Summary
Overview
Work History
Education
Skills
Timeline
Generic

KAITLIN KASPRZYK

Buffalo,NY

Summary

High performing and results-driven sales professional with over 8 years of experience within the beverage industry. Proven ability to execute go-to-market strategies, manage key relationships, and drive revenue growth in competitive markets.

Overview

8
8
years of professional experience

Work History

Key Account Manager - Delicato

RNDC
07.2023 - Current
  • Execute go-to-market strategies within a targeted account universe to support supplier objectives and increase market share.
  • Lead sales planning and performance, adjusting strategies to drive measurable results across key accounts.
  • Manage and build strong relationships with key customers, working closely with the sales team, management, and the supplier.
  • Deliver high-impact brand and product education and training sessions to increase visibility and awareness.
  • Achieving and exceeding both distributor and supplier monthly and quarterly KPI’s.
  • Manage communication from Director of Sales and Regional Manager to align on strategic execution.

Market Development Representative

The Sazerac Company
02.2021 - 07.2023
  • Trained and mentored 10+ new hires throughout the Northeast, consistently enhancing their business acumen, product knowledge, solution selling strategies, and customer relationship management
  • Created custom sales materials and presentations for Northeast utilization, resulting in increased sales performance and brand awareness
  • Managed solutions to grow assigned 80+ accounts business, while driving results that deliver market share growth for 250+ Sazerac brands
  • Built brands by utilizing consumer and category trends to educate customers, solve problems and maximize sales
  • Achieved volume objectives for brand state priorities
  • Planned and implemented programs to deliver distribution, merchandising, display, and retail promotional objectives
  • Developed mutually valuable relationships with assigned customers, through understanding their key needs and requirements
  • Led communication between key customers, distributors, and internal teams

Sales & University Support

Red Bull North America
10.2020 - 02.2021
  • Sold, opened, and negotiated to drive new distribution and increase university and in-market sales execution
  • Secured availability and visibility of Red Bull by driving reach and awareness with consumers in priority venues
  • Executed sales meetings for accounts in Upstate NY territories (Buffalo, Rochester, Syracuse)

Brand Ambassador - Team Lead

Red Bull North America
05.2017 - 10.2020
  • Co-managed 7 employees to assure company standards are being met
  • Analyzed business plans to drive product trial toward business objectives and increase new consumer sampling
  • Created a tool to manage local resource allocation based on national strategy and Business Unit KPIs
  • Assisted with execution of local and national trial-driving and collegiate “big moment” campaigns in collaboration with the Consumer Collecting Specialist
  • Supported on-premise and off-premise accounts to ensure optimal product placement to drive short term sales

Education

MBA - Marketing & International Business

Canisius College
Buffalo
08.2019

Bachelor of Science - Accounting & Finance

State University of New York At Fredonia
Fredonia
05.2018

Skills

  • WSET Level 2 Wine
  • Detail Oriented
  • Leadership
  • Priority Setting
  • Closing Sales
  • Communication
  • Goal Setting & Forecasting
  • Organization
  • Time Management

Timeline

Key Account Manager - Delicato

RNDC
07.2023 - Current

Market Development Representative

The Sazerac Company
02.2021 - 07.2023

Sales & University Support

Red Bull North America
10.2020 - 02.2021

Brand Ambassador - Team Lead

Red Bull North America
05.2017 - 10.2020

MBA - Marketing & International Business

Canisius College

Bachelor of Science - Accounting & Finance

State University of New York At Fredonia

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