Kaela Rief
Summary
Strategic and results-oriented marketing professional who enjoys solving challenges through customer-centric thinking, data-driven insights, and collaboration. Experienced in developing integrated marketing campaigns, launching new products and growing existing product categories across international markets. Driven by curiosity, continuous improvement, and a desire to create meaningful experiences that deliver value for customers and achieve business objectives.
Overview
9
9
years of professional experience
Work History
Marketing Specialist
TVH Parts Co.
12.2022 - Current
- Plan, develop and execute integrated omnichannel marketing strategies across the US, Canada, Mexico, and Latin America markets.
- Own marketing strategy and performance for multiple product and service categories, including remanufactured products, technical services, quarterly new product launches, and automated propensity-to-buy campaigns
- Partner cross-functionally with sales, e-commerce, pricing, procurement, product management, and creative teams to drive commercial objectives.
- Analyze campaign performance and customer engagement data to identify opportunities for optimization and growth, adjusting strategies accordingly.
- Manage go-to-market execution for new specialized drop-ship product launches, aligning with stakeholders across multiple departments to ensure seamless commercialization and launch readiness.
- Contribute to the development of a new customer rewards program as part of a cross-functional business strategy task force.
Marketing Coordinator, Mortgage
Academy Bank and Armed Forces Bank
07.2018 - 12.2022
- Provided marketing direction and support to Mortgage department, serving as primary point of contact
between team of 40+ loan officers and broader marketing team to ensure objectives were aligned, consistent, and
achieved timely. - Enhanced current marketing assets and campaigns, developing innovative materials to leverage opportunities from mortgage customer databases via sales CRM.
- Managed and maintained content on website pages, wrote blog content, and provided strategic direction for engaging social media content.
- Supported sales team in locating, cultivating, and sustaining partnerships with referral bases to drive business expansion and elevate brand presence.
- Facilitated year-round event coordination through collaboration with sponsors, development of promotional materials, and procurement of giveaway items.
- Drove marketing initiatives and ongoing team support that contributed to a 3x increase in mortgage team revenue and sales personnel.
- Contributed as a member of 2019 and 2022 Enterprise Priority Committees to increase brand awareness and
promote company culture.
Marketing Intern
Capitol Federal
05.2017 - 08.2017
- Crafted engaging social media content and executed multiple follower giveaway campaigns, increasing audience engagement and brand visibility.
- Wrote press releases, blog posts, and employee newsletter copy to support corporate communications and stakeholder outreach.
- Developed an educational blog series targeting college students and recent graduates, using a memorable moniker to boost relevance and readership.
- Assisted in developing marketing collateral to support promotional campaigns.
Education
Bachelor of Arts - Mass Communications - PR And Strategic Comms
Kansas State University
05-2018
Skills
- Strategic Planning
- Project Management
- Omni-Channel Marketing
- Cross-Functional Collaboration
- Customer Segmentation
- Marketing Automation
- E-Commerce Marketing
- Social Media Literacy & Strategy
- Performance Analysis & KPI Reporting
- Category Growth & Commercial Strategy
- Creative Problem-Solving
Timeline
Marketing Specialist
TVH Parts Co.
12.2022 - Current
Marketing Coordinator, Mortgage
Academy Bank and Armed Forces Bank
07.2018 - 12.2022
Marketing Intern
Capitol Federal
05.2017 - 08.2017
Bachelor of Arts - Mass Communications - PR And Strategic Comms
Kansas State University