Kaelyn Crede
Remote / Hybrid / On-Site
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude and excellent relationship-building, organizational and project management skills with a focus on overcoming 'out of the box' challenges and implementing successful resolutions.
Overview
8
8
years of professional experience
Work History
Direct Marketing Operations Manager
MGM Resorts International - CORP
03.2022 - Current
- Enhanced customer satisfaction by establishing clear communication channels, addressing concerns promptly, and creating operational roadmaps that engage and convert
- Responsible for achieving KPIs such as percentage of on-time campaigns, satisfaction scores/internal feedback, delivery rate, spam percentage, and bounce percentage
- Ability to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward
- Use direct marketing/database systems such as Citrix, Microsoft SQL, Teradata, and HTML
Channel Marketing Manager
Capriotti's Sandwich Shop & Wing Zone
02.2021 - 03.2022
- Helped create and communicate a clear product roadmap to ensures the vision aligns with the company's mission and resonates with its brand on third parties
- Increased brand visibility by developing and executing channel marketing strategies by managing lifecycle; ensuring products continued to evolve
- Boosted sales revenue with effective channel marketing initiatives, including co-marketing programs and incentives.
- Completed data analysis including tracking/analyzing sales and reporting pre/post analysis
- Ensured all internal timelines were met and promotions stay within budget by designing multiple improvements per month based on test run results, client feedback and recurring faults
Product Manager
Gannett - Digital
09.2019 - 02.2020
- Managed full project lifecycles for efficient end-to-end delivery, including campaign development, creative designs and ad tracking
- Perform and manage all aspects of traffic management, including building, implementation, testing, deployment, delivery and optimization of ad campaigns from clients and agencies
- Sought upsell and value-add opportunities to grow client spending and increase campaign possibilities
- Monitor and analyze product performance, including usage, user feedback, and KPIs
- Lead the charge in continuously discovering and validating customer problems and market opportunities
Contractor - UX
Deux Rose Beauty Refinery
01.2019 - 05.2022
- Collaborated with CEO and CMO to develop strategic web advertising plans, successfully targeting specific customers and market areas
- Enhanced website traffic by creating engaging and SEO-optimized content for various online platforms.
- Improved user experience by designing intuitive interfaces and navigation elements.
- Collaborated with developers for seamless integration of UI designs into web and mobile applications.
- Conducted user research to inform design decisions, enhancing overall usability and satisfaction
Executive Marketing Administrator
Las Vegas Review-Journal
08.2018 - 06.2019
- Oversaw performance of marketing, events, and creative teams, ensuring quality work, professional communications, and effective process implementation
- Assisted with sponsorship strategy, creation, development and implementation for client(s), including negotiating necessary contractual partnership terms valuing over $1M
- Event assistance with third party vendor involvement, internal/external communications, promotions and onsite activation
- Attended events to represent organization, gather information and help build new partnerships
Advertising & Marketing Communications
Nevada Coalition To End Domestic & Sexual Violence
09.2016 - 01.2018
- Designed and implemented the company's new brand identity, including logo, brochures, brand guide, website, and social media
- Worked on creative development, execution, and design for all print collateral including mailers, brochures, digital proposals, and all advertisements used for sponsorship revenue generation
- Improved donor relations by consistently maintaining communication and providing timely updates on project progress
- Coordinated volunteer recruitment and training programs, ensuring a well-rounded team capable of supporting the organization''s mission
Education
Bachelor of Arts - Mass Communications/Public Relations
Monmouth University
West Long Branch, NJSkills
- Problem Identification
- Roadmap development
- Competitive Analysis
- Teamwork and Collaboration
- User and UX Research
- Product Lifecycle Management
- Database Management Systems
- ROI Analysis
- Brand building
- Design thinking
- Pipeline Management
- Customer Satisfaction
- Process Improvement
- Customer Retention
Timeline
Direct Marketing Operations Manager
MGM Resorts International - CORP
03.2022 - Current
Channel Marketing Manager
Capriotti's Sandwich Shop & Wing Zone
02.2021 - 03.2022
Product Manager
Gannett - Digital
09.2019 - 02.2020
Contractor - UX
Deux Rose Beauty Refinery
01.2019 - 05.2022
Executive Marketing Administrator
Las Vegas Review-Journal
08.2018 - 06.2019
Advertising & Marketing Communications
Nevada Coalition To End Domestic & Sexual Violence
09.2016 - 01.2018
Bachelor of Arts - Mass Communications/Public Relations
Monmouth University
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