Summary
Overview
Work History
Education
Skills
Accomplishments
References
Volunteer Experience
Timeline
Generic

Kaitlin Ford

Mifflinburg,PA

Summary

Passionate Sales and Customer Service professional dedicated to cultivating lasting client relationships and driving new business growth. With over 7 years of experience in K-12 Education sales, focusing on strategic and high-volume sales, developing innovative solutions that boost loyalty, retention, and revenue. Recognized for exceeding sales and revenue targets through creativity, resourcefulness, and effective organizational skills.

Overview

18
18
years of professional experience

Work History

Education Sales Consultant

Finalsite
09.2022 - Current
  • Drive revenue growth across NY, PA & NJ by identifying, qualifying, and closing new sales opportunities for communication solutions and digital marketing services, managing the entire sales cycle from lead generation to contract closure
  • Engage with K-12 clients through a comprehensive, multi-step consultative sales process to thoroughly understand their unique needs, challenges and desired outcomes
  • Develop long-lasting client relationships by consistently exceeding expectations with exceptional service cultivating loyalty, referrals and repeat business.
  • Maintain a robust 2-3X pipeline of opportunities through effective prospect qualification, utilizing methods such as cold outreach, participation in educational conferences, and targeted networking.
  • Foster team success by sharing successful sales strategies and best practices in team meetings, contributing to overall team performance.

Account Executive

Blackboard
04.2017 - 09.2022
  • Effectively managed a nine-state territory, ensuring effective task prioritization and organizational excellence amidst a high volume of cross-sell and upsell sales.
  • Cultivated and nurtured new and existing business relationships with K12 clients and Education Partners, including BOCES in NY and Intermediate Units in PA.
  • Conducted thorough needs analysis during the sales process which ultimately led to greater adoption of the product suite
  • Maintain a robust 2-3X pipeline of opportunities through effective prospect qualification, utilizing methods such as cold outreach, participation in educational conferences, user groups and targeted networking.
  • Managed the sales cycle with efficiency and due diligence utilizing Salesforce, 6th Sense and Hubspot
  • Engaged in continuous training to deepen understanding of products, services, and the K12 EdTech industry, including territory-specific nuances.
  • Collaborated with Customer Success Managers, Solutions Engineers and Business Development as an unified team
  • Contributed to strategic planning with Management to achieve team goals.
  • Recognized as 3x Circle of Excellence Winner for outstanding performance and quota attainment.

Combo Account Manager

Coca-Cola Enterprises
10.2013 - 04.2017
  • Managed over 45 customer accounts in territory including large and small stores on a daily route and increased business by selling and ordering products based on forecasting and management of consumption in each outlet
  • Maintained and sold incremental displays, secured additional equipment/cooler placements and racks for merchandising products in outlets
  • Managed merchandising teams for proper execution of product placement, rotation and point of sale materials and other day to day coaching to foster a successful territory
  • Created innovative sales campaigns in privately owned stores to increase product purchases and brand recognition
  • Daily use of Salesforce, Microsoft Suite, and other applications
  • Obtained sales and revenue goals 35 out of 37 months with Coca-Cola
  • Grew current territory 4.7% year over year for 2016.
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.

Multi-Media Advertising Account Executive

Gannett / Star-Gazette
09.2010 - 10.2013
  • Designed, sold and executed advertising campaigns utilizing various print and digital mediums
  • Built and maintained professional business to business relationships
  • Exercised leadership skills in peer-to-peer training
  • Strategized and created innovative ideas and concepts for clients advertising campaigns
  • Skilled in selling website development & management, mobile, SEO/SEM, and Social media management
  • Proficient in Salesforce
  • Digital Salesperson of the Quarter, Q4 2012.

Operations Supervisor

Best Buy Co.
08.2009 - 09.2010
  • Managed approximately 25 employees in the Operations department including onboarding and training
  • Handled all financial transactions within the business and accountable for safe, all drawers and other cash handling for location
  • Handled customer service and management issues.
  • Focused on goals and commitments for the store and company
  • Grand opened location in 2009
  • Opened and closed store

Operations Team Lead

Best Buy Co.
05.2009 - 08.2009
  • Ensured world class service to customers during the sales, return and exchange processes
  • Rectified negative customer service situations
  • Trained and Coached employees on position as well as handling customer escalation concerns properly
  • Responsible for handling complex (high dollar) transactions accurately
  • Responsible for store safe, all drawers and other cash handling during open and close of business

Digital Technologies Team Lead

Best Buy Co.
07.2006 - 05.2009
  • Managed, trained and coached employees in technology, hardware and software sales (computers, cell phones, TV's, speakers, accessories and more.)
  • Handled all financial transactions during each sale
  • Highest attach rate for services and accessories in department through upsell
  • Recognized at a district level for performance over overall selling, accessory attachment rate and customer service scores.
  • Correctly cleaned, shut down, and organized the store at close of business
  • Experience selling to large businesses and school districts with the Best Buy for Business program

Education

Bachelor of Marketing -

Pennsylvania College of Technology
Williamsport, PA
05.2009

Business and Marketing Concentration -

Indiana University of Pennsylvania
Indiana, PA
06.2006

Skills

  • Possesses a strong work ethic, excels at multitasking under deadline in a fast-paced environment to meet objectives
  • Customer Relationship Building and Management
  • Experienced in managing the end-to-end sales process, from prospecting to contract management and closing
  • Effective communicator who values the principle of treating others as I would wish to be treated
  • Salesforce CRM, HubSpot, 6th Sense, Microsoft, Google Suites, and more
  • Highly conscientious and dependable team player known for driving success
  • Proficient in event planning, coordination, and management for conferences, user groups, and client events
  • Expertise in pipeline management to optimize sales efficiency and effectiveness
  • Prospecting skills
  • Demonstrations
  • Territory expansion

Accomplishments

  • 3X Circle of Excellence award winner

References

Available Upon Request

Volunteer Experience

Numerous hours of volunteer work through various organizations including, United Way, soup kitchens, March of Dimes, Habitat for Humanity, Hope Enterprises and Relay for Life.

Timeline

Education Sales Consultant

Finalsite
09.2022 - Current

Account Executive

Blackboard
04.2017 - 09.2022

Combo Account Manager

Coca-Cola Enterprises
10.2013 - 04.2017

Multi-Media Advertising Account Executive

Gannett / Star-Gazette
09.2010 - 10.2013

Operations Supervisor

Best Buy Co.
08.2009 - 09.2010

Operations Team Lead

Best Buy Co.
05.2009 - 08.2009

Digital Technologies Team Lead

Best Buy Co.
07.2006 - 05.2009

Bachelor of Marketing -

Pennsylvania College of Technology

Business and Marketing Concentration -

Indiana University of Pennsylvania

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Kaitlin Ford