proposal Coordinator

Flatiron Dragados Constructors Inc.
08.2023 - 05.2025

Marketing Operations Specialist

Race Communications
01.2022 - 01.2023

Senior Sales Enablement Associate

Jones Lang LaSalle Incorporated (JLL)
01.2022 - 12.2022

Marketing Specialist

Cushman & Wakefield Pacific
01.2021 - 12.2021

Bachelor of Arts - English, Writing, Rhetoric, Technical Communications (WRTC)

Boise State University
Kacy Frickel