Hi, I’m
Kaitlin Longworth-Otaegui
Brooklyn,NY
Overview
10
years of professional experience
4
years of post-secondary education
Work History
SpotifyNew York, New York
Global Media Lead
03.2022 - 12.2023
Job overview
- Orchestrated multi-channel global media campaigns achieving increased brand SOV, MAU, & artist sentiment across
- Spotify playlists, album releases, and new product launches (budgets ranging from $5K-$5M)
- Managed two direct reports while acting as media liaison for external agencies, marketing, creative, and social teams
- Oversaw all aspects of media planning, including briefing, channel strategy (paid social, OLV, OOH, Influencer) plan approval, creative ideation, asset trafficking, and final campaign reporting
- Introduced and oversaw year-long brand partnerships with NYLON, RollingStone, Interview Magazine, DAZED, and
- Doing Things Media, supporting different music genres resulting in +8M global impressions
- Amplified individual marketing campaigns through above the line and below the line tactics attributing to increased listenership up to 70% and brand conversation up to 20% compared to competitors
- Oversaw $1.5M of brand sponsorships inclusive of budget negotiation, deal points, marketing components, brand positioning, and project management.
SpotifyNew York, New York
Content Media Manager
03.2019 - 03.2022
Job overview
- Oversaw media campaigns for Spotify’s largest podcast launches including, The Michelle Obama Podcast, Renegades Born in the USA and The Joe Rogan Experience earning over +11M clicks and acquired over 20K new Spotify users
- Collaborated with artist team on surprise album releases for priority artists including Drake, Beyonce, and Bad Bunny, Certified Lover Boy: Executed a $3.5M global media campaign with 3-day turnaround inclusive of Promoted
- Twitter Trends, global OOH placements, YouTube Mastheads, and Snapchat Spotlight placements contributing to Drake’s most-streamed album in a single day
- Consistently challenged marketing teams to test first-to-market opportunities across individual marketing campaigns
- Snapchat AR-Portal x Spotify: Coordinated launch of Spotify’s first Snapchat AR-Portal earning AD Week mention and set new engagement benchmark for Snapchat x AR features
- Coordinated weekly billboard placements across North America (Times Square, Los Angeles, Nashville, Toronto) and lead yearly billboard upfront and renewal garnering 48% in savings at $11M budget.
Havas Media New York, NY
Account Supervisor Universal Music Group
05.2016 - 03.2019
Job overview
- Presented and educated V-Suite label executives on advertising techniques including geo-fencing, programmatic display, digital billboards, audience retargeting, and connected TV
- Imagine Dragons x OTT: Executed Interscope’s first OTT campaign to increase views of Imagine Dragons music video earning 95% VTR & 300K impressions
- Upheld relationships with vendors to consistently plan within label’s budgets and ensure media savings of up to 40%
- Launched campaigns with limited lead time across channels including Broadcast TV, Times Square billboards, and radio.
Sneak Attack MediaNew York, NY
Social Media Manager
08.2015 - 05.2016
Job overview
- Managed all social media channels for clients (Nathaniel Rateliff, The Cult, & Patty Griffin) inclusive of day-to-day posting, follower growth, and artist engagement
- Worked in conjunction with marketing and PR team to increase social media presence and ideate on social strategy to drive conversation and awareness, i.e
- Hashtag contests, refreshed branding strategy, and giveaways.
GroovesharkNew York, NY
Artist Marketing & Product Experience Manager
12.2013 - 05.2015
Job overview
- Enhanced the development of Grooveshark’s radio platform while growing its online community, gaining 650K users within the first year with a $0 marketing budget
- Partnered with artists and brands on 100+ campaigns to drive user and artist adoptions of radio platform.
Education
University of North FloridaJacksonville, FL
Bachelor of Science from Communications
08.2009 - 12.2013
Skills
Public Speakingundefined
Timeline
Global Media Lead
Spotify
03.2022 - 12.2023
Content Media Manager
Spotify
03.2019 - 03.2022
Account Supervisor Universal Music Group
Havas Media
05.2016 - 03.2019
Social Media Manager
Sneak Attack Media
08.2015 - 05.2016
Artist Marketing & Product Experience Manager
Grooveshark
12.2013 - 05.2015
University of North Florida
Bachelor of Science from Communications
08.2009 - 12.2013
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