Overview
Work History
Education
Skills
Timeline
Generic

Kaila Maldonado

Associate Digital Merchandising Manager
Flower Mound,TX

Overview

8
8
years of professional experience

Work History

Digital Merchandising Manager

The Container Store
03.2023 - Current
  • Lead end-to-end category optimization strategy and execution for an $158M business, 14K skus across 12 unique categories
  • Site Merchandising lead for all seasonal campaigns, leading total customer journey strategy and hindsight/performance
  • Supported the growth of ecommerce penetration from 20% to 30% through the implementation of Dropship, increased newness and category expansion
  • Lead high-performing site merchants, aligning efforts with business goals and fostering cross-functional collaboration to enhance user experience
  • Streamline efficiencies and productivity through the development of standardized best practices, process optimization, and RAIL framework
  • Develop site merchandising strategies aligned with key initiatives, product launches, top-selling items, seasonal campaigns, and industry trends
  • Work closely with marketing, merchandising, and creative project management teams to orchestrate impactful online promotions, campaigns, and product launches, ensuring seamless integration across both online platforms and stores
  • Improved CTR of main navigation 8% in three months through the optimization of product categories, A/B testing and funnel analysis.
  • Implement data driven insights to inform content placement decisions and customer journey architecture to reduce bounce rates and increase average session duration for campaign landing pages
  • Provide ongoing recommendations for technology and UX partners to implement system enhancements and AB testing opportunities to reduce friction points and optimize workflow efficiency

Associate Digital Merchandising Manager

ADI Global Distribution
08.2021 - 03.2023
  • Grew web revenue 25% YoY by providing best in industry digital experiences and product presentation
  • Assortment analysis: added over $7.5M worth of skus to site, identified assortment gaps between stores and eCommerce, removed under productive product
  • Grew Private Brand 40% YoY Supported launch strategy and execution of 4 new brands, leveraged AI to populate recommendation zones to encourage cross selling
  • Develop site merchandising strategies for all categories, elevating key strategic initiatives, brand launches, marketing campaigns and seasonal events for all categories, generating $574M in web sales
  • Key contributor in $19M PIM System deployment for NA and EMEA, lead a series of projects to ensure product data accuracy and operational readiness for go live
  • Lead all hiring efforts, growing the team 40% YoY, currently managing 5 Digital Merchandisers

Sr. Digital Merchandiser

ADI Global Distribution
08.2021 - 02.2022
  • Lead merchandising strategies and execution, creating alignment across digital operations, site experience, marketing and category management teams
  • Analyzed performance of products, promotions, and campaigns; identify opportunities to promote products and increase engagement and conversion
  • Bring the product assortment strategy to life and help manage the end to end shopping experience, through site navigation, product presentation, and site messaging.
  • Monitored web analytic trends to identify usability challenges and new product opportunities
  • Managed key vendor relationships through strategic product promotion and co-ops

E-Commerce Manager

J.C Penney
08.2020 - 08.2021
  • Lead vision, strategy and cross functional teams to delight customers and transform the e-commerce experience through customer first innovation
  • Manage team of six to execute customer demand foundation, including primary browse paths, owned marketing integration, search engine optimization and site architecture
  • Partner closely with Marketing to drive engagement and demand through compelling product stories and promotions
  • Collaborate with Product and UX teams to optimize site architecture to improve the homepage customer experience and increase conversion
  • Lead cross functional Creative teams through the development of strategic content briefs, managing the end-to-end lifecycle of projects for content development
  • Work closely with UX, AB testing, and Creative to define customer audience segments to innovate JCP.com's first personalization campaigns, reducing bounce up to 30%, and increasing conversion up to 55%
  • Perform ongoing market analysis over the competitive landscape to identify macro trends and identify areas to increase market share

Merchandise Strategy Operations Sr. Specialist

J.C Penney
02.2020 - 08.2020
  • Developed innovative merchandising strategies for ecommerce campaigns and product capsules to drive profitable sales through product curation and story telling
  • Analyzed and optimized e-commerce marketing assets across website, email, and campaign channels, offering strategic insights to boost relevance and refine the overall strategic approach
  • Strategized with key cross-functional teams to ensure successful merchandise category ideation for key time periods while optimizing shared assets
  • Partnered closely with visual teams to design an engaging site experience through effective curated assortments both in store and online

Inventory Planner, Omni-Channel, Women's Apparel

JCPenney
12.2018 - 02.2020
  • Drive Inventory Strategies for $72 mil in cost receipts ($111 mil in sales)
  • Develop location plans, and store grading for 800+ stores, to determine optimal stock position based on sales volume, location profitability and available space
  • Executed quantification of buys by collaborating with merchandising, developing sales forecasts to quantify initial set and flow strategy
  • Completed seasonal enterprise size profiling per class to ensure accuracy of packs to drive inventory productivity
  • Produced store distribution lists for newly launched brands considering climate, fashion segment, median household income and other relevant KPIs

Retail Analyst

Omni Hotels & Resorts
05.2016 - 12.2018
  • Developed and maintained merchandising plans for 43 luxury boutique retail concepts to ensure accurate sales forecasting, gross profit and increase inventory productivity
  • Interim Buyer for Golf & Activewear, adjusted seasonal receipts, reducing depreciating inventory by 15%, increasing gross margin 19% and improving the overall in-store experience
  • Performed ongoing category analysis, and attend trade shows to identify macro trends and potential growth opportunities
  • Built distinct demographic segmentation to streamline buying strategies, identify cross shopping affinities, optimize assortments, and increase sell through
  • Traveled for site visits to maximize visual merchandising efforts and train store associates on product presentation and brand voice

Education

B.S - Hospitality Management

University of North Texas

Skills

  • Omni-Channel Merchandising Strategy
  • Strategic Planning
  • Web Analytics: Adobe Analytics, Quantum Metrics, Bloomreach, Enrich
  • Microsoft 365 & Sharepoint
  • Figma Design
  • Project Management: Adobe Workfront, Litmus, Airtable, Jira
  • CMS: IRIS, Insite, Merchinator
  • Team Leadership
  • Process Improvement
  • Creative Problem Solving
  • Cross-Functional Collaboration
  • Performance Management

Timeline

Digital Merchandising Manager

The Container Store
03.2023 - Current

Associate Digital Merchandising Manager

ADI Global Distribution
08.2021 - 03.2023

Sr. Digital Merchandiser

ADI Global Distribution
08.2021 - 02.2022

E-Commerce Manager

J.C Penney
08.2020 - 08.2021

Merchandise Strategy Operations Sr. Specialist

J.C Penney
02.2020 - 08.2020

Inventory Planner, Omni-Channel, Women's Apparel

JCPenney
12.2018 - 02.2020

Retail Analyst

Omni Hotels & Resorts
05.2016 - 12.2018

B.S - Hospitality Management

University of North Texas

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Kaila MaldonadoAssociate Digital Merchandising Manager