Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Kailee Apodaca

Orlando

Summary

Dedicated and versatile Director of Franchise Development and Certified Franchise Executive with over three years of experience driving franchise growth and strengthening franchisee relationships. Passionate about building trust, fostering collaboration, and exceeding brand development goals through strong project management, organizational skills, and leadership. Proven ability to thrive in fast-paced environments while effectively leading teams and managing complex initiatives.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Director of Franchise Development

The Pickle Pad
04.2024 - Current
  • Spearheading national franchise development strategy to drive brand expansion and identify high-quality franchise candidates.
  • Managing the full franchise sales lifecycle, from lead generation and qualification to discovery days and contract execution.
  • Collaborating cross-functionally with operations, legal, and marketing teams to streamline onboarding and ensure successful franchise launches.
  • Building strong, trust-based relationships with franchisees to foster long-term success and alignment with brand values.
  • Conducting market research and territory analysis to target strategic growth opportunities across the U.S.
  • Representing the brand at franchise expos and industry events to build awareness and recruit potential partners.

Director of Franchise Development

Altitude Trampoline Parks
04.2023 - 04.2024
  • Led franchise development efforts across all 50 U.S. states, driving growth through strategic recruitment and qualification of new franchise partners.
  • Managed the end-to-end franchise sales process, including outreach, discovery days, application review, and franchise agreement execution.
  • Collaborated with legal and operations teams to streamline onboarding and ensure franchisee compliance with brand standards.
  • Developed and maintained relationships with brokers and franchise consultants to expand the pipeline of qualified candidates.
  • Utilized CRM systems to track leads, manage communications, and report key performance metrics to executive leadership.
  • Represented the brand at major industry events and expos, enhancing visibility and building a robust franchisee network.

Manager of Franchise Development

Altitude Trampoline Parks
02.2022 - 04.2023
  • Supported franchise growth across the U.S. by qualifying leads, coordinating discovery days, and guiding candidates through the franchise sales process.
  • Collaborated with senior leadership to identify target markets and develop strategies for national expansion.
  • Managed communications with prospective franchisees, ensuring a smooth and professional experience from initial inquiry to contract signing.
  • Maintained and updated franchise CRM system to track leads, schedule follow-ups, and report on sales performance.
  • Led project management initiatives for new park openings, coordinating cross-functional teams to ensure timely and successful launches.
  • Contributed to the creation of marketing materials and campaigns to attract qualified franchise candidates.
  • Assisted in onboarding new franchisees, acting as a liaison between departments to ensure operational readiness and brand alignment.

National Guest Experience Manager

Altitude Trampoline Parks
09.2021 - 02.2022
  • Oversaw guest experience initiatives across multiple locations to ensure consistent delivery of high-quality service and safety standards.
  • Developed and implemented training programs aimed at improving guest interactions and increasing customer satisfaction scores.
  • Analyzed guest feedback and operational data to identify trends and implement targeted improvements.
  • Collaborated with park managers to standardize procedures and enhance overall guest engagement.
  • Led cross-functional teams to execute special events and promotions that increased attendance and revenue.
  • Acted as a liaison between corporate leadership and park operations to align guest experience goals with business objectives.

Sales & Membership Marketing Manager

Altitude Trampoline Parks
01.2021 - 09.2021
  • Led and booked large-scale events and drove membership sales across the entire Altitude brand.
  • Designed and executed membership acquisition and marketing campaigns in collaboration with the corporate marketing team.
  • Consistently met and exceeded sales benchmarks and performance targets across multiple markets.
  • Ensured national brand consistency through strategic marketing efforts and franchisee support.
  • Supported franchisees with new park openings, including marketing rollout, campaign execution, and on-site staff training.
  • Collaborated cross-functionally to align local marketing efforts with national brand initiatives.

Education

High School Diploma -

Edward Little High School
Auburn, ME
01.2008

Skills

  • Franchise Development
  • Project Management
  • CRM Tools (eg, HubSpot, Salesforce)
  • Strategic Marketing
  • Team Leadership
  • Event & Membership Sales
  • Brand Management
  • Cross-functional Collaboration
  • Territory Planning & Market Analysis
  • Franchisee Relations

Websites

Certification

  • Certified Franchise Executive (CFE)
  • International Franchise Association (IFA)
  • Earned: 2024-03-27 | Expires: 2027-03-31

Timeline

Director of Franchise Development

The Pickle Pad
04.2024 - Current

Director of Franchise Development

Altitude Trampoline Parks
04.2023 - 04.2024

Manager of Franchise Development

Altitude Trampoline Parks
02.2022 - 04.2023

National Guest Experience Manager

Altitude Trampoline Parks
09.2021 - 02.2022

Sales & Membership Marketing Manager

Altitude Trampoline Parks
01.2021 - 09.2021

High School Diploma -

Edward Little High School

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