KAITLYN FREEMAN
Flower Mound,TX
Summary
Results-driven Corporate Event Sales Manager with over 5 years of experience in driving revenue growth through event sales. Demonstrated success in exceeding sales targets by nurturing and expanding client relationships and identifying new business opportunities. Excellent communicator and team leader with a passion for creating memorable and impactful events that enhance client satisfaction and contribute to business success.
Overview
6
6
years of professional experience
Work History
Event Sales Manager
PopStroke
06.2024 - Current
- Generated over $800K in event revenue since joining the company in June.
- Develop customized event proposals tailored to client needs.
- Collaborate with the Operations and Culinary team to create and implement new Standard Operation Procedures.
- Participate in networking and off-site marketing events to build connections within the community and generate new business opportunities.
- Organize and host monthly on-site social events to increase brand visibility.
Sales Account Manager
Topgolf
01.2021 - 06.2024
- Managed and executed $1-1.5M in events each year.
- Collaborated with event planners and coordinators to create customized event solutions.
- Conducted site tours for potential clients, showcasing the venue's facilities, services, and unique selling points.
- Analyzed post-event feedback to identify areas for improvement and enhance future event sales and client satisfaction.
- Developed and implemented business development strategies to create new business.
Corporate Sales Manager
Dave & Buster's
01.2020 - 01.2021
- Managed all corporate and SMERF (social, military, education, religious, and fraternity) accounts to meet monthly and quarterly sales budgets
- Led on-site meetings and tours to better understand client needs and cater to any special requests.
- Participated in both on-site and off-site events to promote the brand and bring in new business.
- Utilized various sales techniques to build customer relationship and boost sales.
- Collaborated with the regional manager to create a 2020 prospecting plan.
Sales Center Representative
Dave & Buster's WHQ
09.2019 - 01.2020
- Coordinated special events across more than 100 Dave & Buster's locations nationwide, handling 30-50 calls daily.
- Placed in the top 10 of all sales representatives for our biggest sales month of the year, reaching 120% of the budget.
- Collaborated with local operations teams at multiple locations nationwide to organize multi-location events.
Special Event Consultant
Dave & Buster's
08.2018 - 09.2019
- Handled requests for proposals via phone, email, and web inquiries
- Prepared status reports on current and past event activities to identify trends and assist in budget planning.
- Improved the effectiveness of advertising strategies by increasing engagement through social media and other digital marketing platforms like Facebook, Instagram, and Eventbrite.
- Checked in with all clients to make sure the event planning process met their expectations and resolved any issues that came up.
- Recognized as employee of the month (July 2019) and received the 'Everybody is Somebody' culture award.
Education
-
University of Tennessee At Martin
Martin, TNSkills
- Event Planning
- Brand Promotion
- Microsoft Office
- CRM Management
- Effective Communication
- Customer Relationship Building
- Problem-Solving
- Attention to Detail
- Microsoft Office
- Business Development
- Lead Generation
- Goal Setting and Achievement
- Sales Reporting
Timeline
Event Sales Manager
PopStroke
06.2024 - Current
Sales Account Manager
Topgolf
01.2021 - 06.2024
Corporate Sales Manager
Dave & Buster's
01.2020 - 01.2021
Sales Center Representative
Dave & Buster's WHQ
09.2019 - 01.2020
Special Event Consultant
Dave & Buster's
08.2018 - 09.2019
-
University of Tennessee At Martin
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