Balancing Mechanism or Unfair Penalization?
Global Sports Fandom, New York University
05.2022 - 09.2022
- Conducting research on sports enthusiasts, with a focus on their views, attitudes, affability, and reactions to the success and failure of their favorite teams.
- Studying the differences between consumer behavior in products and services and the sports service industry, exploring psychology, sociology, and the new science of fandom.
- Reviewing illuminating academic literature related to social group dynamics theory and human intrinsic motivations for communities.
- Applying the learning to practice through case studies.
