Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kailey Hulen

Fort Worth,TX

Summary

Outgoing Creative highly trained in client engagement and content generation. Promoting strong work ethic and outstanding communication skills.


Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

4
4
years of professional experience

Work History

Contracted Social Media Manager & Consultant

FreeKeyThree
04.2023 - Current
  • Worked with high level clients such as Adidas and SMU located in Dallas.
  • Traveled with sports teams and managed content across multiple platforms for widest audience reach.
  • Organized, prioritized and managed multiple projects according to dedicated release schedule.
  • Managed competing deadlines with efficiency.
  • Collaborated with illustrators and photographers to enhance content.
  • Designed and implemented social media strategies to align with client goals.
  • Analyzed and reported social media and online marketing campaign results.
  • Created dynamic graphics and pieces to increase website and social media traffic.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Applied current editing and photography tools to tell great stories.
  • Photographed high-quality images for various print and digital projects.
  • Utilized natural and artificial lighting to capture desired images and maintain quality.
  • Leveraged camera gear and equipment to express creative vision.
  • Managed and organized photo database using consistent naming conventions and key-wording for search optimization.
  • Collaborated with other photographers and videographers to capture special events.

Freelance Creative

Self Employed
03.2023 - Current
  • Edited, toned, captioned, and uploaded photographs for publication.
  • Photographed high-quality images for various print and digital projects.
  • Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
  • Digitally edited photos to enhance appearance.
  • Planned and prepared for on-location and studio shoots.
  • Completed complex photo shoots at indoor and outdoor venues.
  • Consulted with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters.
  • Displayed portfolio to show off best work to potential clients and promote skills and value.
  • Leveraged camera gear and equipment to express creative vision.
  • Scheduled studio appointments to shoot wide variety of subjects.
  • Utilized natural and artificial lighting to capture desired images and maintain quality.
  • Selected and set up appropriate props, backdrops, and lighting.
  • Utilized various types of camera equipment to capture best possible shots.
  • Customized photography strategies based on intended use and client preferences.
  • Researched new camera equipment and accessories.
  • Generated cost-effective solutions for client's photography needs.
  • Shot photographs in controlled lab, field, and remote environments.
  • Promoted business via social media to generate leads and maximize brand identity.
  • Researched trends and current innovations to determine competition and develop competitive pricing points.
  • Set individual goals for each month and worked hard to attain and exceed these milestones.
  • Created content strategies for digital media.
  • Interacted well with customers to build connections and nurture relationships.
  • Negotiated price and service with customers and vendors to decrease expenses and increase profit.
  • Designed graphics for websites, logos and promotions for marketing purposes.
  • Created design work for print and digital sales and marketing campaigns.
  • Evaluated and recommended subscription services and web tools to reach marketing goals and success milestones.
  • Edited and enhanced existing artwork and graphics.
  • Identified social media trends and developments to influence PR strategies.
  • Participated in client meetings to ascertain needs and requirements and determine course of action to help clients be successful.
  • Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images.

Social Media Marketing Director

Motive Marketing
07.2022 - 02.2023
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Edited, toned, captioned, and uploaded photographs for publication.
  • Planned and prepared for on-location and studio shoots.
  • Assisted clients in selecting poses, wardrobe and backgrounds to photograph different looks, concepts and locations.
  • Leveraged camera gear and equipment to express creative vision.
  • Managed and organized photo database using consistent naming conventions and key-wording for search optimization.
  • Scheduled studio appointments to shoot wide variety of subjects.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Implemented strategies and tactics to grow followers on social media channels.
  • Identified target audiences to analyze characteristics, behavior and media habits.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Digitally edited photos to enhance appearance.
  • Develop original content through social listening and independent sources.

Communications Team Member

Keystone Church
08.2019 - 07.2022
  • Worked under direction of communications lead and assisted in proactively generating communication to build and reinforce communication strategies.
  • Implemented communications process to educate, motivate and align employees via consistent messaging and timing.
  • Monitored promotional calendar and delivered communications and support materials to meet forecasted results.
  • Took photographs and videos during special events for promotional materials and social media pages.
  • Created social media content across multiple platforms according to content calendars and promotion schedules.
  • Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
  • Maintained corporate website using content management systems and associated plugins.
  • Developed ideas and leads for new stories according to industry trends.
  • Addressed customer complaints and bad publicity promptly to preserve company integrity and image.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created digital image files for use in digital and traditional printing methods.
  • Met with customers to present mockups and collect information for adjustments.
  • Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
  • Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
  • Edited and enhanced existing artwork and graphics.
  • Assisted in organizing and overseeing assignments to drive operational excellence.
  • Evaluated volunteer performance and conveyed constructive feedback to improve skills.
  • Utilized Adobe Creative Suite to develop creative designs.
  • Defined clear targets and objectives and communicated to other team members.
  • Trained new photographers in use of camera equipment and editing software.
  • Researched new camera equipment and accessories.
  • Managed team of photographers for special projects.
  • Selected and set up appropriate props, backdrops, and lighting.
  • Captured stunning images for variety of projects.
  • Offered image proofs to help clients choose best photos from shoot.
  • Assisted clients in selecting poses, wardrobe and backgrounds to photograph different looks, concepts and locations.
  • Assisted in recruitment of new team members.
  • Hired and maintained relationships with outside creatives and freelancers.
  • Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
  • Planned and prepared for on-location and studio shoots.
  • Digitally edited photos to enhance appearance.
  • Coached team members in techniques necessary to complete job tasks.

Education

High School Diploma -

Homeschooled
TX
06.2018

Skills

  • Social Media Oversight
  • Adobe Creative Suite
  • Team Management
  • Consistent Brand Messaging
  • Social Media Platforms
  • Administrative Support
  • Strategic Content Planning
  • Social Media Strategy
  • Social Media Graphics
  • Photography and Videography

Timeline

Contracted Social Media Manager & Consultant

FreeKeyThree
04.2023 - Current

Freelance Creative

Self Employed
03.2023 - Current

Social Media Marketing Director

Motive Marketing
07.2022 - 02.2023

Communications Team Member

Keystone Church
08.2019 - 07.2022

High School Diploma -

Homeschooled

Similar Profiles

CREATE PROFILE
Kailey Hulen