Kaitlyn Herzog

• Lead a team of three junior designers, providing guidance on brand standards while fostering an environment of continuous improvement
• Created and implemented the company's first internal and external crisis communications plan.
• Rebranded the weekly emails with fresh, attractive designs and engaging copy, raising the open rate 16% from 52% to 68% (46% over industry average) in less than a year.
• Singlehandedly designed, implemented and launched the company's most successful "pre-order" event in history, garnering over $100K in sales in less than 24 hours, over $300K in total.
• Lead the art direction of the print ad's redesign, focusing on pushing recipients to our digital ad to eliminate printing costs in the future.
• Enhanced customer engagement through the creation of compelling content for social media and email marketing initiatives.
• Collaborated with nonprofits, creating marketing plans for philanthropic efforts in-store.
• Responsible for all website design updates, enhancing user experience and boosting site traffic numbers.
• Coached executives on key talking points and communication strategies for different audiences.
• Responsible for writing and proofing all copy, video scripts, store announcements, emails, and other collateral.

• Responsible for writing breaking news during the COVID-19 pandemic, through a contentious election and social justice movements.
• Part of the FOX6 Digital Team that took home the 2021 Social and Digital Operation of the Year Award - the Wisconsin Broadcasters Association's most coveted award for the largest market in Wisconsin.
• FOX6 News Digital Team also took home first place awards for Best Coverage of Pandemic Recovery with our Vaccine Rollout Complications and Best Online Breaking News Coverage of the Waukesha Christmas Parade tragedy.
• Awarded WBA's first-place accolade for the Best Web Story of the Year with Public Records Show Students Struggling Across Southeastern Wisconsin.
• On-camera talent for our digital platforms at soft news events.
• Responsible for all social media graphic creation and teaching the team how to utilize Adobe templates.
• Generated significant website traffic growth by utilizing previous experience with SEO best practices in content creation.
• Increased audience retention by creating compelling video productions for web platforms.
• Edited video, audio and photos to enhance and complete post-production work for polished appearance.

• Utilizing years of agency experience by giving clients the awareness their brand needs, while developing trust and understanding of their goals.
• Public relations, blog writing, copywriting, email marketing, social media strategy, content creation, proofreading & web design.

Client work:

• Media Milwaukee – Long-form reporting on local initiatives
• SpareFoot – blog writing
• Snap-On Tools – Proofreading
• Buckley's Restaurant & Bar – Social media strategy and content creation

• Enhanced content strategy for over 20 small businesses by conducting thorough audience research and aligning social content with target demographics
• Boosted brand awareness through the development of engaging and shareable blog posts, articles, and social media updates.
• Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels and platforms.
• Developed editorial calendars to plan, schedule, and track all aspects of the online presence effectively.

• Enhanced brand visibility by creating and executing comprehensive social media strategies for the Ministry of Tourism of the Dominican Republic, Funjet Vacations, Michigan State University and Visit Maine.
• Increased audience engagement with innovative content and consistent posting schedules.
• Developed unique campaigns and promotions, boosting overall conversion rates.

• From community manager to lead social content creator in two years for Briggs & Stratton, Johnsonville Sausage, Visit Milwaukee, GE Generators