Kaelyn Vass

• Managed end-to-end email marketing campaigns (B2B lead generation, cross-sell, transactional, B2C resident messaging), including copywriting, asset creation, QA, segmentation, targeting, and scheduling.
• Designed and executed automated journeys and lifecycle campaigns in Salesforce Marketing Cloud for prospecting, nurturing, retention, and win-back initiatives.
• Oversaw LinkedIn, Instagram, and Facebook strategy, content creation, and performance to enhance brand visibility and engagement.
• Supported go-to-market SaaS product launches, aligning messaging with Sales, Product, and Customer Success teams.

Key Achievements

• Played a key role in developing and launching an automated resident communication product, replacing the previously manual process, driving technology adoption, and online payment revenue.
• Contributed to Marketing department sourcing 82% of all net new customers YTD and supporting pipeline growth of 46% YoY.

• Managed email campaigns with approximately 1.5 million monthly sends across multiple business lines.
• Developed campaign schedules and collaborated with creative teams on asset production.
• Wrote and edited copy while executing A/B tests to optimize performance.
• Produced post-campaign reports to analyze trends, anomalies, and outcomes.
• Maintained marketing opt-out lists to ensure compliance with regulations.
• Aligned messaging across channels through cross-functional collaboration to support business objectives.