Kaelin C. Gordy
Washington,DC
Summary
Results-driven marketing professional with 5+ years of experience in digital marketing, social media management, and sales strategy. Skilled in using data insights to optimize campaigns, enhance customer retention, and drive business growth. Proven ability to lead cross-functional teams, manage budgets, and execute high-impact marketing and event strategies. Adept at audience segmentation and increasing brand visibility through both paid and organic channels. Experienced in leveraging tools like Google Analytics and Audience Insights to deliver measurable results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing & Social Media Manager | Membership Sales Manager
Conquest Martial Arts & Fitness
06.2020 - Current
- Prepare detailed weekly, monthly, and quarterly reports, offering insights on trends, and optimizing marketing performance
- Leverage Audience Insights to optimize campaigns, resulting in a 20% increase in customer lifetime value
- Enhanced brand visibility by developing engaging social media campaigns.
- Integrated Marketo with CRM systems to streamline customer data, track interactions, and create personalized marketing workflows that enhanced customer retention.
- Spearheaded personalized marketing campaigns and launched a successful referral program, increasing referrals by 15%
- Managed social media accounts to boost follower engagement and growth.
- Executed targeted email marketing campaigns using Marketo to promote seasonal offers, new classes, and special events, resulting in a 40% boost in event attendance.
- Manage media budgets, optimize return on ad spend (ROAS), and collaborate on the development and execution of corporate membership promotions
- Oversee daily content creation, engagement, and branding across all platforms, growing audience interaction and brand visibility
- Lead website updates, incorporating blogs, multimedia, and key marketing elements to drive traffic and improve customer experience
- Work with the General Manager and Business Development Director to align marketing strategies with business goals and track sales performance
Marketing | Digital Marketing Contractor
Stateside Associates, Inc.
10.2022 - Current
- Increased brand awareness by implementing strategic marketing campaigns and utilizing social media platforms.
- Managed client accounts, resulting in long-lasting business relationships and consistent contract renewals.
- Optimized website content using SEO best practices, driving organic traffic and higher search rankings.
- Designed eye-catching graphics for use in digital advertising campaigns, attracting new customers and increasing click-through rates.
- Developed and executed targeted email marketing campaigns to enhance client engagement and promote services, increasing open rates and conversion by 10%.
- Collaborated with cross-functional teams to design and optimize marketing materials, ensuring alignment with brand messaging and client objectives.
- Managed marketing databases, segmenting audiences to deliver tailored content, improving campaign performance and customer retention.
- Utilized email marketing platforms (e.g., Mailchimp, Constant Contact) to track performance, analyze metrics, and make data-driven adjustments to improve future campaigns.
- Conducted market research to identify trends, providing actionable insights for campaign strategy and content creation.
- Maintained strong client relationships, ensuring that all marketing initiatives met their goals and exceeded expectations.
- Assisted in the development of digital content for social media, websites, and email newsletters to increase brand visibility and engagement.
Event Coordinator
Events DC (Washington Convention Center)
09.2019 - 05.2020
- Coordinated a diverse range of internal and external events, ensuring smooth execution from planning through to event completion
- Coordinated event schedule, staffing, and contractor management, improving operational efficiency and service delivery
- Developed event materials (print and digital) and contributed to standardizing operational procedures to streamline event execution
- Led event teams, ensuring seamless collaboration between departments to meet client expectations and specifications
- Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
Digital Marketing Intern
Union Stage
05.2018 - 08.2019
- Collaborated with performers and management to ensure synchronized and seamless marketing campaign
- Created engaging content for all internet and social media platforms.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Designed and presented social media campaign ideas.
- Tracked social media trends and adapted to attract target follower demographic.
- Maintained content calendar to prioritize relevant, engaging material output.
- Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
Education
Bachelor of Science - Business and International Marketing
Mount St. Mary's University
Emmitsburg, Maryland05-2018
Skills
- Marketing & Data Analytics: Google Analytics, Adobe Marketo Engage, Audience Insights, Performance Reporting, Market Research
- Social Media Management: Facebook, Instagram, Twitter, LinkedIn, Content Creation, Engagement Strategies
- Web & Content Management: WordPress, SEO, Multimedia Content Integration
- Sales & Promotions: Budgeting, Campaign Strategy, Retention Programs, Corporate Sales
- Event Planning & Coordination: Event Management, Vendor Relations, Logistics, Budgeting
- Technical: Microsoft Office Suite (Excel, Word, PowerPoint), Adobe Suite (Photoshop, Premiere Pro), Legal Software (Case Management Tools)
- Communication: Verbal & Written, Stakeholder Engagement, Team Leadership
- Legal research
- Document drafting
- Legal correspondence
- Contract review
- Time management
Certification
- Google Ads Certification
- Search Engine Optimization (SEO) Certification
- HubSpot Content Marketing Certification
- Mastering Google AdWords Certificate
- Email Marketing Certification
- CompTIA Cybersecurity Analyst (CySA+) - CompTIA.
Timeline
Marketing | Digital Marketing Contractor
Stateside Associates, Inc.
10.2022 - Current
Marketing & Social Media Manager | Membership Sales Manager
Conquest Martial Arts & Fitness
06.2020 - Current
Event Coordinator
Events DC (Washington Convention Center)
09.2019 - 05.2020
Digital Marketing Intern
Union Stage
05.2018 - 08.2019
Bachelor of Science - Business and International Marketing
Mount St. Mary's University
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