Summary
Overview
Work History
Education
Skills
Volunteer Experience
Timeline
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Kaeli Cockrell

Rochester,NY

Summary

Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.

Overview

9
9
years of professional experience

Work History

Sales Specialist

Lowes Hardware
03.2023 - Current
  • I started working at Lowes part-time to pay for tuition assistance in my MBA program and then went full-time when the opportunity arose.
  • Built rapport with customers and assessed needs to make product recommendations and upsell.
  • Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
  • Built strong client relationships through consistent communication and effective problem solving.
  • Provided first-rate service to all customers and potential customers.
  • Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
  • Exceeded sales targets by consistently meeting and surpassing monthly quotas.

Director of Marketing and Communication

Abbott’s Frozen Custard
10.2022 - 06.2024
  • Oversaw the company's promotion and advertising efforts to drive sales and build brand awareness
  • I am skilled at working independently and collaboratively in a team environment.
  • Develop the overall marketing plan and communicate it with all the franchisees
  • Create all digital marketing assets using Canva and Adobe
  • Plan and implement a content strategy for digital marketing
  • Track the KPI and course correct if needed
  • Conduct market research to understand the consumers and trends to create a marketing budget
  • Create and design all physical marketing material and digital material for the corporate stands
  • Follow up with all franchisees on campaign success and adjust accordingly to each market
  • Analyze sales numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective
  • Research competitors to stay current with similar products or services on the market
  • Work with both the sales and operations departments to develop successful strategies and campaigns that attract new customers and keep current clients
  • Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
  • Create and maintain a successful brand positioning that attracts customers to the product or service
  • Develop marketing strategies for new products or services that comply with current company standards.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.

Executive Director

Focus Frontier, INC
03.2019 - 11.2022
  • Oversaw, managed and trained for all the marketing and sales expansion across the United States with over 100 employees
  • Drove the company to over four million in profit for the clients in an 18-month period by expanding and training over 100 employees to drive marketing and sales
  • Managed all P&L for five different markets
  • Responsible for all ad, marketing, and recruiting budgets
  • Oversaw and managed all the recruiting and onboarding processes
  • Managed the relationships with our top clients and retailers and prepared for constant expansion
  • In 2020, I refocused the company’s goals by securing contracts with clients who have government contracts, enabling the company to become essential during the pandemic
  • Personally trained and oversaw the Directors in Indianapolis, Indiana, Alexandria and Monroe, Louisiana, Wausau and Milwaukee, Wisconsin and Buffalo and Rochester, New York
  • Managed all payroll and sales reports
  • Managed all the schedules, including the employees, the conference calls and meetings with the clients, and the national calls
  • Developed a system for coaching and mentoring for a Management Training Program for over 100 employees
  • Worked with Feeding America after Hurricane Ida in Central Louisiana to aid in helping those people removed from their homes and in need
  • We had a crew of 23 people volunteer and raised over $14,000.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
  • Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
  • Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.

Marketing Specialist

92.3 WTTS FM Radio
03.2018 - 03.2019
  • Built a book of business from zero to 70 in 12 months
  • Formulated sales strategies and communicated product value to the client
  • Created advertising campaigns to reach and exceed the client’s goals
  • Created and executed events alongside the promotions and programming departments
  • Wrote and produced copy for on-air campaigns
  • Acted as a liaison between my brand clients and the radio program producers and hosts.
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Streamlined communication processes, leading to improved collaboration between departments.
  • Planned marketing initiatives and leveraged referral networks to promote business development.

Training Coordinator

Key Bank
09.2015 - 03.2018
  • Trained 5 new employees each month in all branch functions: operations, system function and compliance
  • Served as primary branch representative for abiding by strict banking compliance regulations
  • Responsible for the scheduling and actions of the 3-5 tellers employed at my branch
  • Facilitated financial wellness reviews, opening accounts, lines of credit, and installment loans
  • Created new growth opportunities by surpassing sales goals by 150% each quarter
  • Adapted sales approach to reflect the needs and desires of varied demographics
  • Promoted to utility team leader and traveled to multiple branches to offer support.

Education

MBA - Business Administration And Management

Purdue University Global
West Lafayette, IN
08.2026

Communication Degree BA - Human Communication And Electronic Media

University of Indianapolis
Indianapolis, IN
05.2018

Skills

  • Proficient in Adobe, Avid, Canva, Microsoft Word, PowerPoint, Excel
  • Ability to adapt and work under pressure
  • Studied abroad in England for Human Communication and History
  • Relationship Building
  • Client Relations
  • Upselling and Cross Selling
  • Customer service and care
  • Content scheduling
  • Community Engagement
  • CRM Management
  • Creative Direction
  • Campaign Management

Volunteer Experience

  • Consistent volunteer work with Feeding America in Central Louisiana.
  • Ran donation booths with our company for Feeding America and the ASPCA through our company working with our clients for community outreach.
  • Volunteered with Dress for Success and helped coach young adults through interviews.
  • Volunteered with the local animal shelters in Indianapolis, IN and Central Louisiana.

Timeline

Sales Specialist

Lowes Hardware
03.2023 - Current

Director of Marketing and Communication

Abbott’s Frozen Custard
10.2022 - 06.2024

Executive Director

Focus Frontier, INC
03.2019 - 11.2022

Marketing Specialist

92.3 WTTS FM Radio
03.2018 - 03.2019

Training Coordinator

Key Bank
09.2015 - 03.2018

MBA - Business Administration And Management

Purdue University Global

Communication Degree BA - Human Communication And Electronic Media

University of Indianapolis

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Kaeli Cockrell