Kaitlin Palma
Brooklyn
Summary
Hi, I'm Kaitlin 👋🏽 Senior Copywriter, Creative Strategist, and Photographer with over 13 years of expertise in creative work and crafting compelling content strategies that boost engagement and conversions across diverse sectors. Adept at utilizing AI tools and SEO to enhance brand visibility and storytelling, while also excelling in photography to capture memorable events. Passionate about driving innovative solutions and fostering collaboration to achieve strategic goals and elevate client satisfaction. In short, I like making friends and getting stuff done. ✨
Overview
13
13
years of professional experience
Work History
Marketing Copy Lead
Simon & Schuster
06.2025
- Leads marketing creative strategy along with Design lead, boosting engagement with innovative campaigns and targeted messaging.
- Enhances brand visibility, driving substantial growth in customer acquisition and retention.
- Collaborates with cross-functional teams to streamline processes and improve efficiency.
- Analyzes market trends, delivering insights that informed strategic decisions and actions.
- Resolves challenges swiftly, ensuring seamless execution and positive outcomes.
- Crafts content strategies boosting engagement by 30% and conversions by 25% for diverse sectors.
- Develops B2B and D2C content strategies, enhancing brand messaging and storytelling.
- Optimizes content with SEO expertise, improving online visibility and search engine rankings.
- Stays updated on industry trends to align strategies with market changes, scaling key markets.
- Utilizes AI to create impactful digital copy, increasing engagement and conversion rates.
Senior Copywriter, Content Strategist
KMP Creative, LLC
09.2021 - Current
- Developed compelling copy for digital marketing campaigns, enhancing brand engagement and audience reach.
- Collaborated with design teams to ensure alignment between visual elements and messaging strategy.
- Experience with performance creative testing and interpreting results.
- Mentored junior copywriters, providing feedback and guidance on writing techniques and project execution.
- Conducted market research to identify trends, informing targeted messaging and campaign development.
- Analyzed campaign performance metrics to refine strategies and optimize future content initiatives.
Photographer / Co-Founder
Seth and Co. Photography
06.2012 - Current
- Photographed over 250 special events, including weddings and engagements, delivering high-quality images that clients treasure for a lifetime.
- Skilled in streamlined processes using tools like Adobe Suite (Adobe Photoshop and Adobe Lightroom) and Pixieset.
- Established partnerships with local wedding venues, increasing collaboration opportunities and generating an additional 20% YOY in revenue through package deals.
Senior Copywriter
Impact Managed Marketing
11.2023 - 06.2025
- Increased Instagram following to over 15k through targeted content strategy and engagement initiatives.
- Crafted copy across channels: headlines, taglines, scripts, paid and social ads, landing pages, emails, and OOH.
- Regularly lead idea generation, best-in-class storytelling, and multi-channel execution brainstorms.
- Elevated client satisfaction through strategic content development and platform adaptation.
- Analyzed campaign performance, driving improvements and measurable results.
- Collaborated with cross-functional teams to align messaging and achieve client goals.
- Regularly presented creative work and rationale to your peers, stakeholders and leadership, including clients.
Lead Copywriter
S&S Activewear
06.2022 - 09.2023
- Managed creative copy team and brand initiatives in the marketing department.
- Lead copy strategies and projects spanning web, email, print, and holistic campaigns for B2B partners in the wholesale apparel industry.
- Grew skills by showcasing strong conceptual chops and strategic thinking and be very comfortable at distilling complex or ambiguous ideas into simplified, captivating stories.
- Collaborated on multifaceted initiatives across eCommerce, design, and social teams.
Growth Marketing Associate
Acorns
11.2020 - 08.2021
- Took charge of affiliate and partnership affairs, handling CPAP/CPL negotiations and devising content plans for campaign and product debuts.
- Oversaw correspondence among the Growth team and Compliance team.
- Proficient in project management and marketing analytics tools: Slack, Tableau, Jira, Impact Radius, Figma, Parley Pro, App Annie, and Google Office Suite.
