Kaitlin Hall
Wilkes-Barre/Scranton,PA
Summary
Marketing professional with a track record of driving successful campaigns and enhancing brand visibility. Adept at strategic planning, digital marketing, and fostering team collaboration to achieve high-impact results. Known for adaptability, strong communication skills, and a results-driven mindset. Proven ability to manage projects efficiently and meet changing business needs.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Associate | Marketing Director
Berkshire Asset Management, LLC
Wilkes-Barre, PA
01.2024 - Current
- Led firm-wide marketing and business development alignment, supporting campaigns reaching approximately 400,000 advisors and end clients nationwide across major brokerage platforms.
- Owned HubSpot CRM operations, designing workflows, automated sequences, and segmentation models to improve advisor touch-point tracking, pipeline visibility, and sales efficiency.
- Executed approximately three national marketing campaigns per quarter, developing compliant outreach cadences to drive consistent advisor engagement across email, digital, and field channels.
- Planned and coordinated an average of five branch events per month, including presentations, regional lunches, and national webinars, managing invitations, RSVPs, and post-event engagement.
- Built sales-enablement infrastructure supporting internal teams and external wholesalers in identifying and engaging high-potential advisors.
- Produced advisor newsletters, presentations, digital campaigns, and multimedia assets using Canva, PowerPoint, Vimeo, and Loom.
- Monitored marketing performance through CRM dashboards and analytics, translating insights into actionable improvements.
- Partnered with senior leadership and portfolio management to shape brand positioning and scalable marketing operations.
Senior Director of Marketing & Development, Operations of Coffee Inclusive
PA Inclusive | Coffee Inclusive
Pittston, PA
01.2024 - 01.2025
- Led integrated marketing, development, and community engagement strategies to expand brand awareness and support inclusive programming.
- Drove fundraising and grant initiatives totaling $157,000 from January–May 2025, including leadership of the “$150,000 in 150 Days” campaign.
- Built and managed donor relationships while overseeing grant research, writing, budgeting, and reporting.
- Owned CRM platforms (Network for Good and GiveButter), executing a full system overhaul to strengthen donor pipelines and long-term engagement.
- Planned and executed launch of The Bakery at Coffee Inclusive, including soft openings and grand opening events with 800 attendees and regional press coverage, serving as key spokesperson.
- Directed marketing communications across social media, newsletters, press, and promotional materials to ensure brand consistency and audience growth.
- Led large-scale fundraising and community events, including galas, festivals, pop-ups, and anniversary celebrations in partnership with boards and local leaders.
- Provided leadership across marketing, development, and operations teams while managing budgets, monitoring revenue, and reporting on fundraising and event performance.
Public Relations Coordinator
Misericordia University
Dallas, PA
01.2022 - 01.2024
- Designed and implemented strategic initiatives to enhance public relations and publication outreach.
- Authored and distributed press releases and media advisories, strategically targeting media outlets to secure coverage for university activities and faculty achievements.
- Oversaw article development for university magazine, enhancing content quality. Managed editing processes for faculty and staff submissions, ensuring clarity and coherence.
- Delivered comprehensive training on Meltwater and Cision tools to enhance data analysis capabilities for assessing campaign effectiveness.
- Leveraged Sprout Social and Meta platforms to manage and execute PR-related content posting and photography for social media campaigns.
- Managed public relations initiatives to promote a favorable image of the university within the community.
- Assisted director of marketing and public relations with daily operations. Supported chief of staff in coordinating team activities. Contributed to project planning and execution efforts.
- Formulated a comprehensive public relations strategy to enhance regional and national brand recognition.
- Championed university strategy and tactical communications initiatives with internal and external stakeholders.
- Coordinated internal communication efforts to ensure timely information dissemination.
- Contributed to successful attainment of 50 million fundraising goal through effective marketing initiatives. Influenced strategic decisions as a member of the board of trustees' advancement committee.
- Implemented the University’s Moments magazine, a photo journalistic piece where I serve as Editor-in-Chief. This magazine is interactive and attracted the attention of larger universities throughout the country.
- Engaged with various campus divisions to drive growth and visibility of their public relations efforts.
- Oversaw university's SEO/SEM digital marketing and advertising initiatives in collaboration with Google Ads and Google PMAX director.
- Formulated and implemented strategic communication plans to elevate university visibility.
- Executed media outreach efforts, strengthening relationships with key local and national outlets for effective communication.
- Developed and executed strategic communication plans to enhance university visibility.
- Coordinated media relations efforts, fostering relationships with local and national outlets.
Food & Beverage Manager
Huntsville Golf Club
Lehman, PA
01.2021 - 01.2022
- Led annual business planning and operational strategy, analyzing sales, labor, inventory, and overhead to ensure performance met or exceeded budget targets.
- Managed and developed a team of 25+ direct reports, overseeing recruiting, training, performance evaluation, and service standards.
- Directed daily food and beverage operations while maintaining high guest satisfaction across dining, events, and club functions.
- Oversaw inventory management, purchasing, POS systems, and cost controls to optimize staffing efficiency and profitability.
- Planned and executed large-scale events including weddings, banquets, and golf outings, while managing facility bookings and external reservations.
- Led annual fundraising golf tournaments and dinners in partnership with club leadership.
