Kaitlin Pollack
Public Relations Specialist
Austin,TX
Summary
Senior PR specialist with 10+ years of experience in marketing and corporate public relations. Dedicated to staying ahead of trends and developing policies to preemptively prepare for crisis events. Managed one-off freelance projects to numerous startups and social media campaigns. Produced major national magazine, newspaper and broadcast coverage including but not limited to The New York Times, Forbes, Financial Times, LA Time, Chicago Tribune, Houston Chronicle, Better Homes & Gardens, O, The Oprah Magazine, Men’s Health, Cooking Light, Shape, About.com, Good Morning America, and The Today Show.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
Work History
Senior PR Specialist/Media Relations Manager
Status Labs
Austin, TX
05.2016 - 05.2021
- Pitched press releases and editorial content to the most prominent media outlets to secure top-tier placements.
- Ran social media accounts and engaging SEO campaigns.
- Crisis management preparation and executive oversite to cultivate client's deserved media message.
- Personal branding campaigns that distinguished CEOs and upper management's images.
- Keynote speaking engagements at national PRSA conferences including New York City, NY; Sand Diego, CA; and Houston, TX.
- Managed multiple PR and marketing annual budgets ranging from $5,000 to $300,000
Senior Account Executive
Avalon Communications
Austin, TX
09.2012 - 05.2016
- Directed social media accounts including: Daily Facebook posts and analysis, Twitter engagement Instagram and Kickstarter campaign support
- Executed Press Release, Professional Bios, Media Alerts, and Company profiles
- Managed Impression Reports, ROI Reports, Placement Decks, PR Plans and Timelines
Marketing Director
Lantz-Boggio Architects
Denver, CO
06.2012 - 08.2012
- Created project proposals and award presentations
- Managed the company's website interactions; created company blog to engaged social followers to increase SEO results.
- Conducted business writing including, company reports, executive summaries, press releases and firm profiles.
- Designed cut sheets, display boards and project brochures.
PR Account Coordinator
CSG|PR
Denver, CO
06.2011 - 06.2012
- Headed industry research for national brands in the financial and product management felids by collecting information on clients and their competitors to evaluate the market.
- Business writing: reports, proposals, executive summaries, and reporter profiles.
- Assisted in media relations by pitching, creating media lists, and establishing personal relationships with reporters.
- Organized the annual Denver “Tour de Fat” for Fat Tire brewery in Denver, CO.
Education
Bachelor of Arts - Journalism
Baylor University
Waco, TX 08.2007 - 12.2010
Skills
Business writing, press releases, pitching to the media, maintaining strong media relations, campaign strategy, event planning, account management, social media development, branding design strategies, sales, and communication
Timeline
Senior PR Specialist/Media Relations Manager
Status Labs
05.2016 - 05.2021
Senior Account Executive
Avalon Communications
09.2012 - 05.2016
Marketing Director
Lantz-Boggio Architects
06.2012 - 08.2012
PR Account Coordinator
CSG|PR
06.2011 - 06.2012
Bachelor of Arts - Journalism
Baylor University
08.2007 - 12.2010