- Assisted in executing marketing campaigns across digital platforms to enhance brand visibility.
- Conducted market research to identify trends and inform strategy for product positioning.
Adjunct Professor of Writing, English Dept.
La Sierra University
08.2017 - 12.2020
- Crafted and delivered courses within the university's freshman composition series.
- Efficiently pivoted to an online teaching environment during the onset of a worldwide pandemic.
- Skilled in utilizing Blackboard, Zoom, Google Classroom, and Microsoft Office tools.
- Maintained a comprehensive teaching portfolio, contributing to personal growth and enhancing university composition methodologies.
- Developed and delivered engaging course materials for undergraduate English literature classes.
- Evaluated student performance through assignments, exams, and feedback sessions.
- Mentored students in academic writing techniques and research methodologies.
Education
Master of Arts - English: Literature, Rhetoric, & Composition
La Sierra University
Riverside, CA06.2019
Bachelor of Fine Arts - Film Studies: Screenwriting, Minor(s): Spanish, English
La Sierra University
Riverside, CA06.2017
Abroad Studies - Spanish - Language & Culture
Escuela Superior de Español - Sagunto
06.2014
Skills
- Content Strategy
- Copywriting
- Creative Writing
- Marketing Analytics
- Microsoft Office
- SEO
- AI Tools
- Adobe Suite
- Project Management
- Market Research
- Brand Strategy
- Strategic Planning
- Digital Strategy
- Content Optimization
- Brand Development
- Customer Engagement
- Collaboration
- Project Management (Notion, Monday, Airtable)
- Time management
Accomplishments
- March 2020 - December 2020 | Emergency curriculum alteration for freshman-level College Writing | La Sierra University - converted quarter instruction into a solely online class system in response to COVID-19 academic restrictions
- September 2024 | MarCom Awards for Strategic Communications, Marketing/Promotion Campaign, & Integrated Marketing (earned alongside the team at Impact Managed Marketing)
Award: Platinum | Renovo “Something to Smile About” Integrated Campaign
Award: Gold | ARCOA “Data Monster” Digital Campaign - November 2024 | MarCom Awards for Strategic Communications, Marketing/Promotion Campaign, & Branding (earned alongside the team at E29 Marketing)
Award: Platinum | Tiger Balm Organic Social Media
Award: Platinum | Fresh Del Monte “You’re Welcome” Campaign
Award: Platinum | Olli Salumeria National Campaign
Award: Gold | Fresh Del Monte Social Media Campaign
Award: Gold | Tiger Balm OOH Ad Campaign - July 2025 | Aster Award for Exceptional Branding in the Healthcare Space (earned alongside the team at E29 Marketing)
Award: Gold | Marsell Wellness (brand refresh)
Award: Silver | Trestle Therapy Group (brand refresh)
Award: Silver | Renovo Endodontic Studio “Something to Smile About” Campaign
Languages
English
Spanish
Hobbies
Cooking, Eating, Photography, Poetry, Traveling, My Dog
Links
- Personal Website
Internships
Content Strategy, PTTOW + WORLDZ, Jan 2016 - Jun 2017, Los Angeles
Timeline
Marketing Copy Lead
Simon & Schuster
06.2025
Senior Copywriter
Impact Managed Marketing
11.2023 - 06.2025
Lead Copywriter
S&S Activewear
06.2022 - 09.2023
Senior Copywriter, Content Strategist
KMP Creative, LLC
09.2021 - Current
Growth Marketing Associate
Acorns
11.2020 - 08.2021
Adjunct Professor of Writing, English Dept.
La Sierra University
08.2017 - 12.2020
Photographer / Co-Founder
Seth and Co. Photography
06.2012 - Current
Abroad Studies - Spanish - Language & Culture
Escuela Superior de Español - Sagunto
Master of Arts - English: Literature, Rhetoric, & Composition
La Sierra University
Bachelor of Fine Arts - Film Studies: Screenwriting, Minor(s): Spanish, English
La Sierra University
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