Summary
Overview
Work History
Skills
Education
Certification
Timeline
Generic

Kaelyn Mazyck

Richmond,VA

Summary

Innovative professional with proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships with customers and increasing conversions.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Fashion Stylist

Freelance Fashion Styling, Kaelyn Mazyck
01.2018 - Current
  • Oversaw daily posting, community engagement, and industry research across all social channels to ensure authentic growth and brand establishment.
  • Conducted primary and secondary research to develop an annual marketing plan comprised of market research, quantifiable marketing goals, target advertising mediums, branding guidelines, and communication plan.
  • Researched weekly trends to keep platform content and programming current.
  • Performed campaign analysis recaps for post-reporting to internal stakeholders and pulling key insights and takeaways using Google Analytics.
  • Utilized SEO techniques to optimize content for search engine rankings.
  • Orchestrated all inbound marketing campaigns through a variety of social channels, and Mailchimp.

Prestige Beauty Advisor

Ulta Beauty Inc.
08.2021 - 08.2023
  • Promoted within 12 months due to strong performance and loyalty data capture by 77% on a monthly basis.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
  • Enhanced productivity levels by anticipating needs and delivering outstanding support.

PR & Digital Marketing Senior Manager

Plitzs Fashion Marketing
01.2021 - 08.2021
  • Assisted with Instagram management by creating and posting 2-3 daily feed posts, highlighting top creators, and growing a community of over 17,000 followers.
  • Tracked performance KPI's and data for all campaigns, content, and daily activity.
  • Maintained all brands' social channels' calendars (3 total) to promote launches, events, sales, and brand initiatives, in alignment with the brand strategy.
  • Partnered closely with the in-house creative team to drive social asset creation and brand voice in an amplifying and socially compelling way.
  • Managed outreach, cultivated relationships, coordinated partnerships, and collaborated with influencers, designers, and models of all sizes for New York Fashion Week, and more, to expand brand awareness and community.
  • Developed company website design, marketing decks, 100+ email marketing campaigns, and all marketing collateral (80+ pieces), driving 35k targeted partners and clients to engage with content.
  • Reported bi-weekly, monthly, and annual analytics of all social platforms to team to measure ROI and the success of social and influencer efforts, communicate effectiveness of campaigns, strategy, and engagement, and explore areas needed for improvement.

Skills

    SOCIAL MEDIA: Instagram, TikTok, YouTube, X, Facebook, LinkedIn, Snapchat, Pinterest, Reddit, Clubhouse, Sprout, Content Strategy & Production, Community Management, Copywriting, Insights Reporting

    EDITING PROGRAMS: Adobe Creative Suite (Photoshop, Lightroom), CapCut, iMovie, Canva

    MARKETING: Mailchimp, Google Analytics, Facebook Ads Manager, Google Ads, Email Marketing, Asset Design, Trend Research, Brand Development, Campaign Planning, Analytics Reporting

    WEB DEVELOPMENT: Squarespace, Shopify, WordPress, Format

    PHOTOGRAPHY: Olympus OM-D E-M10 Mark II, 35mm Film, Creative Direction, Production, Product Shots, Fashion, Events

    PRODUCTIVITY: Microsoft Office, Keynote, Trello, Slack, Asana

    ADDITIONAL: Communication, Organization, Time Management, Teamwork, Leadership, Project Management, Optimism

Education

Virginia Commonwealth University

Bachelor of Science : Communications | Dec 2022

  • Professional Development: Winning Presentations
  • Relevant Coursework: PR Strategy & PR Research Methods
  • Relevant Coursework: Social Media for PR & Marketing Principles

Certification

  • Creation & Branding, Retail & Customer Experience - Inside LVMH

Timeline

Prestige Beauty Advisor

Ulta Beauty Inc.
08.2021 - 08.2023

PR & Digital Marketing Senior Manager

Plitzs Fashion Marketing
01.2021 - 08.2021

Fashion Stylist

Freelance Fashion Styling, Kaelyn Mazyck
01.2018 - Current

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