- Designed and implemented staff training programs to improve service quality and operational efficiency.
Membership & Marketing Director
Westmoreland Club
Wilkes-Barre, PA
01.2019 - 01.2021
- Director of all marketing, advertising and digital media. Manages website, social media, email blasts and mailings. House photographer and videographer.
- Published quarterly news magazines, promotional material and holiday magazine.
- Planned implementation of overall marketing strategies for the future of the club; including growth opportunities, events and community outreach.
- Planned and coordinated Specialty Member Events (86 per year)
- Membership development and oversaw member bylaws
- Developed membership engagement and elevated membership experience.
- Oversaw Westmoreland Club’s Charitable Foundation: fundraising, scholarship, and educational programming.
- Marketing for Westmoreland’s 501(c)(Free) charitable initiative with The Luzerne Foundation.
- Part of the Internal Development Committee for Westmoreland’s purchasing of the former First Baptist Church.
- Ran all 80+ Member Exclusive events
Marketing
Aladdin Food Service at Clarks Summit University
Clarks Summit, PA
01.2015 - 01.2020
- Achieved improved website functionality for food service operations through effective management of WordPress and coding tasks. Enhanced user experience by implementing updates and troubleshooting issues. Drove initiatives that increased site reliability and user satisfaction.
- Developed and implemented marketing initiatives to enhance visibility of signage menus and online content.
- Delivered compelling event photography that enhanced brand visibility. Contributed to successful corporate advertising campaigns through published works.
- Oversaw logistics and setup for large events, ensuring all elements were in place for successful execution.
- Increased brand awareness by executing strategic field marketing campaigns.
Wedding & Event Coordinator
Stonehedge Golf Club
Tunkhannock, PA
01.2017 - 01.2018
- Developed specialized events to enhance guest experience at the golf course.
- Achieved successful execution of festival of lights, engaging 40,000 attendees. Delivered impactful voiceover for Christmas commercial, contributing to marketing efforts.
- Developed and executed plans for Easter egg hunt, ensuring a successful turnout of 3,550 attendees.
- Achieved increased brand recognition through the production of impactful commercials. Established valuable media connections that enhanced promotional efforts. Drove successful marketing and advertising initiatives that elevated audience reach.
- Achieved streamlined scheduling and effective budget management, contributing to project success. Delivered insightful data analysis that improved inventory accuracy. Cultivated strong partnerships with chamber of commerce representatives to advance company objectives.
Government Intern
State Representative Aaron Kaufer
Luzerne, PA
01.2015 - 01.2017
- Oversaw event logistics and administrative tasks to streamline operations. Collaborated with team members to enhance constituent engagement through outreach initiatives.
- Captured and edited images during events to enhance client experience and preserve memorable moments.
- Led the planning efforts for a senior expo, ensuring seamless execution and engagement. Established and operated a booth to strategically promote and elevate local farming businesses.
- Developed strategies to meet communication demands, ensuring clarity and effectiveness in messaging.
- Achieved successful execution of local senior expo through effective team collaboration. Enhanced community engagement at "an apple a day" table. Delivered 2000 apples and 500 gallons of apple cider through strategic fundraising efforts.
- Coordinated efforts to locate, send, and report on grants, ensuring constituents received necessary funding support.
- Conducted research on constituent issues to inform decision-making and policy development.
- Assisted in drafting policy proposals and legislative documents for review and consideration.
Education
MBA - Marketing/Management
Misericordia University
Dallas, PA12.2024
Bachelor of Arts - English Major, Communications Minor, Pre-Law Specialization
Misericordia University
Dallas, PA05.2017
High School Diploma -
Tunkhannock Area High School
Tunkhannock, PA06.2013
Skills
- Marketing Strategy & Content Development
- Digital Campaigns & Social Media (Sprout Social)
- CRM Platforms & Data Analysis
- Fundraising & Membership Growth
- Event Planning & Community Engagement
- Team Leadership & Talent Development
- Adobe Creative Suite
- Microsoft Office
- Video Production & Photography
- Meltwater Media Monitoring
- Stakeholder Collaboration
- Executive Support & Reporting
Certification
Cornell University
Digital Marketing Certification for Hospitality & Services
Cornell University
Marketing AI Certification
Public Relations Society of America (PRSA)
Media Relations Certification
The University of Michigan
Disability Inclusion and Accessible Design Certification
Timeline
Associate | Marketing Director
Berkshire Asset Management, LLC
01.2024 - Current
Senior Director of Marketing & Development, Operations of Coffee Inclusive
PA Inclusive | Coffee Inclusive
01.2024 - 01.2025
Public Relations Coordinator
Misericordia University
01.2022 - 01.2024
Food & Beverage Manager
Huntsville Golf Club
01.2021 - 01.2022
Membership & Marketing Director
Westmoreland Club
01.2019 - 01.2021
Wedding & Event Coordinator
Stonehedge Golf Club
01.2017 - 01.2018
Marketing
Aladdin Food Service at Clarks Summit University
01.2015 - 01.2020
Government Intern
State Representative Aaron Kaufer
01.2015 - 01.2017
MBA - Marketing/Management
Misericordia University
Bachelor of Arts - English Major, Communications Minor, Pre-Law Specialization
Misericordia University
High School Diploma -
Tunkhannock Area High School