Kade Matheis
Indianapolis,US
Summary
Dynamic and results-driven video and social marketing professional that is skilled at leveraging storytelling techniques and visual strategies to craft impactful marketing campaigns across numerous platforms. Proficient in analyzing audience insights, optimizing content for maximum reach, and adapting strategies to meet evolving trends. Proven ability to manage projects from concept to execution, ensuring alignment with brand goals and delivering measurable results.
Overview
4
4
years of professional experience
Work History
Video Marketing Intern
Peterman Brothers
05.2024 - 08.2024
- Crafted and scripted a dynamic commercial with a captivating punch line, effectively aligning with brand values and enhancing audience engagement, resulting in a boost in viewer interest and a notable increase in product inquiries.
- Advanced videography skills by creating compelling and strategic shots that enhanced visual storytelling, resulting in more engaging content and an increase in viewer engagement across digital platforms.
- Enhanced problem-solving and self-initiative by researching and implementing efficient methods for task execution, leading to improved time management and a reduction in project completion time.
- Increased adaptability and flexibility by effectively managing event shifts and adhering to strict video deadlines, ensuring smooth operations and timely delivery of high-quality content under pressure.
- Represented the company at fairs and parades with a memorable and engaging presence, enhancing brand visibility and fostering positive community relationships, which contributed to an increase in brand recognition.
- Enhanced event management skills by efficiently preparing vehicles and bins with essential supplies, ensuring seamless event execution and contributing to an improvement in on-site readiness and organization.
- Generated significant revenue by scheduling six high-potential appointments, each with the potential to translate into thousands of dollars in sales, driving substantial financial growth for the company.
Social Media Intern
Barstool Sports
01.2024 - 05.2024
- Created appealing and engaging content that seamlessly aligned with the company's brand and values, resulting in an increase in audience engagement and a stronger brand presence across social media platforms.
- Stayed current with news and events to produce relevant content that resonated with the viewing audience, boosting engagement by ensuring the brand remained timely and relatable.
- Expanded social media reach and brand awareness by actively engaging with other Barstool Sports accounts, resulting in an increase in followers and a significant boost in page interactions.
- Boosted social media visibility and algorithm ranking by consistently creating and posting engaging content daily.
- Developed and posted content on NCAA March Madness matchups, rapidly increasing followers from 60 to 300 in two days and generating a 55,400% spike in views on a single post, which also saw a dramatic rise in comments, shares, and likes.
- Enhanced problem-solving and strategic planning skills by analyzing post analytics to identify trends and optimize future content strategies.
Digital Content Creator and Grounds Crew
Maple Creek Golf Course and Country Club
05.2020 - 05.2024
- Developed targeted content for golf enthusiasts by analyzing their behaviors and interests on social media, effectively promoting the golf course.
- Created trendy time-lapse videos to enhance view time and increase awareness of the golf course on social media platforms, resulting in a boost in video views and a significant rise in overall brand visibility.
- Improved grounds crew engagement by actively addressing member comments and gathering insights on potential areas for enhancement, leading to an increase in member satisfaction and more targeted improvements to the golf course.
- Enhanced member recognition and appreciation by producing a specialized video that showcased individual skills and interests, leading to an increase in positive feedback and engagement.
- Negotiated with the Head of Operations to align personal content messaging, target audience, and social media goals, resulting in a cohesive strategy that increased follower engagement and improved content effectiveness.
Education
Bachelor of Science in Business - Marketing
Indiana University, Kelley School of Business
Indianapolis, IN12.2023
Skills
- Teamwork and Collaboration
- Problem-Solving
- Creativity and Innovation
- Excellent Communication
- Multitasking
- Attention to Detail
- Initiative
- Brand Development
- Adaptability
- Social Media
Timeline
Video Marketing Intern
Peterman Brothers
05.2024 - 08.2024
Social Media Intern
Barstool Sports
01.2024 - 05.2024
Digital Content Creator and Grounds Crew
Maple Creek Golf Course and Country Club
05.2020 - 05.2024
Bachelor of Science in Business - Marketing
Indiana University, Kelley School of Business
Similar Profiles
Braxton RaventosBraxton Raventos
Sales Consultant at Peterman BrothersSales Consultant at Peterman Brothers
Maximus DenneyMaximus Denney
HVAC Service Technician at Peterman BrothersHVAC Service Technician at Peterman Brothers
Dakota WoodcoxDakota Woodcox
Sewer Sales at Peterman BrothersSewer Sales at Peterman Brothers