Kaila Friedman
Performer, Casting Director, Producer
New York,NY
Summary
To obtain an arts industry position utilizing the education and skills obtained as a musical theatre performer, admissions and casting assistant and events coordinator for 5 years, combined with the business acumen learned in the MS in Performing Arts Leadership and Management degree completed with aspirations of becoming an emerging leader as a performing arts executive and figurehead within the entertainment industry forging a new post-pandemic, diversified path into the 21st Century.
Overview
5
5
years of professional experience
Work History
Admissions Media/Event/Operation Graduate Student
Shenandoah University Office Of Admissions
Winchester , VA
2020.10 - 2021.05
- Led, supported and supervised team of 5 work study students reporting to Dean of Admissions.
- Managed all graduate conservatory program applicants within Acceptd platform. Served as point of contact throughout admissions process.
- In charge of scheduling all program interviews for Early Assurance to the Health Professional Pathways program and College of Arts and Sciences Honors program.
- Committed to dealing with sensitive, confidential information with integrity.
- Managed and coordinated all aspects of large scale events including pre-screens, audition days, open houses, individual visits & tours and Admitted Freshman Day.
- Helped develop social media campaigns and website updates for promotion of university brand using creative eye.
- Oversaw daily administrative operations, including event attendance reporting, scheduling, research of other college MT programs, COVID-19 , other university events, cost comparisons emails, written and verbal correspondence, campus and conservatory tours, spreadsheets for auditions, attendance, staffing assignments, numbers reporting to VP of admissions, data processing, pricing corporate expenditures for most cost effective measures.
- Conducted research on emerging trends within collegiate theatre industry. Capitalized on finds to develop new, current insight, awareness and strategies.
- Integrated new media and web advertising initiatives into university marketing strategies to enhance brand awareness.
- Managed event logistics and operations, including support staff and volunteers.
- Aligned operations with client goals by automating electronic communications on behalf of university.
- Developed comprehensive performance reports using Google Sheets or Excel to establish performance metrics for University events.
- Initiated operational improvements developing online audition platform using Acceptd.
- Spearheaded change and strategic programming during significant re-structuring for University, to on-line platform for university events during the COVID-19 pandemic.
- Implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives.
- Participated in monthly admissions staff meeting to establish goals for department, briefings of each admin dept, progress, and engaged in brainstorm initiatives to include "bigger conversations" regarding diversity & admissions numbers.
- Facilitated reporting attendance for events, auditions, and Admitted Freshman Day and compared to historic data, reporting to VP of Admissions weekly.
- Fostered new business through leadership participation in personal guided tours and initiating communications with prospective students via phone and email.
- Furthered brand awareness (viSUalize!)through social media platforms.
Admissions Event Coordinator Assistant
Shenandoah Conservatory Office Of Admissions
Winchester , VA
2016.09 - 2020.05
- Routine office administrative duties including: answering phones and inquiries from prospective students and families, communications (both verbal and written), letters addressing incoming student body on behalf of University, postcard mailings, Microsoft Office applications, and exercising utmost confidentiality. Proficient in both Apple and PC devices.
- Review pre-screen videos and comment with utmost of discretion.
- Responsible for organizing, implementing and running all aspects of the audition process including scheduling of all NYC auditions through to completion, as well as monitoring and running them in NYC.
- Conduct research to present to Director of Musical Theater Program.
- Organize and collate materials for audition/event dates both for office and on location, coordinating all details.
- Organized, coordinated and deployed audition events while focusing on delivering superior customer service.
- Streamlined event efficiencies by accurately coordinating and managing auditionee itineraries.
- Audition/Event Days - Responsible for Schedule, Check In, Form Completion, Runner, Monitor and Student Liaison.
- Classify all pictures and resumes with complete confidentiality.
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Attracted new clients and maintained pre-existing clients through excellent word-of-mouth marketing.
- Organized [Number] [Type] and [Type] events from conception to completion, arranged program schedules and managed on-site logistics, coordinating schedules, timelines for all events.
- Solicited feedback from audition faculty, assessed event success and uncover opportunities for improvement.
Education
Master of Science - Performing Arts Leadership And Management (PALM)
Shenandoah University
Winchester, VA05.2021
B.F.A. - Musical Theatre
Shenandoah Conservatory At Shenandoah University
Winchester, VA05.2020
Skills
· Performing Arts Business administration, Program oversight, Project Management, Data Management, Planning and Coordination.
· Leadership skills exhibited in Dance Captain and Director credits as well as oversite of work study staff.
· Creative vision through directing, choreography credits, performer with Musical Theatre background.
· Effective problem solver, critical thinker, with ability to anticipate changes and manage shifting priorities.
· Group audition coordination with complex scheduling proficiency.
· Compassionate, flexible, adaptable, detail-oriented, excellent interpersonal and communication skills, organizational skills, reading comprehension.
· Excellent work ethic, customer service.
· Team player who is comfortable working solo or in groups as part of a team.
· Technology:GoogleDocs/Accepted/Microsoft:Word, Excel, Power Point, Docs, Sheets, Drive/Basic Canva/ Wix/Basic Squarespace.
· Apps: Social Media platforms,YouTube, Dropbox, Vimeo & Zoom.
Professional Summary
Energetic individual educated with a Master of Science in Performing Arts Leadership and Management and a B.F.A. in Musical Theatre Performance. Friendly, outgoing, enthusiastic, eager, knowledgeable and passionate about Arts Administration, Admissions and Recruitment of talent, with five academic years of experience screening and auditioning applicants for competitive placement in the collegiate musical theatre industry with the utmost of discretion. Strengths in organization, overseeing operations both behind and in front of the scenes, communication, time management, customer service, flexibility and adaptability. Successfully operates effectively multi-tasking in a fast-paced environment with grace under pressure both independently and as a valued team player. Recognized consistently for performance excellence and contributions leading to successful and final placement in the Conservatory for over 1000 applications and between 300-500 auditions for acceptance per academic year.
Additional Information
Dancer, Singer, Actress, Dance Captain, Swing, Spanish, Some Hebrew, Fine Dining & Wine Trained, Valid DL & Passport
Timeline
Admissions Media/Event/Operation Graduate Student
Shenandoah University Office Of Admissions
2020.10 - 2021.05
Admissions Event Coordinator Assistant
Shenandoah Conservatory Office Of Admissions
2016.09 - 2020.05
Master of Science - Performing Arts Leadership And Management (PALM)
Shenandoah University
B.F.A. - Musical Theatre
Shenandoah Conservatory At Shenandoah University
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