Kaitlyn D'Angelo
New York,NY
Summary
A creative, detail-oriented and highly adaptable marketing professional with five years of experience in beauty marketing and fashion licensing. Experience working in multi-branded companies as well as in a smaller, entrepreneurial environment. Expertise in social media management, email marketing and event planning and execution.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Cosmetic Executive Women
06.2019 - Current
- Manage the development, curation and implementation of content for CEW social media channels to support all internal departments and external partners.
- Manage set-up, approval process and deployment of daily email newsletter for Editorial, Event, Membership and Sponsorship teams marketing initiatives.
- Build relationships and manage social media strategy with brand ambassadors and influencers consisting of beauty executives, entrepreneurs, experts and social influencers with a reach of 1.5M (2023 campaign).
- Manage social media coverage at live events through on-site photo and video creation to increase engagement, reach, and awareness of CEW events and the organization.
- Assist in on-site event preparations that include venue set-up, managing photographers, ROS timelines and Honoree/Client liaison.
- Use Photoshop and Canva Platform to create social media, email, and ad marketing materials.
- Use Sprout Social Platform and Google Analytics to track social media follower engagement and draw conclusions about user data.
- Use marketing automation platform, Higher Logic, to set up and deploy email communications with CEW database.
- Track, analyze, and report on social, email, and partner ads on a monthly, and quarterly basis.
- Develop post-event surveys through Higher Logic Platform and collect response analysis to draw trends and insights.
Marketing Coordinator
Sequential Brands Group Inc.
06.2018 - 06.2019
- Assisted with the development of all marketing initiatives for licensed fashion brands, Ellen Tracy, Heelys, Joe’s Jeans, Jessica Simpson and William Rast.
- Managed Influencer Campaigns for Ellen Tracy and William Rast brands which included vetting external agencies, enlisted licensees to support influencer campaigns, and reported on campaign insights.
- Participated in the brand management of licensees by attending strategy meetings at showrooms to review performance and discuss growth strategy.
- Assisted with national and social campaign shoots including casting models, sample selection and studio set up.
- Coordinated meetings between internal marketing team and agencies to develop ideas, discuss progress and set campaign goals.
- Assisted with launch events including the Irina Shayk x Ellen Tracy Capsule Collection Launch Event
Education
Bachelor of Science - Fashion Merchandising & Communications
Marist College
Poughkeepsie, NY05.2018
Skills
- Photoshop
- InDesign
- Adobe Acrobat
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft SharePoint
- Canva Platform
- Higher Logic
- Sprout Social
Timeline
Marketing Manager
Cosmetic Executive Women
06.2019 - Current
Marketing Coordinator
Sequential Brands Group Inc.
06.2018 - 06.2019
Bachelor of Science - Fashion Merchandising & Communications
Marist College
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