Kaden Headington

Marketing Coordination

• Implemented a college NIL program involving over 200 athletes and greek life.
• Led sampling activations in partnership with Coachella, Dodger Stadium, Street League Skateboarding, Box Haus, and Onyx Athletica.
• Boosted eCommerce traffic through effective execution of email and SMS marketing initiatives.
• Composed a weekly social media calendar and posts, contributing to Accelerator's growth on TikTok and Instagram.
• Oversaw influencer and affiliate marketing strategies on social media.
• Helped facilitate multiple production shoots in collaboration with Accelerator partners, overseeing the entire process from pre-production planning to post-production review.

Product Management

• Worked alongside Operations Management to optimize product procurement and distribution, ensuring delivery to partners, national sales teams, and potential retailers.
• Managed all customer service inquiries through e-commerce channels.
• Implemented strategies to improve response times and streamline communication, resulting in increased customer loyalty and positive feedback.
• Aligned efforts of cross-functional teams to deliver on-schedule and cost-effective product releases.