Kaila Parnell-Robinson
Bandera,TX
Summary
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. I have over 13 years of experience in customer service, 6 years in data analysis, and 1 1/2 years in contract negotiation. Ready to tackle new challenges and advance organizational, contract, and sales objectives with dedication and enthusiasm.
Overview
7
7
years of professional experience
Work History
Social Media Marketing Manager
Self Employed
01.2018 - Current
- Coordinated with influencers for brand promotion, significantly expanding market reach.
- Analyzed customer feedback from social media to inform product development, ensuring customer needs were met.
- Developed customized paid advertising campaigns for maximum return on investment.
- Negotiated brand contracts, and partnerships to ensure individuals and companies are receiving the highest payouts possible.
- Scheduled regular audits of social media accounts to maintain profile accuracy, relevance, and compliance with platform guidelines.
- Established relationships with industry influencers for mutually beneficial collaborations and exposure opportunities.
- Improved audience engagement with regular analytics reviews and content strategy adjustments.
- Revamped social media style guides to reflect current trends, keeping brand relevant.
- Conducted market research to identify trends, tailoring content to audience preferences.
Office Assistant/Assistant Estimator
Parnell Electric LLC
02.2018 - 10.2021
- Maintained confidentiality in handling sensitive information while performing administrative tasks.
- Contributed to a positive work environment by fostering open communication among colleagues, by scheduling and facilitating weekly meetings.
- Expedited document processing with accurate data entry and timely filing.
- Communicate with all customers and contractors on current contracts, bids, and active jobs.
- Attend job walks with Senior Estimator.
- Collect bids and proofread before submitting to general contractors.
- Facilitated smooth operations by efficiently handling incoming mail, phone calls, and visitor inquiries.
- Assisted in financial tasks such as invoicing, expense tracking, and budget preparation to ensure accuracy.
Marketing Assistant
Alpha Omega Wealth Services
10.2019 - 01.2020
- Created engaging content for Pinterest, Facebook, and Instagram.
- Monitored competitor activity, staying ahead of industry trends and identifying opportunities for growth.
- Optimized advertising spend by monitoring performance and adjusting tactics as necessary, maximizing ROI.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Enhanced online presence with creation and management of social media content, leading to higher engagement rates.
- Conducted market research to gather insights, informing development of more effective marketing campaigns.
- Assisted with budget tracking and expense reporting, ensuring marketing activities remained within financial constraints.
- Improved website traffic, (by 200%) monitoring analytics data to inform adjustments to content strategy and search engine optimization efforts.
- Organized and executed promotional events to strengthen community relations and brand awareness.
Education
Associate of Arts - Media Communications
Las Vegas Bible College
06-2016
Associate of Arts - Media Communications
Northwest Career College
Las Vegas, NV01-2014
Skills
- Data Analysis
- Proofreading
- Contract Negotiating
- Organization
- Budget development
- Bid preparation
- Problem-solving
- Adaptability and flexibility
- Computer proficiency
- Team collaboration
- Customer relations
- Data collection
Timeline
Marketing Assistant
Alpha Omega Wealth Services
10.2019 - 01.2020
Office Assistant/Assistant Estimator
Parnell Electric LLC
02.2018 - 10.2021
Social Media Marketing Manager
Self Employed
01.2018 - Current
Associate of Arts - Media Communications
Las Vegas Bible College
Associate of Arts - Media Communications
Northwest Career College
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