Kaine Cahill
New York,NY
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches that drive growth and profitability in social & digital environments. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building and motivating teams.
Overview
13
13
years of professional experience
Work History
Group Brand Director
Monks (formally Decoded)
New York, NY
05.2024 - Current
- Responsible for the health and growth of the highly visible Uber and Capital One businesses with revenue forecast between $10-20M.
- Facilitated retainer buy-in for both clients, previously operating with project based models.
- Focus on social, digital, and lifecycle.
- Partners with clients to achieve business results & internal goals.
- Pursues growth opportunities & cross-functional sellthrough with high success, including recent AWS Vegas takeover for Capital One resulting in 133% increase in brand perception among target.
- Understands nuances of senior relationships.
- Fosters trust and pushes in the right areas for stronger strategic & creative opportunities.
- Highly trusted leader, often asked to stand up or consult on new business or challenging workflows.
Senior Director, Director, Senior Manager, and Brand Manager
Monks (formally Decoded)
New York, NY
06.2018 - 05.2024
- Lead a dynamic team responsible for client relationships, program quality, strategic vision setting, and high-quality creative output across social and digital platforms.
- Collaborate with cross-functional teams to improve ways of working, clarity, and efficiency.
- Spearheaded Uber Eats social creative approach to dimensionalize 2023 and 2024 Super Bowl ideas across social & digital channels, resulting in stat sig lift across channels, multiple quarters in a row.
- Helped streamline and build positive rapport in IAT dynamic.
- Partnered with Uber on new product launches for digital placements, including Uber Teen resulting in +25 point lift in awareness.
- Retained and grew Visa co-marketing business into a 3x revenue opportunity, positioning Decoded as their go-to partners.
- Led and delivered flawless execution of over 24 co-marketing campaigns across Visa issuers, merchants, and fintech clients including OLY TV.
- Led Visa’s Money Is Changing campaign, aimed at driving relevance among millennial women, leading to 45% increase in relevance and halo lift in innovation (33%) for the first time in Visa’s history.
- Responsible for management and oversight of multi-million dollar scopes, budget negotiation, and growth forecasting.
Account Supervisor
360i
New York, NY
11.2015 - 05.2018
- Led high-profile & award winning social campaigns for Oreo, including 'My Oreo Creation' and the launch of Oreo Thins.
- Executed social and PR-driving campaigns for each flavor launch, including highly coveted Red Velvet and Mystery flavor Oreo which resulted in ground-breaking sales for Mondelez.
- Facilitated highly functional and symbiotic relationships with cross-agency partners to deliver best in class work and unprecedented business results.
- Helped to define and implement 'personalization at scale' social strategy for Oreo.
- Managed burn reports and staff roll-ups to ensure scopes were being staffed correctly and burn was healthy against scope.
Account Executive
DDB NY
New York, NY
07.2014 - 11.2015
- Conducted day to day client management, IAT participation, and project ownership for Cotton Inc.
- Responsible for status updates, timelines, creative organization, and billing.
- Grew trusting and fruitful relationships across departments and IAT agency partners.
Marketing Coordinator
A&E NETWORK
New York, NY
10.2013 - 07.2014
- Supported Lifetime content and fan engagement initiatives on air and via owned social initiatives.
Consumer Marketing Coordinator
Cotton Inc.
New York, NY
09.2012 - 10.2013
- Managed & developed content for brand website, social media channels, and blog.
- Acted as event marketing coordinator for experiential event (Cotton’s 24 Hour Runway Show), which included creative development for print and digital content, influencer outreach, social media, and event logistics.
- Monitored social media trends and best practices to drive continuous improvement.
Education
Bachelor of Science - Communication
Saint Louis University
Saint Louis, MO 05.2012
Skills
- Brand strategy and digital marketing
- Client relationship management
- Revenue forecasting
- Data-driven insights
- Team leadership and problem solving
- Cross-functional collaboration
Timeline
Group Brand Director
Monks (formally Decoded)
05.2024 - Current
Senior Director, Director, Senior Manager, and Brand Manager
Monks (formally Decoded)
06.2018 - 05.2024
Account Supervisor
360i
11.2015 - 05.2018
Account Executive
DDB NY
07.2014 - 11.2015
Marketing Coordinator
A&E NETWORK
10.2013 - 07.2014
Consumer Marketing Coordinator
Cotton Inc.
09.2012 - 10.2013
Bachelor of Science - Communication
Saint Louis University
Similar Profiles
Alexander BrooksAlexander Brooks
Integrated Producer at MonksIntegrated Producer at Monks
Matthew OrnelasMatthew Ornelas
BDR Team Lead at MonksBDR Team Lead at Monks
Enya ZhouEnya Zhou
Producer's Assistant at Film Production For Film "Decoded"Producer's Assistant at Film Production For Film "Decoded"
Terrence ArnoldTerrence Arnold
Project Manager at Global Stage EntertainmentProject Manager at Global Stage Entertainment
Benjamin WegmanBenjamin Wegman
Studio Manager at Perspire Sauna StudioStudio Manager at Perspire Sauna Studio