Kailey Wann
Honolulu
Summary
I am a creative and well-rounded Social Media Specialist with an excellent eye for detail and strong understanding of web strategies. I have proficient experience in brand management, content creation, marketing strategy and copywriting.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Social Media Manager - PT
Onda Family Travel Products
03.2023 - Current
- Handle strategic planning, content strategy, and execution of posts across Instagram, Facebook, and TikTok
- Independently produced cohesive content that elevated brand reputation and clarity, resulting in a remarkable 414% growth in combined following
- Proactively monitored user comments, messages, and reviews to swiftly address inquiries, complaints, and issues, achieving a flawless 100% resolution rate
- Create eye-catching graphics with Canva for use in social media posts, event promotions, sales initiatives, and email campaigns
- Conceptualized, executed, and managed captivating weekly emails, resulting in 36% of total monthly sales directly attributed to strategic email campaigns and achieving a 46% open rate
Web Developer - PT
New Era Strategy Partners
08.2020 - Current
- Perform end-to-end website development, design, and ongoing maintenance using Shopify and Squarespace platforms to ensure seamless user experiences and consistent site functionality
- Crafted and developed six Shopify websites and four Squarespace websites from inception
- Implemented SEO strategies to optimize website visibility and search engine rankings, leading to a 122% increase in page views and a substantial rise in organic search traffic
- Assists with full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings
- Manage and communicate deadlines to ensure projects are completed on time
- Conceived compelling and effective product descriptions for a diverse array of over 100 products, enhancing their market appeal and driving sales growth.
Social Media Strategist
Freelancer
07.2022 - 08.2023
- Fostered collaborative partnerships with various brands to conceptualize and produce compelling video and photo content tailored for optimal performance on social media platforms, ensuring alignment with brand guidelines and maximizing audience engagement.
- Developed and executed strategic initiatives to enhance online presence, successfully growing Pro Athlete Jaume Martinez Vich's following on Instagram from 2,000 to 9,000 within a four-month timeframe.
- Strategically managed the end-to-end execution of photoshoots, overseeing content creation and infusing a full spectrum of creativity into the process.
Marketing Coordinator
Eleven 17 Creative
06.2021 - 06.2022
- Managed social media accounts for The Lineup at Wai Kai, Hawaii Glass Bottom Boat, and Leahi Voyager simultaneously ensuring consistent brand voice and messaging
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Served as the creative producer for major projects with renowned companies such as Mauna Loa Macadamia Nuts and Purps. Spearheaded location scouting, talent coordination, budgeting, and video concept creation, ensuring seamless execution and high-quality deliverables.
- Integral to the success of the Pele award-winning film 'Urban Armor Gear,' contributing significantly to its recognition with two prestigious awards. Supported lead videographer Zak Noyle in equipment preparation, prop arrangement, lighting setups, and managed client communications, permits, and billing
Education
Bachelors of Art - Psychology
Hawaii Pacific University
05.2020
Minor - Spanish
Hawaii Pacific University
05.2020
Skills
- Social Media Platforms Management
- Email Marketing
- Content Creation
- Copywriting
- Web Design
- Image Editing Interfaces & Post
- Analytics and Reporting
- Audience Engagement
- Problem-Solving
Certification
Google Ads Search Certificate, 2023
Timeline
Social Media Manager - PT
Onda Family Travel Products
03.2023 - Current
Social Media Strategist
Freelancer
07.2022 - 08.2023
Marketing Coordinator
Eleven 17 Creative
06.2021 - 06.2022
Web Developer - PT
New Era Strategy Partners
08.2020 - Current
Bachelors of Art - Psychology
Hawaii Pacific University
Minor - Spanish
Hawaii Pacific University
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