Summary
Overview
Work History
Education
Skills
Accomplishments
Community Involvement
Timeline
Generic

Kailey Marie Eaton

Indianapolis,IN

Summary

Strategic marketing manager with over six years of proven success managing large-scale marketing initiatives in fast-paced, complex business environments across various industries including the travel, home improvement and optical industries.

Overview

7
7
years of professional experience

Work History

Marketing Manager

RCI
Indianapolis, IN
01.2023 - Current
  • Manage a team of two employees and oversee their day-to-day tasks and workload, conduct weekly check-ins, and support their professional development through bi-annual performance reviews
  • Serve as the primary liaison between external vendors and internal cross-functional departments
  • Oversee the execution and management of an $895K direct mail marketing budget
  • Partner with Marketing Segmentation and Brand & Creative Services teams to continually optimize ongoing marketing campaigns throughout the member lifecycle in order to achieve desired campaign objectives
  • Collaborate with Business Development team to create customized marketing collateral for new RCI affiliates in order to educate prospective members and promote RCI's value propositions
  • Developed a strategy, oversaw campaign planning and creative direction, and monitored and measured results against KPIs for a three-month omni-channel campaign to over 100,000 RCI members with a $50K budget.

Marketing Specialist

RCI
Indianapolis, IN
12.2021 - 12.2022

Account Executive

The Basement - an integrated agency
Indianapolis, IN
04.2021 - 12.2021
  • Promoted twice within a 3-year time frame for demonstrated capabilities in managing complex projects
    and repeated selection to lead high-priority accounts
  • Managed an extensive brand refresh for a client to deliver strategic brand messaging and consumer-facing
    creative assets to more closely align with the client’s consumer segmentation research and audience needs
  • Supported an innovative product launch through a large-scale production of video and digital assets and managed
    the execution of a national paid media campaign to raise awareness of the product and drive consumer demand
  • Assisted in a full website evaluation and overhaul for an optical B2B website that drove a 516% increase in the
    primary KPI of resource engagements and a 415% increase in total sessions

Account Manager

The Basement - an integrated agency
Indianapolis, IN
04.2019 - 03.2021

Account Coordinator

The Basement - an integrated agency
Indianapolis, IN
06.2017 - 03.2019

Education

Bachelor of Arts in Strategic Communication -

Butler University
Indianapolis, IN
05.2017

Skills

  • Marketing Campaign Management
  • Client Relationship Management
  • Leadership
  • Strategic Planning
  • Integrated Marketing

Accomplishments

  • President, Butler University Young Alumni Board, 04/01/23, Present
  • Ex Officio Member, Butler University Alumni Association Board, 04/01/23, Present
  • Student Mentor, Butler University Mentorship Program, 04/01/21, Present
  • Student-Athlete and Team Captain, Butler University Women's Tennis, 08/01/13, 05/31/17

Community Involvement

  • President, Butler University Young Alumni Board
  • Ex-Officio Member, Butler University Alumni Association Board of Directors
  • Mentor, Butler University Student Mentorship Program

Timeline

Marketing Manager

RCI
01.2023 - Current

Marketing Specialist

RCI
12.2021 - 12.2022

Account Executive

The Basement - an integrated agency
04.2021 - 12.2021

Account Manager

The Basement - an integrated agency
04.2019 - 03.2021

Account Coordinator

The Basement - an integrated agency
06.2017 - 03.2019

Bachelor of Arts in Strategic Communication -

Butler University

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Kailey Marie Eaton