Kaitlin Smith Bray
Norman
Summary
Results-oriented Sales Manager specializing in client relationship management and revenue growth. Engaged new and inactive customers to boost sales volume through strategic sales initiatives. Expertise in sales planning and market analysis, complemented by strong negotiation and leadership skills that drive team success and consistently exceed sales targets.
Overview
17
17
years of professional experience
Work History
Sales & Marketing Manager
Tatum Homes
Oklahoma City
10.2022 - Current
- Led sales planning and business development to enhance custom home sales and community presence.
- Executed strategic sales campaigns, implementing pricing strategies and lot reservation processes.
- Established strong relationships with realtors, lenders, and clients to drive referrals and repeat business.
- Oversaw comprehensive marketing efforts, including digital campaigns, brochures, and community promotions.
- Managed model home traffic strategy and conversion processes from inquiry to contract and construction.
- Analyzed market trends and competitor pricing to pinpoint growth opportunities.
- Collaborated with construction teams to align sales commitments with build timelines and client expectations.
- Streamlined internal sales processes to boost efficiency and communication.
Design Consultant
Studio Tatum
Norman
03.2022 - 05.2023
- Developed and presented customized design concepts that aligned with client vision, budget, and brand identity.
- Delivered professional presentations and mockups to drive client approvals and project momentum.
- Managed budgets, vendor sourcing, and project timelines to ensure profitable, on-time completion.
- Provided expert guidance on materials, finishes, and emerging design trends.
- Maintained detailed documentation and coordinated all phases from concept through final execution.
Sales Manager
Brookfield Custom Homes LLC
Norman
09.2016 - 05.2022
- Managed team of sales representatives to achieve company objectives.
- Developed targeted sales strategies that increased market share and enhanced customer engagement.
- Fostered client relationships through effective communication and personalized service.
- Oversaw impactful sales presentations and tailored product demonstrations for prospective clients.
- Established relationships with key clients while ensuring retention of existing customer base.
- Performed sales consultations, educating clients on products and services offered.
- Created and presented monthly reports to management detailing sales performance metrics.
- Trained and mentored junior sales personnel to ensure success in their roles.
Community Manager
Two Structures LLC
Oklahoma City
08.2014 - 10.2016
- Guided buyers through home selection customization and contract-to-close processes.
- Delivered comprehensive product knowledge on floor plans, design options, and community features.
- Negotiated purchase agreements while coordinating with lenders, escrow inspectors, and construction teams for seamless closings.
- Analyzed local market trends and competitor pricing to enhance sales strategies.
- Hosted open houses and model home tours to generate and convert qualified leads.
- Managed CRM systems and tracked sales performance metrics to facilitate business growth.
- Assisted clients with financing options and incentives aligned with budget and lifestyle needs.
- Maintained robust post-closing relationships to encourage referrals and repeat business.
Server, Curbside, Hostess, Headwaiter, Trainer
Charleston’s
10.2008 - 08.2014
- Delivered high-touch customer service in an upscale, fast-paced environment, building strong guest relationships and repeat clientele.
- Drove revenue through strategic upselling of menu items, wine pairings, and premium offerings.
- Managed multiple high-value accounts (tables) simultaneously while maintaining exceptional service standards.
- Resolved customer concerns professionally, protecting brand reputation and ensuring client retention.
- Trained and mentored new hires on service standards, product knowledge, and sales techniques.
- Demonstrated strong communication and interpersonal skills to build trust and enhance the overall customer experience.
- Maintained accuracy in POS systems, billing, and transaction processing.
Education
Bachelor of Science - Minor in Sociology
University of Oklahoma
Norman, OK05.2014
Skills
- Sales strategy and operations
- Pipeline management
- Consultative selling
- Client relationship management
- Client engagement
- Negotiation skills
- Sales presentations
- Revenue growth strategies
- Sales contract preparation
- Real estate expertise
- Design consulting knowledge
- New home closing coordination
- Collaboration with appraisers
- Lead management software proficiency
- DocuSign expertise
- Open house coordination
- Leadership skills
- Verbal and written communication
- Rapport building
- Conflict resolution strategies
- Problem-solving abilities
- Organizational skills
- Project coordination
- Technical proficiency in software
- Microsoft Office Suite expertise
- Google Workspace proficiency
- Empathy in client interactions
- Conflict resolution
- Team leadership
- Customer relationship management
- Effective communication
- Prospecting skills
- Extensive personal network
- Sales process
- Review of contracts
- Positive and upbeat
- Sales expertise
- Cold calling
- Motivational skills
- Price quote preparation
- Exceeds sales goals
- Analytical problem solver
- Goals and performance
Activities
- NAHB Rookie Salesperson of the Year (2016)
- Closed 360+ new home sales agreements, totaling approximately $80M in residential sales volume.
- Founded and developed a sales team at Brookfield Custom Homes, mentoring agents who each closed 25+ homes in their first year.
- Selected speaker at Best Business Practices (2016) and the International Builders' Show (2017) alongside Erik Cofield, presenting on online lead conversion and CRM strategy.
- Led website redevelopment and digital migration initiatives to improve lead generation and user experience.
- Active member of the Central Oklahoma Home Builders Association Sales & Marketing Council.
- Affiliate Member, Oklahoma City Metropolitan Association of Realtors.
- Dean’s Honor Roll, University of Oklahoma (multiple semesters).
Timeline
Sales & Marketing Manager
Tatum Homes
10.2022 - Current
Design Consultant
Studio Tatum
03.2022 - 05.2023
Sales Manager
Brookfield Custom Homes LLC
09.2016 - 05.2022
Community Manager
Two Structures LLC
08.2014 - 10.2016
Server, Curbside, Hostess, Headwaiter, Trainer
Charleston’s
10.2008 - 08.2014
Bachelor of Science - Minor in Sociology
University of Oklahoma